Category — Packaging

New Stripes

Donna Sturgess, GlaxoSmithKline



Aquafresh fights back against Colgate and Crest by taking its brand identity to the edge. An exclusive conversation with Donna J. Sturgess, vp of innovation, GlaxoSmithKline. (download PDF)

June 28, 2006   Comments

Jul/Aug 2006

HUB magazine issue 13



The entire Jul/Aug ‘06 issue of the HUB magazine (28 pages), featuring interviews with Nissan’s Jan Thompson, Donna Sturgess of GlaxoSmithKline, and eight other articles. (download PDF)

June 28, 2006   Comments

Tried & True

Rob Wallace, Wallace Church



Heinz turns iconic authenticity into fresh relevance. By Rob Wallace, partner, Wallace Church. (download PDF)

March 2, 2006   Comments

Trader Joe’s Adventure

Trader Joe's Adventure



What makes Trader Joe’s such a success? Len Lewis offers a treasure trove of insights and observations in his new book, "The Trader Joe’s Adventure." A review by HUB senior editor, Peter F. Eder. (download PDF)

November 9, 2005   Comments

Speaking “Design” at Retail

Paco Underhill



How brand "design language" connects with consumers at retail. A roundtable discussion featuring Paco Underhill of Envirosell, Tim Dorgan of J. Brown Agency, Jason Press of G2 and Mike Pytlinski, formerly of Kraft. (download PDF)

November 9, 2005   Comments

Be Smart, Be Simple

Rob Wallace, Wallace-Church


New visual strategies are connecting brands to consumers at a visceral level via stripped-down brand identities and communications. By Rob Wallace, Partner, Wallace Church. (download PDF)

July 1, 2005   Comments

July/August 2005

If you’d like to download the entire July/Aug ’05 edition of The Hub, please click here. (Download PDF)

July 1, 2005   Comments