Sales

Cracked Rear View

Mon, 03/01/2010 - 5:47am — Tim Manners

Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)

Smooth Selling

Fri, 01/01/2010 - 7:52am — Tim Manners

Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer.
(pdf) or (text)

The Hub 34

Fri, 01/01/2010 - 7:47am — Tim Manners

The entire Jan/Feb '10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)

Branding Sales Culture

Wed, 07/01/2009 - 11:01am — Tim Manners

Recapturing the value of selling skills is critical to building brand identity. By Joel Nickelsen.

(pdf) or (text)

Shopper-Friendly Culture

Fri, 05/01/2009 - 4:19am — admin

Growth at retail demands a more holisitic view of shopper marketing. By Ted Taft.

(pdf) or (text)

The Net Brand Effect

Sun, 03/01/2009 - 8:49am — Tim Manners

A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson.

(pdf) or (text)

Store Brand Surprise

Sun, 03/01/2009 - 8:47am — Tim Manners

An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller.

(pdf) or (text)

Touching the Elephant

Sun, 03/01/2009 - 8:45am — Tim Manners

Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt.

(pdf) or (text)

The Hub 29

Sun, 03/01/2009 - 8:40am — Tim Manners

The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)

The Hub 28

Thu, 01/01/2009 - 3:01am — admin

The entire Jan/Feb '09 issue of The Hub magazine (52 pages), centered on innovation, including an interview with Bill Agee of IKEA and 17 other articles. (download pdf)

OfficeMax Magic

Mon, 09/01/2008 - 2:14am — admin

Bob Thacker says his plans to make us love OfficeMax are right on target. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Shopping for Superstars

Mon, 09/01/2008 - 2:10am — admin

Opportunities for innovation and growth attract the best and brightest to shopper marketing. By Anne Howe.

(pdf) or (text)

Shopper Structure

Mon, 09/01/2008 - 2:07am — admin

Where you put shopper marketing will seal your success ... or failure. By Chris Hoyt.

(pdf) or (text)

As retailers find their own brand identities, will manufacturers lose theirs? A discussion featuring Mike Salzberg of Campbell Soup, Daren Sorenson of Coca-Cola, Ken Fenyo of Kroger, Nick Vlahos of Clorox and Ken Barnett of MARS Advertising.

(pdf) or (text)

Winning at Retail

Tue, 07/01/2008 - 2:14am — admin

A conversation with Tracy VanBibber, senior vice-president of sales of The Dial Corporation.