Category — Sales
Google, Schmoogle
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Search engines should help people aggregate, sift, and create a consideration-set prior to purchase. By Charlie Tarzian. (download pdf) |
September 1, 2007 Comments
Shopping Simplified
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A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth. By Al Wittemen. (download pdf) |
September 1, 2007 Comments
Chain Reaction
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How Wal-Mart is changing the supermarket business and why it means more work for you. By Chris Hoyt. (download pdf)
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July 1, 2007 Comments
What’s That Sound?
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If the reasons for getting into shopper marketing "ain’t exactly clear," then stop and "take a look at what’s goin’ down." By Chris Hoyt. (download PDF) |
March 1, 2007 Comments
The Safeway To Grow
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Safeway supermarkets satisfies its shareholders by putting its shoppers first. By Kevin O’Mahoney. (download PDF) |
January 6, 2007 Comments
Just the Facts
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The road to growth requires straight talk with your retail customers. By John Clevenger, managing director, Meridian Consulting Group. (download PDF) |
June 28, 2006 Comments
No Pain, No Gain
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June 28, 2006 Comments
Jul/Aug 2006
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June 28, 2006 Comments
How’s It Growing?
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January 10, 2006 Comments
Jump Starting Top-Line Growth
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March 1, 2005 Comments
Bridging the Sales & Marketing Divide
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March 1, 2005 Comments
Mar/Apr ‘05
If you would like to download the entire Mar/Apr ’05 edition of The Hub, please click here. (PDF Download)
March 1, 2005 Comments
Microsoft’s Halo Effect
Peter Moore, global marketing chief of Microsoft’s Xbox, explains how Halo 2 videogame sales blew past any first day opening movie that’s ever been recorded — and how difficult it can be to keep a hot brand cool. (PDF Download)
January 3, 2005 Comments
The Total-Store Pharmacy Solution
Multiple complex forces are shaping the retail pharmacy challenge. To ensure collective, long-term profitable growth, manufacturers and retailers need to work collabortively to create genuine value for shoppers. By Carol Lauer, principal, Interscope. (PDF Download)
January 3, 2005 Comments
Jan/Feb ‘05
If you would like to download the entire Jan/Feb ’05 edition of The Hub, please click here. (PDF Download)
January 3, 2005 Comments
Make Big Ideas Happen At Reail
When Unilever’s Slim-Fast was feeling the heat from Atkins and other low-carb competitors, it fought back and won by taking a fresh look at the relationship between media, consumers and the shopping experience. By Tim Dorgan, ceo, J. Brown (PDF Download)
November 1, 2004 Comments
From Television to Decisionvision
Retailers including Wal-Mart, Best Buy and Tesco have validated that in-store television networks can build brands and drive sales. But a recent Reveries study suggests their true potential remains largely untapped. By Stuart Armstrong, coo, Digital View. (PDF Download)
November 1, 2004 Comments
