Digital media's upside outweighs any downside for brand identities. Featuring: Jane Boulware of Microsoft, Lakish Hatalkar of Novartis, Carole Walker of Mars Chocolate and Mitch Blum of Marketing Drive. (pdf) or (text)

Injecting digital into your brand's DNA. By Michael Dennelly. (pdf) or (text)

Notes from a retail summit on shoppers and digital media. By Vince Weiner. (pdf) or (text)

Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”  By William Rosen. (pdf) or (text)

The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)

Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)

The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)

Retail love, from Iceland. By Tim Manners.
(pdf) or (text)

The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Are you up for the challenge of open branding?   By Alexander Do.

(pdf) or (text)

Walmart sets the standard for engaging consumers online.  By Greg Murtagh.

(pdf) or (text)

The entire Sep/Oct '09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

(download pdf)

Is Facebook the new Tupperware ... or is its marketing potential just another new-media whopper? By Al Silverstein.

(pdf) or (text)

The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)