Category — Direct Marketing
Alive and Clicking
Retailer websites are surprisingly strong as a shopper marketing tool. By John Kuendig. Retailer websites … love them or hate them, they still matter. Although retailer websites are one of the most mature digital shopper-marketing tools, brand marketers would do well not to ignore them as an “outdated” technology.
According to Compete.com, Walmart.com attracted 49 million visitors during May, 2011, while Target.com pulled in 39 million. Best Buy had 23 million visitors, Kroger saw 3 million and Publix 1.4 million. Meanwhile, brands are busy building their own presence on the web — mainly to serve the shopper’s need for product and usage information or to engage them in the brand experience. However, these sites don’t generate anywhere near the traffic that store websites do … read >>
September 1, 2011 Comments
The Hub 21
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The entire Nov/Dec ’07 issue of The Hub magazine (44 pages), centered on consumer loyalty, including an interview with Paul Latham of Costco and 11 other articles. (download pdf) |
November 1, 2007 Comments
Cracking The Nutcracker
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Cincinnati Ballet attracts a younger, hipper audience. By Patty Bloomfield. (download pdf) |
May 1, 2007 Comments
The HUB 15
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The entire Nov/Dec ‘06 issue of the HUB magazine (36 pages), featuring interviews with Tom Boyles of Disney Parks & Resorts, Constantine Maroulis of American Idol, and ten other articles. (download PDF) |
November 1, 2006 Comments
Cool News
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A look into the future of media … as seen by Philips Electronics, Disney Shopping and Marlboro cigarettes. (download PDF) |
September 1, 2006 Comments
The HUB 14
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The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF) |
September 1, 2006 Comments
The Mailbox Is The Message
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September 1, 2005 Comments
Sep/Oct ‘05
If you’d like to download a PDF of the entire Sep/Oct ’05 issue of The Hub (20 pages) please click here. (Download PDF)
September 1, 2005 Comments
Big-B to Little-B Marketing
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May 2, 2005 Comments
May/June 2005
If you would like to download the entire May/June ’05 edition of The Hub, please click here. (PDF Download)
May 2, 2005 Comments
The Golden Age of Marketing
A fictional conversation with David Ogilvy. By Spencer L. Hapoienu and Nicole Jonas of Insight Out of Chaos. Featuring a True Value case study. (PDF Download)
March 1, 2005 Comments
Mar/Apr ‘05
If you would like to download the entire Mar/Apr ’05 edition of The Hub, please click here. (PDF Download)
March 1, 2005 Comments
From Television to Decisionvision
Retailers including Wal-Mart, Best Buy and Tesco have validated that in-store television networks can build brands and drive sales. But a recent Reveries study suggests their true potential remains largely untapped. By Stuart Armstrong, coo, Digital View. (PDF Download)
November 1, 2004 Comments
