Packaging

Packages as People

Mon, 03/01/2010 - 5:52am — Tim Manners

Creating a full embrace with shoppers starts with packaging. By Barbara Fabing. (pdf) or (text)

Sixteen Seconds

Mon, 03/01/2010 - 5:51am — Tim Manners

Your brand has just sixteen seconds to be seen, understood and wanted. By Luc Speisser.
(pdf) or (text)

The Hub 31

Wed, 07/01/2009 - 10:24am — Tim Manners

The entire Jul/Aug '09 issue of The Hub (44 pages), centered on brand identity, including an interview with Mark Addicks of General Mills and 13 other articles. (download pdf)

Insight-Out Design

Fri, 05/01/2009 - 4:18am — admin

Great design informed by solid research is the shortest distance between a shopper and a brand. By Susan Nelson and Mary Zalla.

(pdf) or (text)

Store Brand Surprise

Sun, 03/01/2009 - 8:47am — Tim Manners

An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.

(pdf) or (text)

Touching the Elephant

Sun, 03/01/2009 - 8:45am — Tim Manners

Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

The Hub 29

Sun, 03/01/2009 - 8:40am — Tim Manners

The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)