A conversation with Hedy Lukas, vice president of integrated marketing communications, Kimberly-Clark.

(pdf) or (text)

Is "friending" ending CRM-ing? By Charlie Tarzian.
(download pdf)

Old media aren't dead, but they sure smell funny.  A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (download pdf)

Search engines should help people aggregate, sift, and create a consideration-set prior to purchase.  By Charlie Tarzian. (download pdf)

Intel turbocharges its media mix by tearing down its silos and centralizing its search-marketing strategy. By Martin Laetsch of Intel and John Topping of Google. (Download PDF)