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Shopper Insights

Jiminy Disney!

Jim Fielding, Disney Stores
Disney Stores president Jim Fielding casts magic on retail as media. An exclusive Q&A interview by Tim Manners. (pdf) or (text)








Return on Twitter

Catherine Boera, Active
The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)


Digital Shopper Marketing

Jason Katz, Catapult
Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)


Shopping Optimized

Paul Thompson, Henry Rak Consulting Partners
Putting the shopper at the center of retail assortment decisions.  By Paul Thompson.
(pdf) or (text)


Packages as People

Barbara Fabing, Arc Worldwide
Creating a full embrace with shoppers starts with packaging. By Barbara Fabing. (pdf) or (text)


Sixteen Seconds

Luc Speisser, Landor
Your brand has just sixteen seconds to be seen, understood and wanted. By Luc Speisser.
(pdf) or (text)


The Retailer's List

Randi Moore, Marketing Drive
To get on the shopper's list, retailers must fill both needs and desires. By Randi Moore. (pdf) or (text)


True Loyalty

Spencer Hapoienu, Insight Out of Chaos
What comes after the circular?  Retailers pinpoint better ideas. By Spencer Hapoienu. (pdf) or (text)


Cracked Rear View

Chris Hoyt, Hoyt & Company
Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)


Cellular Shopping

Cellular Shopping
Has Facebook changed your life as a shopper?  An executive summary of a Reveries.com survey.
(pdf) or (text)


Cool News

Cool News
Great Lake Pizza, Hot Chocolate Sparrow, Wild Bill Ziegler, Boutique Men, Mark Girls and Smart Signs. (pdf) or (text)


The Hub 35

The Hub 35
The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)


Positively Safeway

Diane Dietz, Safeway Inc.
Safeway chief marketing officer Diane Dietz gets inspiration from innovation. An exclusive Q&A interview by Tim Manners. (pdf) or (text)






Supermarket Savvy

Randi Moore, Marketing Drive
Innovative supermarkets tap into emotional and functional desires.  By Randi Moore. (pdf) or (text)


Map the Gap

Vinit Doshi, Henry Rak Consulting Partners
Winning at retail requires innovation across bundles of brand benefits. By Vinit Doshi. (pdf) or (text)


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