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Promotion Marketing

Digital Shopper Marketing

Jason Katz, Catapult
Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)


The Retailer's List

Randi Moore, Marketing Drive
To get on the shopper's list, retailers must fill both needs and desires. By Randi Moore. (pdf) or (text)


The Socialized Shopper

Mark Renshaw, Arc Worldwide
New research shows how social media is changing shopping behavior. By Mark Renshaw. (pdf) or (text)


The Hub 34

The Hub 34
The entire Jan/Feb '10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)


The Net Brand Effect

Paul Thompson, Henry Rak
A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson.

(pdf) or (text)

Store Brand Surprise

Chip Miller, Miller Zell
An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.

(pdf) or (text)

Touching the Elephant

Chris Hoyt, Hoyt & Co.
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

The Hub 29

The Hub 29
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)

Return of the Flemoids

Dori Molitor, WomanWise

How ChexQuest turned brand involvement into emotional commitment.   By Dori Molitor. 

(pdf) or (text)

Pencils & Towels

Charlie Tarzian, CoActive

Put the marketing into event marketing and help make CMOs brand heroes again.  By Charlie Tarzian.  (download pdf)

La Vida LaRosa

Doug Spak, Northlich

A local pizza chain dominates Domino's and pummels Pizza Hut.   By Doug Spak. (download PDF)

Still is the New Motion

Bernie Trueblood, Media Cart

How to create an in-store commercial that will get sales lift.  By Bernie Trueblood. (download PDF)

Adidas Disrupts

Laurie Coots, TBWA

Adidas delivers brand experiences to match the passions of World Cup fans. By Laurie Coots. (download PDF)

Art of Shopping

Meg Kinney, Integer Group

If everything around Shopper Marketing is evolving, then so, too, must our approach to its creative. By Meg Kinney, evp of The Integer Group. (download PDF)

If Not TV … ?

Brian Harris, The Partnering Group

Marketers are turning their backs on television advertising. But do they have a grip on the alternatives? The results of an exclusive Reveries.com survey with analysis by Dr. Brian Harris of The Partnering Group. (download PDF)

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