There's absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can't cure.  By Vince Weiner.

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Bob Thacker says his plans to make us love OfficeMax are right on target. An exclusive Q&A interview by Tim Manners.

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Digital-media networks get ready for their close up. A discussion featuring Andy Austin of AT&T Stores, Laura Davis-Taylor of Retail Media Consulting, Suzanne Alecia of OVAB and Stuart Armstrong of EnQii Americas.

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Marketing chief Paul Latham doesn't just create loyalty to Costco.  He personifies it.  An exclusive Q&A interview by Tim Manners. (download pdf)

How the five senses create intuition … and build trust and loyalty.  By Dori Molitor. (download pdf)

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth. By Al Wittemen. (download pdf)

Digital media signage is not just for advertising anymore.  By Stuart Armstrong. (download pdf)

For Ann Hand of BP, brand identity means making the retail experience "a little better."  An exclusive Q&A interview by Tim Manners. (download pdf)

Forget about brand identity. It's all about the shopper's identity. By Al Wittemen. (download pdf)

Put the marketing into event marketing and help make CMOs brand heroes again.  By Charlie Tarzian.  (download pdf)

Fresh food at retail challenges traditional packaged goods.  By Al Wittemen. (download PDF)

Adidas delivers brand experiences to match the passions of World Cup fans. By Laurie Coots. (download PDF)

Creating cultural value fosters deep-soul connections with consumers. An analysis of a Reveries.com survey by Dori Molitor, ceo WomanWise. (download PDF)

The U.S. Army filters sponsorships and find recruits. By Kevin Adler, vice president, Relay Sports & Sponsorships. (download PDF)