http://www.hubmagazine.com Exchange of Ideas Tue, 01 May 2012 16:14:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.hubmagazine.com/2012/05/cool-books-19/#comment-119 Cool Books — The Hub Magazine | Books Palace Tue, 01 May 2012 16:14:22 +0000 http://www.hubmagazine.com/?p=874#comment-119 [...] rest is here:  Cool Books — The Hub Magazine « [Maybe] Good Books That Defined You | The [...] [...] rest is here:  Cool Books — The Hub Magazine « [Maybe] Good Books That Defined You | The [...]

]]> http://www.hubmagazine.com/2009/06/the-shoppers-perspective-2/#comment-98 Of Habit and Target | CPG Chatter Tue, 13 Mar 2012 21:14:29 +0000 #comment-98 [...] planning, coupon clipping, list-making and response to promotional cues within the store. In “Shoppers Perspective,” research I helped co-author for CPG manufacturer Henkel USA in 2009, we learned that shoppers [...] [...] planning, coupon clipping, list-making and response to promotional cues within the store. In “Shoppers Perspective,” research I helped co-author for CPG manufacturer Henkel USA in 2009, we learned that shoppers [...]

]]> http://www.hubmagazine.com/2011/03/whole-goals/#comment-97 Detroit Meals — Reveries Mon, 12 Mar 2012 09:02:57 +0000 http://www.hubmagazine.com/?p=704#comment-97 [...] levels of education and income were among the "hard metrics" prompting Whole Foods to build a new store in downtown Detroit, reports John Bussey in the Wall Street Journal (3/9/12). [...] [...] levels of education and income were among the "hard metrics" prompting Whole Foods to build a new store in downtown Detroit, reports John Bussey in the Wall Street Journal (3/9/12). [...]

]]> http://www.hubmagazine.com/2012/01/brands-be-nimble/#comment-95 What’s so funny ’bout peace, love and empathy? Tue, 28 Feb 2012 12:44:09 +0000 http://www.hubmagazine.com/?p=818#comment-95 [...] and stories, empathy may be the most valuable quality to have. This is suggested in the article “Brands Be Nimble,” in the most recent issue (Jan/Feb 2012) of The Hub, authored by Ayo Seligman and Kay Whitchurch [...] [...] and stories, empathy may be the most valuable quality to have. This is suggested in the article “Brands Be Nimble,” in the most recent issue (Jan/Feb 2012) of The Hub, authored by Ayo Seligman and Kay Whitchurch [...]

]]> http://www.hubmagazine.com/2009/11/happy-zappos/#comment-94 Downtown Zappos — Reveries Tue, 07 Feb 2012 10:03:05 +0000 #comment-94 [...] founder Tony Hseih is investing $350 million of his own money in a bid to revitalize downtown Las Vegas, reports Brad [...] [...] founder Tony Hseih is investing $350 million of his own money in a bid to revitalize downtown Las Vegas, reports Brad [...]

]]> http://www.hubmagazine.com/2009/07/big-g-identity/#comment-93 Cereal-Box Media — Reveries Mon, 06 Feb 2012 10:03:07 +0000 #comment-93 [...] Mark Addicks hopes to reinvent the cereal box as a publishing platform, reports Jefferson Graham in USA Today (2/1/12). Mark is chief marketing officer of General Mills and notes that the cereal box is widely read, “with the average consumer checking out his or her cereal box 12 times.” Mark won’t say exactly what he has in mind, but hints at a digital update of “offering a surprise inside the cereal box. Instead, kids could point a smartphone at the box and ‘see visual surprises’” via a QR code, for instance. [...] [...] Mark Addicks hopes to reinvent the cereal box as a publishing platform, reports Jefferson Graham in USA Today (2/1/12). Mark is chief marketing officer of General Mills and notes that the cereal box is widely read, “with the average consumer checking out his or her cereal box 12 times.” Mark won’t say exactly what he has in mind, but hints at a digital update of “offering a surprise inside the cereal box. Instead, kids could point a smartphone at the box and ‘see visual surprises’” via a QR code, for instance. [...]

