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Financial Services

BrandDigital

Allen Adamson, Landor

Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson

(pdf) or (text)

Inside Insights

Inside Insights Roundtable

The secrets and surprises of getting at consumer insights. A discussion featuring Ruby Anik of Best Buy, Larry Flanagan of MasterCard Worldwide, Cindy Hennessy of Cadbury-Schweppes, Carol Wentworth of True Value and Spencer Hapoienu of Insight Out of Chaos. (download pdf)

The HUB 15

HUB magazine issue 14

The entire Nov/Dec ‘06 issue of the HUB magazine (36 pages), featuring interviews with Tom Boyles of Disney Parks & Resorts, Constantine Maroulis of American Idol, and ten other articles. (download PDF)

The AMEX Context

Jiim Hedleston, American Express

"Affluent consumers are busy ... they are early adopters of new media ... and they are causing the general slide in a lot of the traditional media."

American Express engages high-spending consumers with high-technology media. An exclusive chat with Amex global brand chief, Jim Hedleston, by Tim Manners. (download PDF)

The HUB 14

HUB magazine issue 14

The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF)

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