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Catherine Boera, Active
The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)


Digital Shopper Marketing

Jason Katz, Catapult
Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)


Baby Love

Dori Molitor, WomanWise
The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)


Pivot Point: 66º Warm

Pivot Point
Retail love, from Iceland. By Tim Manners.
(pdf) or (text)


The Hub 35

The Hub 35
The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)


Happy @ Zappos

Tony Hsieh, Zappos

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)




Open Up!

Alexander Do, Landor
Are you up for the challenge of open branding?   By Alexander Do.

(pdf) or (text)

Shopper Marketing Online

Greg Murtagh, Triad Digital Media
Walmart sets the standard for engaging consumers online.  By Greg Murtagh.

(pdf) or (text)

The Hub 32

The Hub 32
The entire Sep/Oct '09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

(download pdf)

Where's the Beef?

Al Silverstein, Active International
Is Facebook the new Tupperware ... or is its marketing potential just another new-media whopper? By Al Silverstein.

(pdf) or (text)

The Hub 29

The Hub 29
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)

Entertaining Trust

Rodney Mason, Hawkeye

How widgets, webisodes and ecosystems can rejuvenate your brand. By Rodney Mason.

(pdf) or (text)

Tip This

Chip Martella, US Concepts

Was Madonna a fluke and Hush Puppies an accident? By Chip Martella.

(pdf) or (text)

Friending & CRM-ing

Charlie Tarzian, CoActive Marketing Group

Is "friending" ending CRM-ing? By Charlie Tarzian.
(download pdf)

Fresh as Tesco

Simon Uwins, Fresh & Easy

"The outside of the store itself is like a brand statement," says Fresh & Easy CMO Simon Uwins.  "The same is true inside the stores."  An exclusive Q&A interview by Tim Manners (download pdf)

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