Category — Surveys

Is there any such thing as brand loyalty at the supermarket? An executive summary of a Reveries.com survey. (pdf) or (text)

Which brands have the strongest identities?  An executive summary of a Reveries.com survey.

(pdf) or (text)

The “best of the best” in shopper marketing get better and better.  By Chris Hoyt.

(pdf) or (text)

For McDonald’s, McActions speak louder than McWords. By Zain Raj and Paula Ausick.

(pdf) or (text)

The entire March/April ’09 issue of The Hub (44 pages), centered on retail, including an interview with Jill Lajdziak of Saturn and 12 other articles.

(download pdf)