Category — Kids Marketing

David Niggli of FAO Schwarz retails the greatest toy story ever told. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

How ChexQuest turned brand involvement into emotional commitment.   By Dori Molitor. 

(pdf) or (text)

The entire Jul/Aug ’08 issue of The Hub magazine (44 pages), centered on brand identity, including an interview with Rick Burton of the U.S. Olympic Committee and 12 other articles. (download pdf)

For innovation at retail, look no farther than your own pocket. By Stuart Armstrong. (download pdf)

Lego’s top competitor changes the game with a mom-inspired manifesto of creativity for kids.  By Scott Goodson.  (download pdf)

Knowing what to do next to make every vacation a perfect vacation — that’s how Tom Boyles is building guest loyalty at Disney Parks and Resorts. (download PDF)

Constantine Maroulis — an American Idol — on the vagaries of fan loyalty and life after 30 million viewers. (download PDF)

Schwan’s creates brand enthusiasm by finding a deep, soul connection between moms and their teenage kids. By Dori Molitor, ceo, WomanWise. (download PDF)

Ohio turns teens into anti-smoking activists with an integrated, grassroots marketing campaign. By Brian Newberry, vp/gm, Northlich. (download PDF)

The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF)

A top-ten list of what makes brands cool — both naughty and nice . By Grant McDonald, founding partner, North Castle. (download PDF)

"College Drop-In" parties take aim at understanding a student market that spent more than $230 billion in 2004. By Steve Gold, chief creative officer, GoldnFish Marketing Group. (download PDF)