Digital media's upside outweighs any downside for brand identities. Featuring: Jane Boulware of Microsoft, Lakish Hatalkar of Novartis, Carole Walker of Mars Chocolate and Mitch Blum of Marketing Drive. (pdf) or (text)

Injecting digital into your brand's DNA. By Michael Dennelly. (pdf) or (text)

The digital path to engage, educate, excite and evangelize. By Shari Brickin. (pdf) or (text)

Mashup offers new brand opportunities in China.
By Michael Ip.  (pdf) or (text)

The entire Jul/Aug'10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)

Notes from a retail summit on shoppers and digital media. By Vince Weiner. (pdf) or (text)

Optimism is the pulse of the next Pepsi generation. By Dori Molitor.  (pdf) or (text)

Are you ready to engage consumers along the digital path-to-purchase?  By Dr. Rita Wheat. (pdf) or (text)

Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”  By William Rosen. (pdf) or (text)

The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)

Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)

The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)

Has Facebook changed your life as a shopper?  An executive summary of a Reveries.com survey.
(pdf) or (text)

The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)

A study of multichannel shoppers yields valuable insights. By Masha Sajdeh and Nick Jones.
(pdf) or (text)

A discussion featuring Bonin Bough of PepsiCo, Aaron Magness of Zappos, Richard Binhammer of Dell, Bert DuMars of Newell Rubbermaid and John Andrews of Collective Bias. (pdf) or (text)

At Burt's Bees, a culture of caring is both the medium and the message. By Dori Molitor.

(pdf) or (text)

Are you up for the challenge of open branding?   By Alexander Do.

(pdf) or (text)