ROI
Cracked Rear View
Mon, 03/01/2010 - 5:47am — Tim Manners
Smooth Selling
Fri, 01/01/2010 - 7:52am — Tim Manners
Shopper-Friendly Culture
Fri, 05/01/2009 - 4:19am — admin
The Net Brand Effect
Sun, 03/01/2009 - 8:49am — Tim Manners
Store Brand Surprise
Sun, 03/01/2009 - 8:47am — Tim Manners
Touching the Elephant
Sun, 03/01/2009 - 8:45am — Tim Manners
The Hub 29
Sun, 03/01/2009 - 8:40am — Tim Manners
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.
(download pdf)
Retail as Runway
Thu, 01/01/2009 - 3:13am — admin
The 0.3% Solution
Sat, 11/01/2008 - 2:07am — admin
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In good times or bad, a customer database is a license to do business. By Spencer L. Hapoienu. |
The DNA of ROI
Tue, 01/01/2008 - 3:07am — admin
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What Safeway started could make or break your brand. By Chris Hoyt. (download pdf) |
Accelerate Your Innovation
Tue, 01/01/2008 - 3:05am — admin
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Stronger growth demands faster innovation. By Patrick Meyer and Robin Austin. (download pdf)
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THE HUB 19
Sun, 07/01/2007 - 2:01am — admin
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The entire Jul/Aug '07 issue of the HUB magazine (44 pages), centered on brand identity, including an interview with Ann Hand of BP and 13 other articles. (download pdf) |
Moments of Truth
Tue, 05/01/2007 - 2:18am — admin
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Procter & Gamble shopper-marketing chief Dina Howell says the proof in retail's potential is in the bottom line. An exclusive Q&A interview by Tim Manners. (download pdf) |
Pencils & Towels
Tue, 05/01/2007 - 2:06am — admin
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Put the marketing into event marketing and help make CMOs brand heroes again. By Charlie Tarzian. (download pdf)
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Marketing’s Dividend
Wed, 11/01/2006 - 9:38am — admin
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CMOs can offer management convincing, quantitative evidence of the impact brand marketing has on the bottom line. By James Gregory, ceo, Corebrand. (download PDF) |
The HUB 15
Wed, 11/01/2006 - 9:37am — admin
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The entire Nov/Dec ‘06 issue of the HUB magazine (36 pages), featuring interviews with Tom Boyles of Disney Parks & Resorts, Constantine Maroulis of American Idol, and ten other articles. (download PDF) |
If Not TV … ?
Fri, 09/01/2006 - 8:16am — admin
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Marketers are turning their backs on television advertising. But do they have a grip on the alternatives? The results of an exclusive Reveries.com survey with analysis by Dr. Brian Harris of The Partnering Group. (download PDF) |
The HUB 14
Fri, 09/01/2006 - 8:09am — admin
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The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF) |