]]> http://www.hubmagazine.com/2007/03/steve-wozniak/#comment-92 Introvation — Reveries Wed, 18 Jan 2012 10:03:51 +0000 #comment-92 [...] interruption.” She also contends that introverted people — from Sir Isaac Newton to Steve Wozniak — are known to be “spectacularly innovative.” She quotes Pablo Picasso, who said, [...] [...] interruption.” She also contends that introverted people — from Sir Isaac Newton to Steve Wozniak — are known to be “spectacularly innovative.” She quotes Pablo Picasso, who said, [...]

]]> http://www.hubmagazine.com/2012/01/the-new-nascar/#comment-91 THE NASCAR NEWS . INFO » The New NASCAR - The Hub Magazine Sun, 01 Jan 2012 11:19:36 +0000 http://www.hubmagazine.com/?p=825#comment-91 [...] The New NASCARThe Hub MagazineSteve Phelps navigates innovative pathways at NASCAR. By Tim Manners. Baseball, football, basketball, hockey — all are great American pastimes with amazing stories to tell. But it's hard to name a sport more organically rooted in American popular … [...] [...] The New NASCARThe Hub MagazineSteve Phelps navigates innovative pathways at NASCAR. By Tim Manners. Baseball, football, basketball, hockey — all are great American pastimes with amazing stories to tell. But it's hard to name a sport more organically rooted in American popular … [...]

]]> http://www.hubmagazine.com/2011/09/handle-with-care/#comment-90 suesol Fri, 07 Oct 2011 22:43:04 +0000 http://www.hubmagazine.com/?p=774#comment-90 Great post. Couldn't agree more. Being a technology junkie myself, I am often inclined to "think digitally" about how consumers and shoppers will leverage these tools. But as much as finding and playing with the "new shiny toy" is fun - it's not always right. Understanding the consumer, their needs and how they shop, and effectively integrating offline and online strategies is the key. As is leveraging the native functionality of each platform. (i.e. Using a digital platform, like Facebook, to send traditional marketing messages won't be effective at engaging consumers - either during pre or post shopping.) Context, content, usefulness and authenticity... Great post. Couldn’t agree more. Being a technology junkie myself, I am often inclined to “think digitally” about how consumers and shoppers will leverage these tools. But as much as finding and playing with the “new shiny toy” is fun – it’s not always right. Understanding the consumer, their needs and how they shop, and effectively integrating offline and online strategies is the key. As is leveraging the native functionality of each platform. (i.e. Using a digital platform, like Facebook, to send traditional marketing messages won’t be effective at engaging consumers – either during pre or post shopping.) Context, content, usefulness and authenticity…

]]> http://www.hubmagazine.com/2011/05/the-new-fluidity/#comment-63 MNKing Tue, 30 Aug 2011 14:49:16 +0000 http://www.hubmagazine.com/?p=719#comment-63 It's all about connecting the appropriate dots to the consumer/shopper. Not sure you can actually say it's messier. I see it more of traditional agencies, marketing agencies and shopper marketing agencies not actually having the skill set to understand the full digital landscape. In many cases, the digital aspect is a 3rd party doing what is asked of the client (agency to the brand) and not sitting at the table as a partner to the brand. This is where integration begins and better results happen. It’s all about connecting the appropriate dots to the consumer/shopper. Not sure you can actually say it’s messier. I see it more of traditional agencies, marketing agencies and shopper marketing agencies not actually having the skill set to understand the full digital landscape. In many cases, the digital aspect is a 3rd party doing what is asked of the client (agency to the brand) and not sitting at the table as a partner to the brand. This is where integration begins and better results happen.

]]> http://www.hubmagazine.com/2009/12/the-socialized-shopper-2/#comment-55 Automated-Feedback Generator | Dallas Matthews Marketing Sun, 08 May 2011 10:15:33 +0000 #comment-55 [...] for example, the reviews on Amazon or Ebay. Research by Leo Burnett & Arc Worldwide show that 30% of shoppers rely on peer reviews on the actual vendor’s website to [...] [...] for example, the reviews on Amazon or Ebay. Research by Leo Burnett & Arc Worldwide show that 30% of shoppers rely on peer reviews on the actual vendor’s website to [...]

