Category — ROI

The HUB 14

Tim Manners

HUB magazine issue 14

The entire Sep/Oct ‘06 issue of the HUB magazine (36 pages), featuring interviews with Jim Hedleston of American Express, Dr. Brian Harris of the Partnering Group, and eight other articles. (download PDF)

September 1, 2006   Comments

Accountability: Yours

Tim Manners

Arthur Anderson, Morgan Anderson


It’s up to clients to cut agency waste. By Arthur A. Anderson, principal, Morgan Anderson Consulting. (download PDF)

June 28, 2006   Comments

Jul/Aug 2006

Tim Manners

HUB magazine issue 13



The entire Jul/Aug ‘06 issue of the HUB magazine (28 pages), featuring interviews with Nissan’s Jan Thompson, Donna Sturgess of GlaxoSmithKline, and eight other articles. (download PDF)

June 28, 2006   Comments

Emotional R.O.I.

Tim Manners

Emotional R.O.I.


Ads for Budweiser, Miller and Heineken trigger measurable emotional responses. By Karl Rosenberg, svp, MSW Research. (download PDF)

May 1, 2006   Comments

Cool for Cash

Tim Manners

Tim Manners, Reveries



The coolest news is when insights make money. And they do for J.C. Penney, Spike TV, Coldwater Creek, and others. By Tim Manners, editor, Reveries.com. (download PDF)

May 1, 2006   Comments

10,000,000 Flies

Tim Manners

Why Johnny Can't Brand



Can 10 million flies really be wrong? Yes — and they are circling around your television ads. By Bill Schley and Carl Nichols, principals, david ID. (download PDF)

March 2, 2006   Comments

How’s It Growing?

Tim Manners

Growth Roundtable



A roundtable discussion about what it takes to achieve growth in today’s marketplace, featuring Donna Sturgess of GlaxoSmithKline, Rick Ridgeway of Patagonia, John Gilbert of Dunkin’ Donuts and Michael Shinall of Meridian Consulting Group. (download PDF)

January 10, 2006   Comments

The Loyalty Ladder

Tim Manners

Hunter Hastings, EMM Group



How Starbucks combines innovation, communication and the customer experience to move consumers up the loyalty ladder and achieve true accountability in marketing. By Hunter Hastings, managing partner, EMM Group. (download PDF)

November 9, 2005   Comments

In the CMO Suite

Tim Manners

A roundtable discussion of chief marketing officers, featuring Cathy Bessant of Bank of America, Dave Burwick of Pepsi, John Costello of The Home Depot and Russ Klein of Burger King. (PDF Download)

May 2, 2005   Comments

Big-B to Little-B Marketing

Tim Manners

Neil Metviner


America’s small businesses represent a big business opportunity for marketers who know how to reach, motivate and build relationships with them. By Neil Metviner, President, Pitney Bowes Direct. (download PDF)

May 2, 2005   Comments

What’s Your Return on Innovation?

Tim Manners

Has marketing’s focus on accountability stifled its spirit of innovation? How do you build a marketing department that is both innovative and ROI-driven? A roundtabel discussion follow-up to a Reveries survey featuring: Chris Arholt of Carnival Cruises, Lisa Baird of IBM, Kelly Krug of Visa and Jim Holbrook of Zipatoni. (PDF Download)

May 2, 2005   Comments

May/June 2005

Tim Manners

If you would like to download the entire May/June ’05 edition of The Hub, please click here. (PDF Download)

May 2, 2005   Comments

Jump Starting Top-Line Growth

Tim Manners

Mike Shinall, Meridian


Today’s renewed emphasis on growth has implications on all aspects of how brand marketers go to market. By Michael P. Shinall, ceo, Meridian Consulting Group. (download PDF)

March 1, 2005   Comments

Bridging the Sales & Marketing Divide

Tim Manners

Gordon Wade


Business is suffering a serious global epidemic of organizational schizophrenia … the internal, dysfunctional, self-defeating backbiting between sales and marketing. By Gordon Wade, principal, EMM Group. (download PDF)

March 1, 2005   Comments

The Golden Age of Marketing

Tim Manners

A fictional conversation with David Ogilvy. By Spencer L. Hapoienu and Nicole Jonas of Insight Out of Chaos. Featuring a True Value case study. (PDF Download)

March 1, 2005   Comments

Mar/Apr ‘05

Tim Manners

If you would like to download the entire Mar/Apr ’05 edition of The Hub, please click here. (PDF Download)

March 1, 2005   Comments

Microsoft’s Halo Effect

Tim Manners

Peter Moore, global marketing chief of Microsoft’s Xbox, explains how Halo 2 videogame sales blew past any first day opening movie that’s ever been recorded — and how difficult it can be to keep a hot brand cool. (PDF Download)

January 3, 2005   Comments

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