Authenticity and relevance make the difference for the world's strongest brands. By Will Minton.
(pdf) or (text)

Shoppers expect brands to meet their needs anytime, everywhere.  By Karuna Rawal.
(pdf) or (text)

Project Impact does not appear to be the "win" that Walmart expected.  By Chris Hoyt. (pdf) or (text)

The entire Jul/Aug'10 issue of The Hub (44 pages), centered on brand identity, including an interview with Jeanne Jackson of Nike and 13 other articles. (download pdf)

It's like the Pepsi Challenge for the digital generation, says CMO Jill Beraud.  An exclusive Q&A interview by Tim Manners.

(pdf) or (text)

Expectations intensify as shopper marketing charges into the future. By Chris Hoyt. (pdf) or (text)

Notes from a retail summit on shoppers and digital media. By Vince Weiner. (pdf) or (text)

Retailers need more than fun-and-cool stores to win shopper favor.  By Spencer L. Hapoienu.
(pdf) or (text)

Retailers and brands must work together for the shopper’s greater good. By Beth Ann Kaminkow. (pdf) or (text)

Are you ready to engage consumers along the digital path-to-purchase?  By Dr. Rita Wheat. (pdf) or (text)

Meaningful insights are more than just opinions masquerading as facts.  By Seth Diamond.
(pdf) or (text)

Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”  By William Rosen. (pdf) or (text)

Think of your brand as a book with every touch-point telling part of its story.  By Randi Moore. (pdf) or (text)

The new way forward is at the nexus of brand management and shopper marketing. By Ken Barnett. (pdf) or (text)

Is all retail local?  An executive summary of a Reveries.com survey. (pdf) or (text)

The Hub Top 12 reveals both undeniable progess and much work to be done. By Tim Manners.
(pdf) or (text)

The entire May/Jun'10 issue of The Hub (60 pages), centered on retail, including an interview with Jill Beraud of PepsiCo and 14 other articles.
(download pdf)

Insights, integration and collaboration bring retail success. A discussion featuring Tia Newcomer of Hewlett-Packard, Jay Contessa of Sun Products, Mary Goggans of Kimberly-Clark, and Al Wittemen of TracyLocke. (pdf) or (text)