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Shopper Insights

The New Swoosh

Jeanne Jackson, Nike

Nike retail chief Jeanne Jackson sees big global growth in small local stores. An exclusive Q&A interview by Tim Manners.

(pdf) or (text)




Box Tops Moms

Dori Molitor, Womanwise
General Mills creates a "we" brand, one box top at a time.  By Dori Molitor. (pdf) or (text)


Shopper Back

Karuna Rawal, Arc Worldwide
Shoppers expect brands to meet their needs anytime, everywhere.  By Karuna Rawal.
(pdf) or (text)


The Hub 37

The Hub 37
The entire Jul/Aug'10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)


Hub Top 12 2010

Chris Hoyt, Hoyt & Company
Expectations intensify as shopper marketing charges into the future. By Chris Hoyt. (pdf) or (text)


Oh, Man!

Insights Roundtable 2010
A discussion featuring Lisa Klauser of Unilever, Peter Leimbach of ESPN, Katrin Ley of Reebok, and Gary Wagner of Integrated Marketing Services. (pdf) or (text)

Digital Campfire

Vince Weiner, Active International
Notes from a retail summit on shoppers and digital media. By Vince Weiner. (pdf) or (text)


Playing Favorites

Spencer Hapoineu, Insight Out of Chaos
Retailers need more than fun-and-cool stores to win shopper favor.  By Spencer L. Hapoienu.
(pdf) or (text)


Embracing the Cause

Beth Ann Kaminkow, Tracy Locke
Retailers and brands must work together for the shopper’s greater good. By Beth Ann Kaminkow. (pdf) or (text)


Meet the Millennials

Katie Ryan, Landor
The impact of Millennials as parents is changing the marketplace.  By Katie Ryan. (pdf) or (text)


The Empowered Shopper

Dr. Rita Wheat, G2
Are you ready to engage consumers along the digital path-to-purchase?  By Dr. Rita Wheat. (pdf) or (text)


Unconventional Wisdom

Seth Diamond, Catapult
Meaningful insights are more than just opinions masquerading as facts.  By Seth Diamond.
(pdf) or (text)


Mobile Momentum

William Rosen, Arc Worldwide
Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”  By William Rosen. (pdf) or (text)


Your Brand Story

Randi Moore, Marketing Drive
Think of your brand as a book with every touch-point telling part of its story.  By Randi Moore. (pdf) or (text)


Chain Gang

Chain Gang
Is all retail local?  An executive summary of a Reveries.com survey. (pdf) or (text)


Pivot Point: Outta Insight!

Pivot Point
The Hub Top 12 reveals both undeniable progess and much work to be done. By Tim Manners.
(pdf) or (text)


Cool News

Cool News
Digital Natives, Retailization and Wine Culture.
(pdf) or (text)


The Hub 36

The Hub 36
The entire May/Jun'10 issue of The Hub (60 pages), centered on retail, including an interview with Jill Beraud of PepsiCo and 14 other articles.
(download pdf)


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