Category — Online Marketing

Mobile shopping finally comes of age. By William Rosen. Mobile shopping has moved from niche to mainstream. Currently a $2.2 billion industry, its scale is growing rapidly. The reason? Smartphones.

Fifty-one percent of smartphone users are more likely to purchase from retailers with a mobile-specific website, but only 4.8 percent of retailers have one. Retailers not offering solutions to mobile shoppers are simply sending them to retailers that are … read >>

The hottest digital tools don’t always sell more stuff. By Ron Magliocco. I realized how digital technology could change the way we shop after my second daughter was born. It was the Winter of 2004 and my wife sent me to buy newborn diapers. Our first daughter had been in toddler diapers for a while so I had forgotten what to look for in the store. All I had to go by was a piece of paper with the words milk, eggs … and diapers written on it.

I got to the baby section at my local supermarket and panicked. Everything had changed: the colors, the brand clues, the plan-o-gram … everything. I couldn’t call home because the baby was sleeping. Then it hit me. I could snap a photo of the diapers I thought were the right ones and text it to my wife … read >>

Digital media’s upside outweighs any downside for brand identities. Featuring: Jane Boulware of Microsoft, Lakish Hatalkar of Novartis, Carole Walker of Mars Chocolate and Mitch Blum of Marketing Drive. (pdf) or (text)

Injecting digital into your brand’s DNA. By Michael Dennelly. (pdf) or (text)

Notes from a retail summit on shoppers and digital media. By Vince Weiner. (pdf) or (text)

Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”  By William Rosen. (pdf) or (text)

The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)

Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)

The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)

Retail love, from Iceland. By Tim Manners.
(pdf) or (text)

The entire Mar/Apr ’10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Are you up for the challenge of open branding?   By Alexander Do.

(pdf) or (text)

Walmart sets the standard for engaging consumers online.  By Greg Murtagh.

(pdf) or (text)

The entire Sep/Oct ’09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

(download pdf)

Is Facebook the new Tupperware … or is its marketing potential just another new-media whopper? By Al Silverstein.

(pdf) or (text)

The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)