Category — Promotion Marketing

Schwan’s creates brand enthusiasm by finding a deep, soul connection between moms and their teenage kids. By Dori Molitor, ceo, WomanWise. (download PDF)

The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF)

The road to growth requires straight talk with your retail customers. By John Clevenger, managing director, Meridian Consulting Group. (download PDF)

Train it, hire it or acquire it — agencies must be prepared to deliver account-specific marketing. By Chris Hoyt, president, Hoyt & Company. (download PDF)

The entire Jul/Aug ‘06 issue of the HUB magazine (28 pages), featuring interviews with Nissan’s Jan Thompson, Donna Sturgess of GlaxoSmithKline, and eight other articles. (download PDF)

Wisk and Tecate move the sales needle by activating their consumers in targeted, engaging ways. By Jim Zembruski, cmo, Alcone Marketing Group. (download PDF)

Big lessons can be learned from small retailers. By Tim Dorgan, ceo, J. Brown Agency. (download PDF)

P&G, Unilever and Clorox care about co-marketing. New Reveries research reveals why you should, too. By Chris Hoyt, president, Hoyt & Company. (download PDF)

Anne Saunders, svp of marketing for Starbucks, says creating customer loyalty starts with just one thing: A really great coffee house. An exclusive HUB interview by Tim Manners. (download PDF)

Pueblo Supermarkets faces down Wal-Mart by winning the hearts, minds — the loyalties — of its shoppers. A case study in loyalty marketing by Spencer Hapoienu, ceo, Insight Out of Chaos. (download PDF)

What makes Trader Joe’s such a success? Len Lewis offers a treasure trove of insights and observations in his new book, "The Trader Joe’s Adventure." A review by HUB senior editor, Peter F. Eder. (download PDF)

How brand "design language" connects with consumers at retail. A roundtable discussion featuring Paco Underhill of Envirosell, Tim Dorgan of J. Brown Agency, Jason Press of G2 and Mike Pytlinski, formerly of Kraft. (download PDF)

While still developing, it is clear that we are reaching the "tipping point" for wireless marketing. An analysis by Wes Bray, president and coo of HipCricket. (Download PDF)

How Dreyers ice cream creates brand evangelists — and triggers product sales — with online promotions. By Jim Holbrook, ceo of Zipatoni. (Download PDF)