Sign Up or Log In Reveries.com - HubMagazine.com - MarketingHub.com

Technology

Return on Twitter

Catherine Boera, Active
The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)


Digital Shopper Marketing

Jason Katz, Catapult
Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)


Cellular Shopping

Cellular Shopping
Has Facebook changed your life as a shopper?  An executive summary of a Reveries.com survey.
(pdf) or (text)


Real-Time Loyalty

Richard Guha, Brand Max Equity
Green Hills Market
builds loyalty where the shopper, product and store converge.
By Richard Guha. (pdf) or (text)


Digital Bridges

Jim Garrity, Kerry O'Connor, Bellwether
New research uncovers keys to successful digital-media integration. By Jim Garrity and
Kerry O'Connor.

(pdf) or (text)

Screen Test

Media Roundtable

Digital-media networks get ready for their close up. A discussion featuring Andy Austin of AT&T Stores, Laura Davis-Taylor of Retail Media Consulting, Suzanne Alecia of OVAB and Stuart Armstrong of EnQii Americas.

(pdf) or (text)

Brain-Wave Innovations

Patrick Meyer, Robin Austin, Now Inc.

Neuroscience exports insights directly from the brain. By Patrick Meyer and Robin Austin.

(pdf) or (text)

Merchandising 2.0

Stuart Armstrong, EnQii

Retail is everywhere a transaction happens.  By Stuart Armstrong.

(pdf) or (text)

Teeny Shoppers

Stuart Armstrong, EnQii

For innovation at retail, look no farther than your own pocket. By Stuart Armstrong. (download pdf)

Tune-in, Opt-Out

Tune-in Opt-out Roundtable

Old media aren't dead, but they sure smell funny.  A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (download pdf)

Google, Schmoogle

Charlie Tarzian, CoActive

Search engines should help people aggregate, sift, and create a consideration-set prior to purchase.  By Charlie Tarzian. (download pdf)

Across the Divide

Stuart Armstrong, Digital View Media

Digital media signage is not just for advertising anymore.  By Stuart Armstrong. (download pdf)

The 27-Month Plan

Charlie Tarzian, CoActive Marketing Group

Setting standards is critical to CMO success.  By Charlie Tarzian. (download pdf)

Moments of Truth

Dina Howell, Procter & Gamble

Procter & Gamble shopper-marketing chief Dina Howell says the proof in retail's potential is in the bottom line.  An exclusive Q&A interview by Tim Manners. (download pdf)

Steve Wozniak

Pivot Point

Apple co-founder Steve Wozniak says good technologists are the best marketers. By Tim Manners. (download PDF)

Syndicate content