Category — Environment
Small Planet Packages
Navigating the sustainability maze of product packages. By Brad Scott. Acting “sustainably” means maintaining a balance and not depleting your available resources. In business, this often translates into balancing costs against a product’s impact on the community in which you operate. Some companies refer to this as “the triple bottom line,” which takes into account profit, people, and planet.
Another term we often hear is “cradle-to-cradle” or “closed-loop” product management, meaning that products have more than a single life or can be reborn in a new form. Nike Grind is a dazzling illustration of this concept: To date, some 25 million pairs of used athletic shoes have been collected, ground up, and turned into surfaces for playing fields …
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January 1, 2011 Comments
The Pepsi Conversation
It’s like the Pepsi Challenge for the digital generation, says CMO Jill Beraud. An exclusive Q&A interview by Tim Manners.
(pdf) or (text)
May 1, 2010 Comments
The New Pop Culture
May 1, 2010 Comments
Beauty in Virtue
January 1, 2010 Comments
Key of IKEA
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Bill Agee of IKEA says innovation begins with a culture of courtesy and a sense of community. An exclusive Q&A interview by Tim Manners.
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January 1, 2009 Comments
The Obama Challenge
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One should never waste a good crisis … and by all accounts this one will be a doozy. By Spencer L. Hapoienu. |
January 1, 2009 Comments
Green Pragmatism
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Eco-savvy consumers should be at the center of your brand strategy. By Cindy Jolicoeur. |
January 1, 2009 Comments
The Hub 28
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The entire Jan/Feb ’09 issue of The Hub magazine (52 pages), centered on innovation, including an interview with Bill Agee of IKEA and 17 other articles. (download pdf) |
January 1, 2009 Comments
The Perfect Storm
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A new survey of U.S. women reveals fear, anger … and a rare opportunity to restore their trust. By Dori Molitor. |
November 1, 2008 Comments
Green Fatigue
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How important are "green" or "organic" claims to purchasing decisions? Which "green" or "organic" brands do you trust the most? An executive summary of a Reveries.com survey. |
July 1, 2008 Comments
The Green Team
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For Ann Hand of BP, brand identity means making the retail experience "a little better." An exclusive Q&A interview by Tim Manners. (download pdf) |
July 1, 2007 Comments
Brands in the Balance
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For consumers, being green is not a fad. It’s a seismic, long-term shift in self-definition and behavior. By Russ Meyer. (download pdf) |
July 1, 2007 Comments
THE HUB 19
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The entire Jul/Aug ’07 issue of the HUB magazine (44 pages), centered on brand identity, including an interview with Ann Hand of BP and 13 other articles. (download pdf) |
July 1, 2007 Comments
