Category — Strategy

Winning at retail requires innovation across bundles of brand benefits. By Vinit Doshi. (pdf) or (text)

Let’s put a new lens on the future of shopper marketing. By Anne Howe. (pdf) or (text)

The "pop-up" trend is driving retail innovation.
By Beth Ann Kaminkow. (pdf) or (text)

Embrace strategic planning as the great opportunity to build loyalty that it is.  By Jim Doucette.
(pdf) or (text)

Brand rituals build loyalty and drive growth.
By Zain Raj. (pdf) or (text)

Are you up for the challenge of open branding?   By Alexander Do.

(pdf) or (text)

Bringing brands to life across channels and disciplines moves people to action. By
William Rosen.

(pdf) or (text)

New research uncovers keys to successful digital-media integration. By Jim Garrity and
Kerry O’Connor.

(pdf) or (text)

Making shoppers feel the love means making the media feel their pain. By Al Wittemen

(pdf) or (text)

The entire Sep/Oct ’09 issue of The Hub (40 pages), centered on emerging media, including an interview with Michael Mendenhall of Hewlett-Packard and 13 other articles.

(download pdf)

Recapturing the value of selling skills is critical to building brand identity. By Joel Nickelsen.

(pdf) or (text)

An understanding of consumer behavior frames a brand’s competitive advantage.  By Eric Greifenberger.

(pdf) or (text)

Consumer and shopper insights converge in ConAgra’s culture of collaboration.  An exclusive Q&A with ConAgra Foods CMO Joan Chow by Tim Manners.

(pdf) or (text)

The “best of the best” in shopper marketing get better and better.  By Chris Hoyt.

(pdf) or (text)

Featuring Kim Feil of Walgreens, Barry Judge of Best Buy, Stew Leonard Jr. of Stew Leonard’s and Zain Raj of Euro RSCG.

(pdf) or (text)

Corporate culture needs to view consumer culture through a new lens. By Dori Molitor.

(pdf) or (text)

Growth at retail demands a more holisitic view of shopper marketing. By Ted Taft.

(pdf) or (text)