Category — Marketing Organization

What must agencies do to feel the love again? A discussion featuring Mark Mears of The Cheesecake Factory, Jim Zambito of Johnson & Johnson, Bill Pearce of Del Monte and Chris Maher of Greenlight.

(pdf) or (text)

What does it mean to be a thought leader?  Are you rising to the challenge? An executive summary of a Reveries.com survey.

(pdf) or (text)

The entire Nov/Dec ’08 issue of The Hub magazine (40 pages), centered on loyalty, including an interview with David Niggli of FAO Schwarz and 11 other articles. (download pdf)

Bob Thacker says his plans to make us love OfficeMax are right on target. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

A conversation with Hedy Lukas, vice president of integrated marketing communications, Kimberly-Clark.

(pdf) or (text)

Opportunities for innovation and growth attract the best and brightest to shopper marketing.  By Anne Howe.

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Where you put shopper marketing will seal your success … or failure.   By Chris Hoyt.

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Setting standards is critical to CMO success.  By Charlie Tarzian. (download pdf)

Procter & Gamble shopper-marketing chief Dina Howell says the proof in retail’s potential is in the bottom line.  An exclusive Q&A interview by Tim Manners. (download pdf)

Five barriers to shopper marketing and how to overcome them.  By Chris Hoyt and Gail Petersen. (download pdf)

Consolidation is reason enough to organize for shopper marketing.  By Chip Hoyt. (download pdf)

If the reasons for getting into shopper marketing "ain’t exactly clear," then stop and "take a look at what’s goin’ down."  By Chris Hoyt. (download PDF)

We need to stop roaring at customers and allow them to be part of a conversation.  By Jim Schroer. (download PDF)

If A.G. Lafley can innovate, why can’t we? (download PDF)