Promotion Marketing
The Hub 37
Thu, 07/01/2010 - 4:36am — Tim Manners
The entire Jul/Aug'10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)
The Hub 36
Sat, 05/01/2010 - 5:39am — Tim Manners
The entire May/Jun'10 issue of The Hub (60 pages), centered on retail, including an interview with Jill Beraud of PepsiCo and 14 other articles.
(download pdf)
Digital Shopper Marketing
Mon, 03/01/2010 - 5:54am — Tim MannersThe Retailer's List
Mon, 03/01/2010 - 5:50am — Tim MannersThe Socialized Shopper
Fri, 01/01/2010 - 7:52am — Tim MannersThe Hub 34
Fri, 01/01/2010 - 7:47am — Tim Manners
The entire Jan/Feb '10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)
The Net Brand Effect
Sun, 03/01/2009 - 8:49am — Tim MannersStore Brand Surprise
Sun, 03/01/2009 - 8:47am — Tim MannersTouching the Elephant
Sun, 03/01/2009 - 8:45am — Tim MannersThe Hub 29
Sun, 03/01/2009 - 8:40am — Tim Manners
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.
(download pdf)
Return of the Flemoids
Tue, 07/01/2008 - 2:09am — adminPencils & Towels
Tue, 05/01/2007 - 2:06am — admin|
Put the marketing into event marketing and help make CMOs brand heroes again. By Charlie Tarzian. (download pdf)
|
La Vida LaRosa
Thu, 03/01/2007 - 3:10am — admin|
A local pizza chain dominates Domino's and pummels Pizza Hut. By Doug Spak. (download PDF) |
Still is the New Motion
Sat, 01/06/2007 - 12:52pm — admin|
How to create an in-store commercial that will get sales lift. By Bernie Trueblood. (download PDF) |
Adidas Disrupts
Sat, 01/06/2007 - 12:52pm — admin|
Adidas delivers brand experiences to match the passions of World Cup fans. By Laurie Coots. (download PDF) |
Art of Shopping
Wed, 11/01/2006 - 9:38am — admin|
If everything around Shopper Marketing is evolving, then so, too, must our approach to its creative. By Meg Kinney, evp of The Integer Group. (download PDF) |
If Not TV … ?
Fri, 09/01/2006 - 8:16am — admin|
Marketers are turning their backs on television advertising. But do they have a grip on the alternatives? The results of an exclusive Reveries.com survey with analysis by Dr. Brian Harris of The Partnering Group. (download PDF) |
The Emotional Truth
Fri, 09/01/2006 - 8:15am — admin|
Schwan's creates brand enthusiasm by finding a deep, soul connection between moms and their teenage kids. By Dori Molitor, ceo, WomanWise. (download PDF) |














