Category — Technology
DSM 3.0
A new study shows shopper technology has come of age. By Seth Diamond and Brian Cohen. The magic of early-stage technology is amazing to witness, but its application is more akin to mystery.
Potential users who get early exposure to these miracles of advancement go through the predictable litany of mental questions: "Wow, how did they do that? … How does it work? … Wait, what does it do again?"
Way back in 2009, when we really started tracking Digital Shopper-Marketing (DSM) in earnest, that was a pretty good approximation for how shoppers viewed this market — lots of cool, but experimental apps, widgets and interactive in-store hardware, but few real tools that could actually make the shopping experience faster, cheaper or better …
read >>
January 1, 2012 Comments
Failing Forward
Even the most catastrophic debacle can lead to next-generation innovation. By Kipp Cheng. When it comes to consumer technologies, I like to employ a simple litmus test: If it works for my four-year-old son and my 64-year-old mother, it’ll probably work for everyone.
Take the Flip video camera, for instance: Turn it on, point it at something (hopefully interesting), press the big red button and suddenly you’re the next Martin Scorsese. Or the iPad: Press the “On” button, swipe your finger, and suddenly you’re … well, doing whatever grandmothers and preschoolers do on their iPads — playing games, fiddling with apps, consuming media. What these mom- and kid-tested and approved gadgets have in common is that they weren’t necessarily the first to market …read >>
January 1, 2011 Comments
When Worlds Collide
Integration must be seamless with online and offline experiences. By Beth Ann Kaminkow. The current pace of innovation is hard to keep up with for the marketer, the retailer, as well as the consumer.
Largely fueled and propelled by technology, innovation is now commonplace, expected, cost-of-entry, taken-for-granted, table-stakes and, oftentimes, not differentiating for brands.
We ask ourselves as marketers, what purpose (if any) does innovation most serve today? Where can it provide the most value and growth potential for a business? Beyond manufactured news by brands, how do we harness and leverage the true power and potential of innovation? … read >>
January 1, 2011 Comments
Mashup Nation
July 1, 2010 Comments
Digital Campfire
May 1, 2010 Comments
Return on Twitter
March 1, 2010 Comments
Digital Shopper Marketing
March 1, 2010 Comments
Cellular Shopping
Has Facebook changed your life as a shopper? An executive summary of a Reveries.com survey.
(pdf) or (text)
March 1, 2010 Comments
Real-Time Loyalty
Green Hills Market builds loyalty where the shopper, product and store converge.
By Richard Guha. (pdf) or (text)
November 1, 2009 Comments
Digital Bridges
New research uncovers keys to successful digital-media integration. By Jim Garrity and
Kerry O’Connor.
September 1, 2009 Comments
Screen Test
 |
Digital-media networks get ready for their close up. A discussion featuring Andy Austin of AT&T Stores, Laura Davis-Taylor of Retail Media Consulting, Suzanne Alecia of OVAB and Stuart Armstrong of EnQii Americas. |
September 1, 2008 Comments
Brain-Wave Innovations
 |
Neuroscience exports insights directly from the brain. By Patrick Meyer and Robin Austin. |
May 1, 2008 Comments
Merchandising 2.0
March 1, 2008 Comments
Teeny Shoppers
 |
For innovation at retail, look no farther than your own pocket. By Stuart Armstrong. (download pdf) |
January 1, 2008 Comments
Tune-in, Opt-Out
 |
Old media aren’t dead, but they sure smell funny. A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (download pdf) |
September 1, 2007 Comments
Google, Schmoogle
 |
Search engines should help people aggregate, sift, and create a consideration-set prior to purchase. By Charlie Tarzian. (download pdf) |
September 1, 2007 Comments
Across the Divide
 |
Digital media signage is not just for advertising anymore. By Stuart Armstrong. (download pdf) |
September 1, 2007 Comments
The 27-Month Plan
 |
Setting standards is critical to CMO success. By Charlie Tarzian. (download pdf)
|
July 1, 2007 Comments
