Category — ROI
Cracked Rear View
March 1, 2010 Comments
Smooth Selling
Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer.
(pdf) or (text)
January 1, 2010 Comments
Shopper-Friendly Culture
May 1, 2009 Comments
The Net Brand Effect
A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson.
(pdf) or (text)
March 1, 2009 Comments
Store Brand Surprise
An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.
March 1, 2009 Comments
Touching the Elephant
Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.
March 1, 2009 Comments
The Hub 29
The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.
March 1, 2009 Comments
Retail as Runway
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Left-brained brands should take a cue from right-brained retailers. By John Wilkins. |
January 1, 2009 Comments
The 0.3% Solution
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In good times or bad, a customer database is a license to do business. By Spencer L. Hapoienu. |
November 1, 2008 Comments
The DNA of ROI
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What Safeway started could make or break your brand. By Chris Hoyt. (download pdf) |
January 1, 2008 Comments
Accelerate Your Innovation
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Stronger growth demands faster innovation. By Patrick Meyer and Robin Austin. (download pdf)
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January 1, 2008 Comments
THE HUB 19
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The entire Jul/Aug ’07 issue of the HUB magazine (44 pages), centered on brand identity, including an interview with Ann Hand of BP and 13 other articles. (download pdf) |
July 1, 2007 Comments
Moments of Truth
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Procter & Gamble shopper-marketing chief Dina Howell says the proof in retail’s potential is in the bottom line. An exclusive Q&A interview by Tim Manners. (download pdf) |
May 1, 2007 Comments
Pencils & Towels
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Put the marketing into event marketing and help make CMOs brand heroes again. By Charlie Tarzian. (download pdf)
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May 1, 2007 Comments
Marketing’s Dividend
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CMOs can offer management convincing, quantitative evidence of the impact brand marketing has on the bottom line. By James Gregory, ceo, Corebrand. (download PDF) |
November 1, 2006 Comments
The HUB 15
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The entire Nov/Dec ‘06 issue of the HUB magazine (36 pages), featuring interviews with Tom Boyles of Disney Parks & Resorts, Constantine Maroulis of American Idol, and ten other articles. (download PDF) |
November 1, 2006 Comments
If Not TV … ?
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Marketers are turning their backs on television advertising. But do they have a grip on the alternatives? The results of an exclusive Reveries.com survey with analysis by Dr. Brian Harris of The Partnering Group. (download PDF) |
September 1, 2006 Comments
