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Catherine Boera, Active
The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)


Digital Shopper Marketing

Jason Katz, Catapult
Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)


Baby Love

Dori Molitor, WomanWise
The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)


Cellular Shopping

Cellular Shopping
Has Facebook changed your life as a shopper?  An executive summary of a Reveries.com survey.
(pdf) or (text)


The Hub 35

The Hub 35
The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)


Precision, Prudence & Passion

Masha Sajdeh, Nick Jones, Arc Worldwide
A study of multichannel shoppers yields valuable insights. By Masha Sajdeh and Nick Jones.
(pdf) or (text)


Being Social

Emerging Media Roundtable
A discussion featuring Bonin Bough of PepsiCo, Aaron Magness of Zappos, Richard Binhammer of Dell, Bert DuMars of Newell Rubbermaid and John Andrews of Collective Bias. (pdf) or (text)

Burt's Buzz

Dori Molitor, WomanWise
At Burt's Bees, a culture of caring is both the medium and the message. By Dori Molitor.

(pdf) or (text)

Open Up!

Alexander Do, Landor
Are you up for the challenge of open branding?   By Alexander Do.

(pdf) or (text)

Shopper Marketing Online

Greg Murtagh, Triad Digital Media
Walmart sets the standard for engaging consumers online.  By Greg Murtagh.

(pdf) or (text)

Activating Creativity

William Rosen, Arc Worldwide
Bringing brands to life across channels and disciplines moves people to action. By
William Rosen.

(pdf) or (text)

Digital Bridges

Jim Garrity, Kerry O'Connor, Bellwether
New research uncovers keys to successful digital-media integration. By Jim Garrity and
Kerry O'Connor.

(pdf) or (text)

Codeword: Partnership

Cindy Jolicoeur, Marketing Drive
Television is alive and well for advertisers who innovate and collaborate. By Cindy Jolicoeur.

(pdf) or (text)

Screen Gems

Vince Wiener, Active International.
The convergence of digital media at retail is re-defining shopping. By Vince Weiner.

(pdf) or (text)

Feeling the Media

Al Wittemen, TracyLocke
Making shoppers feel the love means making the media feel their pain. By Al Wittemen

(pdf) or (text)

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