Category — Packaging

Navigating the sustainability maze of product packages. By Brad Scott. Acting “sustainably” means maintaining a balance and not depleting your available resources. In business, this often translates into balancing costs against a product’s impact on the community in which you operate. Some companies refer to this as “the triple bottom line,” which takes into account profit, people, and planet.

Another term we often hear is “cradle-to-cradle” or “closed-loop” product management, meaning that products have more than a single life or can be reborn in a new form. Nike Grind is a dazzling illustration of this concept: To date, some 25 million pairs of used athletic shoes have been collected, ground up, and turned into surfaces for playing fields …
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Creating a full embrace with shoppers starts with packaging. By Barbara Fabing. (pdf) or (text)

Your brand has just sixteen seconds to be seen, understood and wanted. By Luc Speisser.
(pdf) or (text)

The entire Jul/Aug ’09 issue of The Hub (44 pages), centered on brand identity, including an interview with Mark Addicks of General Mills and 13 other articles. (download pdf)

Great design informed by solid research is the shortest distance between a shopper and a brand.   By Susan Nelson and Mary Zalla.

(pdf) or (text)

An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.

(pdf) or (text)

Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)