]]> http://www.hubmagazine.com/2006/05/may-jun-06/#comment-47 How to Be Different: “Dominant Selling Idea” | Idea Sandbox Brainstorming Thu, 14 Apr 2011 03:25:07 +0000 #comment-47 [...] is Sexy” (PDF) article from The Hub on-line magazine. (Jan [...] [...] is Sexy” (PDF) article from The Hub on-line magazine. (Jan [...]

]]> http://www.hubmagazine.com/2011/03/tier-two-retailers/#comment-46 The hidden danger of shopper marketin « Mike Anthony @ engage consultants Thu, 10 Mar 2011 02:20:25 +0000 http://www.hubmagazine.com/?p=698#comment-46 [...] It just struck me. I was scanning an article on Hub magazine; a useful resource if a little US-centric ; about the fact that shopper marketing initiatives and the fact that many of them end up being with the big guy retailers (how many articles quote P&G Wal-Mart shopper marketing partnerships?). The article goes on to argue for the smaller guys, and is well worth a read here. [...] [...] It just struck me. I was scanning an article on Hub magazine; a useful resource if a little US-centric ; about the fact that shopper marketing initiatives and the fact that many of them end up being with the big guy retailers (how many articles quote P&G Wal-Mart shopper marketing partnerships?). The article goes on to argue for the smaller guys, and is well worth a read here. [...]

]]> http://www.hubmagazine.com/2010/07/the-new-swoosh/#comment-23 Sized Right « Upshot Tue, 04 Jan 2011 17:05:47 +0000 #comment-23 [...] at retail means more targeted, curated, and personalized merchandising strategies. Nike’s smaller shops ensure that each location is laser-focused on the needs of the surrounding community, such as the [...] [...] at retail means more targeted, curated, and personalized merchandising strategies. Nike’s smaller shops ensure that each location is laser-focused on the needs of the surrounding community, such as the [...]

]]> http://www.hubmagazine.com/2010/06/the-new-swoosh-2/#comment-22 Sized Right « Upshot Tue, 04 Jan 2011 16:44:14 +0000 #comment-22 [...] at retail means more targeted, curated, and personalized merchandising strategies. Nike’s smaller shops ensure that each location is laser-focused on the needs of the surrounding community, such as the [...] [...] at retail means more targeted, curated, and personalized merchandising strategies. Nike’s smaller shops ensure that each location is laser-focused on the needs of the surrounding community, such as the [...]

]]> http://www.hubmagazine.com/2011/01/idea-club/#comment-21 Tweets that mention Idea Club — The Hub Magazine -- Topsy.com Mon, 03 Jan 2011 23:47:15 +0000 http://www.hubmagazine.com/?p=674#comment-21 [...] This post was mentioned on Twitter by Steve Welker. Steve Welker said: RT @dinothinks: hey, look! i wrote something. and you can read it on the interwebs here : http://lnkd.in/nChQjD [...] [...] This post was mentioned on Twitter by Steve Welker. Steve Welker said: RT @dinothinks: hey, look! i wrote something. and you can read it on the interwebs here : http://lnkd.in/nChQjD [...]

]]> http://www.hubmagazine.com/2011/01/the-ecommerce-ecosystem/#comment-20 The Ecommerce Ecosystem — The Hub Magazine « eCommerce HOT news Sat, 01 Jan 2011 07:39:54 +0000 http://www.hubmagazine.com/?p=676#comment-20 [...] more:  The Ecommerce Ecosystem — The Hub Magazine COMMENTS: NONE YET FOR THIS POST POSTED BY admin ON January 1st, 2011. PERMALINK a-few-things [...] [...] more:  The Ecommerce Ecosystem — The Hub Magazine COMMENTS: NONE YET FOR THIS POST POSTED BY admin ON January 1st, 2011. PERMALINK a-few-things [...]

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