The entire Jul/Aug'10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)

What comes after the circular?  Retailers pinpoint better ideas. By Spencer Hapoienu. (pdf) or (text)

Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)

Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer.
(pdf) or (text)

Embrace strategic planning as the great opportunity to build loyalty that it is.  By Jim Doucette.
(pdf) or (text)

Marketers can help build strong shopper-strategies six ways. By Chris Hoyt. (pdf) or (text)

The future of brand identity both depends on and departs from its past, says General Mills CMO Mark Addicks.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Shopper marketing must not be subordinated to category management.   By Chris Hoyt.

(pdf) or (text)

The entire Jul/Aug '09 issue of The Hub (44 pages), centered on brand identity, including an interview with Mark Addicks of General Mills and 13 other articles. (download pdf)

Consumer and shopper insights converge in ConAgra’s culture of collaboration.  An exclusive Q&A with ConAgra Foods CMO Joan Chow by Tim Manners.

(pdf) or (text)

The “best of the best” in shopper marketing get better and better.  By Chris Hoyt.

(pdf) or (text)

Corporate culture needs to view consumer culture through a new lens. By Dori Molitor.

(pdf) or (text)

Growth at retail demands a more holisitic view of shopper marketing. By Ted Taft.

(pdf) or (text)

A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson.

(pdf) or (text)

Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)