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Marketing Organization

True Loyalty

Spencer Hapoienu, Insight Out of Chaos
What comes after the circular?  Retailers pinpoint better ideas. By Spencer Hapoienu. (pdf) or (text)


Cracked Rear View

Chris Hoyt, Hoyt & Company
Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)


Smooth Selling

Paul Kramer, Catapult
Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer.
(pdf) or (text)


Think Big!

Jim Doucette, Henry Rak Consulting Partners
Embrace strategic planning as the great opportunity to build loyalty that it is.  By Jim Doucette.
(pdf) or (text)


Six Appeal

Chris Hoyt, Hoyt & Company
Marketers can help build strong shopper-strategies six ways. By Chris Hoyt. (pdf) or (text)


Big 'G' Identity

Mark Addicks, General Mills
The future of brand identity both depends on and departs from its past, says General Mills CMO Mark Addicks.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Minding the Store


Chris Hoyt, Hoyt & Co.
Shopper marketing must not be subordinated to category management.   By Chris Hoyt.

(pdf) or (text)

The Hub 31

The Hub 29
The entire Jul/Aug '09 issue of The Hub (44 pages), centered on brand identity, including an interview with Mark Addicks of General Mills and 13 other articles. (download pdf)


ConAgra Culture


Joan Chow, ConAgra Foods
Consumer and shopper insights converge in ConAgra’s culture of collaboration.  An exclusive Q&A with ConAgra Foods CMO Joan Chow by Tim Manners.

(pdf) or (text)




The Hub Top 12


Chris Hoyt, Hoyt & Co.
The “best of the best” in shopper marketing get better and better.  By Chris Hoyt.

(pdf) or (text)

The Big Shift

Dori Molitor, WomanWise
Corporate culture needs to view consumer culture through a new lens. By Dori Molitor.

(pdf) or (text)

Shopper-Friendly Culture


Ted Taft, Meridian Consulting Group
Growth at retail demands a more holisitic view of shopper marketing. By Ted Taft.

(pdf) or (text)

The Net Brand Effect

Paul Thompson, Henry Rak
A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson.

(pdf) or (text)

Touching the Elephant

Chris Hoyt, Hoyt & Co.
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

The Hub 29

The Hub 29
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)

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