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Cracked Rear View

Mon, 03/01/2010 - 5:47am — Tim Manners

Chris Hoyt, Hoyt & Company
Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)


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Smooth Selling

Fri, 01/01/2010 - 7:52am — Tim Manners

Paul Kramer, Catapult
Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer.
(pdf) or (text)


Shopper-Friendly Culture

Fri, 05/01/2009 - 4:19am — admin


Ted Taft, Meridian Consulting Group
Growth at retail demands a more holisitic view of shopper marketing. By Ted Taft.

(pdf) or (text)

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The Net Brand Effect

Sun, 03/01/2009 - 8:49am — Tim Manners

Paul Thompson, Henry Rak
A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson.

(pdf) or (text)

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Store Brand Surprise

Sun, 03/01/2009 - 8:47am — Tim Manners

Chip Miller, Miller Zell
An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.

(pdf) or (text)

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Touching the Elephant

Sun, 03/01/2009 - 8:45am — Tim Manners

Chris Hoyt, Hoyt & Co.
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

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The Hub 29

Sun, 03/01/2009 - 8:40am — Tim Manners

The Hub 29
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)

Retail as Runway

Thu, 01/01/2009 - 3:13am — admin
John Wilkins, Miller Zell

Left-brained brands should take a cue from right-brained retailers.  By John Wilkins.

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The 0.3% Solution

Sat, 11/01/2008 - 2:07am — admin
Spencer Hapoineu, Insight out of Chaos

In good times or bad, a customer database is a license to do business.  By Spencer L. Hapoienu.

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The DNA of ROI

Tue, 01/01/2008 - 3:07am — admin
Chris Hoyt, Hoyt & Company

What Safeway started could make or break your brand.  By Chris Hoyt. (download pdf)

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Accelerate Your Innovation

Tue, 01/01/2008 - 3:05am — admin
Patrick Meyer, Robin Austin, Now Inc.

Stronger growth demands faster innovation. By Patrick Meyer and Robin Austin. (download pdf)

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THE HUB 19

Sun, 07/01/2007 - 2:01am — admin
HUB magazine issue 19

The entire Jul/Aug '07 issue of the HUB magazine (44 pages), centered on brand identity, including an interview with Ann Hand of BP and 13 other articles. (download pdf)

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Moments of Truth

Tue, 05/01/2007 - 2:18am — admin
Dina Howell, Procter & Gamble

Procter & Gamble shopper-marketing chief Dina Howell says the proof in retail's potential is in the bottom line.  An exclusive Q&A interview by Tim Manners. (download pdf)

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Pencils & Towels

Tue, 05/01/2007 - 2:06am — admin
Charlie Tarzian, CoActive

Put the marketing into event marketing and help make CMOs brand heroes again.  By Charlie Tarzian.  (download pdf)

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Marketing’s Dividend

Wed, 11/01/2006 - 9:38am — admin
Jim Gregory, Corebrand
CMOs can offer management convincing, quantitative evidence of the impact brand marketing has on the bottom line. By James Gregory, ceo, Corebrand. (download PDF)

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