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Strategy

Jiminy Disney!

Jim Fielding, Disney Stores
Disney Stores president Jim Fielding casts magic on retail as media. An exclusive Q&A interview by Tim Manners. (pdf) or (text)








Checkout Checkup

Retail Roundtable 2010
Insights, integration and collaboration bring retail success. A discussion featuring Tia Newcomer of Hewlett-Packard, Jay Contessa of Sun Products, Mary Goggans of Kimberly-Clark, and Al Wittemen of TracyLocke. (pdf) or (text)

Shopping Optimized

Paul Thompson, Henry Rak Consulting Partners
Putting the shopper at the center of retail assortment decisions.  By Paul Thompson.
(pdf) or (text)


Baby Love

Dori Molitor, WomanWise
The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)


True Loyalty

Spencer Hapoienu, Insight Out of Chaos
What comes after the circular?  Retailers pinpoint better ideas. By Spencer Hapoienu. (pdf) or (text)


Cracked Rear View

Chris Hoyt, Hoyt & Company
Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)


The Hub 35

The Hub 35
The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)


Map the Gap

Vinit Doshi, Henry Rak Consulting Partners
Winning at retail requires innovation across bundles of brand benefits. By Vinit Doshi. (pdf) or (text)


The Shopper Aperture

Anne Howe, Mars advertising
Let's put a new lens on the future of shopper marketing. By Anne Howe. (pdf) or (text)


Popping for Shoppers

Beth Ann Kaminkow, TracyLocke
The "pop-up" trend is driving retail innovation.
By Beth Ann Kaminkow. (pdf) or (text)


Think Big!

Jim Doucette, Henry Rak Consulting Partners
Embrace strategic planning as the great opportunity to build loyalty that it is.  By Jim Doucette.
(pdf) or (text)


Leading With Loyalty

Zain Raj, Euro RSCG Discovery
Brand rituals build loyalty and drive growth.
By Zain Raj. (pdf) or (text)


Open Up!

Alexander Do, Landor
Are you up for the challenge of open branding?   By Alexander Do.

(pdf) or (text)

Activating Creativity

William Rosen, Arc Worldwide
Bringing brands to life across channels and disciplines moves people to action. By
William Rosen.

(pdf) or (text)

Digital Bridges

Jim Garrity, Kerry O'Connor, Bellwether
New research uncovers keys to successful digital-media integration. By Jim Garrity and
Kerry O'Connor.

(pdf) or (text)

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