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Catherine Boera, Active
The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)


Cracked Rear View

Chris Hoyt, Hoyt & Company
Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)


Cellular Shopping

Cellular Shopping
Has Facebook changed your life as a shopper?  An executive summary of a Reveries.com survey.
(pdf) or (text)


The Hub 35

The Hub 35
The entire Mar/Apr '10 issue of The Hub (48 pages), centered on retail, including an interview with Jim Fielding of Disney Stores and 13 other articles. (download pdf)


The Hub 34

The Hub 34
The entire Jan/Feb '10 issue of The Hub (44 pages), centered on innovation, including an interview with Diane Dietz of Safeway and 12 other articles. (download pdf)


Precision, Prudence & Passion

Masha Sajdeh, Nick Jones, Arc Worldwide
A study of multichannel shoppers yields valuable insights. By Masha Sajdeh and Nick Jones.
(pdf) or (text)


Stand By Me

Dori Molitor, WomanWise
A year ago we were angry.  Now we'd like some tender, loving care. By Dori Molitor.
(pdf) or (text)


Crock of Loyalty

Crock of Loyalty
Is there any such thing as brand loyalty at the supermarket? An executive summary of a Reveries.com survey. (pdf) or (text)


Bigger Than Elvis


Elvis
Which brands have the strongest identities?  An executive summary of a Reveries.com survey.

(pdf) or (text)

The Hub Top 12


Chris Hoyt, Hoyt & Co.
The “best of the best” in shopper marketing get better and better.  By Chris Hoyt.

(pdf) or (text)

McDonald's Gets McBetter

Zain Raj, Euro RSCG
For McDonald's, McActions speak louder than McWords. By Zain Raj and Paula Ausick.



(pdf) or (text)

The Hub 29

The Hub 29
The entire March/April '09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)

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