Bill Agee of IKEA says innovation begins with a culture of courtesy and a sense of community. An exclusive Q&A interview by Tim Manners.

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One should never waste a good crisis … and by all accounts this one will be a doozy.  By Spencer L. Hapoienu. 

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Eco-savvy consumers should be at the center of your brand strategy.  By Cindy Jolicoeur.

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The entire Jan/Feb '09 issue of The Hub magazine (52 pages), centered on innovation, including an interview with Bill Agee of IKEA and 17 other articles. (download pdf)

A new survey of U.S. women reveals fear, anger … and a rare opportunity to restore their trust. By Dori Molitor.

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How important are "green" or "organic" claims to purchasing decisions? Which "green" or "organic" brands do you trust the most? An executive summary of a Reveries.com survey.

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For Ann Hand of BP, brand identity means making the retail experience "a little better."  An exclusive Q&A interview by Tim Manners. (download pdf)

For consumers, being green is not a fad.  It's a seismic, long-term shift in self-definition and behavior. By Russ Meyer. (download pdf)

The entire Jul/Aug '07 issue of the HUB magazine (44 pages), centered on brand identity, including an interview with Ann Hand of BP and 13 other articles. (download pdf)