Category — Packaging

Aquafresh fights back against Colgate and Crest by taking its brand identity to the edge. An exclusive conversation with Donna J. Sturgess, vp of innovation, GlaxoSmithKline. (download PDF)

The entire Jul/Aug ‘06 issue of the HUB magazine (28 pages), featuring interviews with Nissan’s Jan Thompson, Donna Sturgess of GlaxoSmithKline, and eight other articles. (download PDF)

Heinz turns iconic authenticity into fresh relevance. By Rob Wallace, partner, Wallace Church. (download PDF)

What makes Trader Joe’s such a success? Len Lewis offers a treasure trove of insights and observations in his new book, "The Trader Joe’s Adventure." A review by HUB senior editor, Peter F. Eder. (download PDF)

How brand "design language" connects with consumers at retail. A roundtable discussion featuring Paco Underhill of Envirosell, Tim Dorgan of J. Brown Agency, Jason Press of G2 and Mike Pytlinski, formerly of Kraft. (download PDF)

New visual strategies are connecting brands to consumers at a visceral level via stripped-down brand identities and communications. By Rob Wallace, Partner, Wallace Church. (download PDF)