Category — Online Marketing

How widgets, webisodes and ecosystems can rejuvenate your brand. By Rodney Mason.

(pdf) or (text)

Was Madonna a fluke and Hush Puppies an accident? By Chip Martella.

(pdf) or (text)

Is "friending" ending CRM-ing? By Charlie Tarzian.
(download pdf)

"The outside of the store itself is like a brand statement," says Fresh & Easy CMO Simon Uwins.  "The same is true inside the stores."  An exclusive Q&A interview by Tim Manners (download pdf)

Old media aren’t dead, but they sure smell funny.  A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (download pdf)

What is the marketing potential of Facebook, MySpace and LinkedIn? An executive summary of a Reveries.com survey with analysis by Rodney Mason. (download pdf)

Search engines should help people aggregate, sift, and create a consideration-set prior to purchase.  By Charlie Tarzian. (download pdf)

Millions of Americans join a huge, social experiment. By Scott Goodson. (download PDF)

“Affluent consumers are busy … they are early adopters of new media … and they are causing the general slide in a lot of the traditional media.”

American Express engages high-spending consumers with high-technology media. An exclusive chat with Amex global brand chief, Jim Hedleston, by Tim Manners. (download PDF)

A look into the future of media … as seen by Philips Electronics, Disney Shopping and Marlboro cigarettes. (download PDF)

The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF)

A new online campaign for Flexjet, featuring Lance Armstrong, exemplifies the new “starring role” of film in a growing broadband universe. An interview with Douglas J. Sloan, founder, Icontent. (download PDF)

There’s a whole new world of consumer opinion emerging on the internet. It’s called the "blogosphere" and it is ripe for opportunity for your brands. By Chris Hoyt, president, Hoyt & Company. (download PDF)

Anne Saunders, svp of marketing for Starbucks, says creating customer loyalty starts with just one thing: A really great coffee house. An exclusive HUB interview by Tim Manners. (download PDF)

Marketers need a budget for innovation and a structured approach to measure the effectiveness of alternative tactics. By Douglas Brooks of Marketing Management Analytics. (Download PDF)