Discussions

pivot point   Ties That Bind. Understanding the customer is a brand’s ultimate accountability. A roundtable discussion featuring Leontyne Green Sykes of Ikea, Steve Shannon of Hyundai, John Frascotti of Hasbro, Chris Brull of Kawasaki, and Mike Sweeney of Integer.
     
hub roundtable discussion loyalty   Just For You. A remarkable brand experience is all about exceptional design. A roundtable discussion featuring Mark Crumpacker of Chipotle Mexican Grill; Scott Moffitt of Nintendo, America; Sheryl Adkins-Green of Mary Kay; Jay Gillespie of Fiskars; and Randall Stone of Lippincott.
     
hub roundtable discussion loyalty   Getting Close. Loyalty is elusive, but always within reach. A roundtable discussion featuring Mary Beech of Kate Spade; Jack Hollis of Toyota; Adam Holyk of Walgreens; Matt Wohl of Welch’s; and Zain Raj of ZedNext.
     
hub roundtable discussion loyalty  

Click Track. Retail’s future is everything you (don’t) know about e-commerce. Featuring John Boswell of Sam’s Club; Fergus Boyd of Virgin Atlantic; John Leeman of FreshDirect; Alan Gershenhorn of UPS and Brian Cohen of Etailing Solutions.

     
hub roundtable discussion loyalty   Mighty Marks. Winning favor from today’s consumers is not a pretty picture. Featuring Dina Keenan of Claire’s Stores; Sergio Fuster of The Dannon Company; Kevin George of Beam Inc.; Lisa Macpherson of Hallmark Cards; and Rodney Mason of Parago. continue
     
hub roundtable discussion loyalty  

Where’s Waldo? Big Data’s big insights are hiding in plain sight. Featuring Donald Evans of The Cheesecake Factory, Tariq Shaukat of Caesars Entertainment, Susan Grossman of MasterCard, Peter Fader of Wharton School and Craig Elston of The Integer Group. continue

     
hub roundtable discussion loyalty   Cause & Effect. Is giving back the ultimate return-on-investment? A roundtable discussion featuring Karen Quintos of Dell, Dave Stever of Ben & Jerry’s, Stephanie Gallo of E&J Gallo, Teresa Kroll of Build-A-Bear Workshop and Lisa Klauser of IN Marketing Services. read >>
     
hub roundtable discussion loyalty   High Wire. Innovation is the tension between what works and what might. A roundtable discussion on innovation featuring Marc Speichert of L’Oreal, Laurent Faracci of Reckitt Benckiser, Peter McDonough of Diageo, Darren Sarrao of Campbell Soup and Michael Harris of Marketing Drive. read >>
     
hub roundtable discussion loyalty   Thin Ice. That crackling sound underfoot might be your loyal customers. A roundtable discussion on loyalty, featuring Chris Gabaldon of Ritz-Carlton, Michael Simon of Panera Bread, Jim Speros of Fidelity Investments, and Spencer Hapoienu of Insight Out of Chaos.
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hub roundtable   Upward Mobility. The future of shopping is in the shopper’s hands. A roundtable discussion on emerging media, with Michael Minasi of Safeway, Patrick McLean of Capital One, David VanderWaal of LG Electronics USA, Jeanne Danubio of Neilsen NA and Ken Barnett of Mars Advertising. read >>
     
hub roundtable   By Design. A roundtable discussion on the future of design, with Zean Nielsen of Bang & Olufsen, Josh Handy of Method Products, Gary Smith of Herman Miller, Dick Boak of Martin Guitars and Peter Clarke of Product Ventures read >>
     
the hub magazine   Got Smarts? A roundtable discussion on consumer and shopper insights, with Stephanie Cota of Mattel Brands, Hermann Deininger of Adidas, Sally Grimes of Newell Rubbermaid, Alfredo Martel of Caribou Coffee and Kevin Lane Keller of Dartmouth College read >>
     
  Trading Places. Retail is where cyberspace meets the marketplace. A discussion featuring Kensuke Suwa of Uniqlo, Jon Abt of Abt Electronics, Christophe Garnier of Totsy, Stephen Hoch of the Wharton School and Tina Manikas of Draftfcb … read >>
     
  Bolder & Brighter. Truly breakthrough ideas are both easier and harder to come by. A roundtable discussion featuring Deborah Conrad of Intel, Tony Post of Vibram USA, Ralph Santana of Samsung, Robert Walcott of Kellogg Innovation Network and Beth Ann Kaminkow of TracyLocke read >>
     
  True Blue. The retail experience is the epicenter of consumer loyalty. A discussion featuring Terry Sutton of LL Bean, Ruby Anik of JC Penney, Cammie Cannella of Kiehl’s, Russell Winer of New York University and Spencer Hapoienu of Insight Out of Chaos read >>
     
  Social Spaces. What a long, strange trip it’s going to be. A roundtable on social media and shopping featuring Dennis Maloney of Domino’s Pizza, David Sommer of Facebook, Kevin Biondi of Staples and Tim Austin of TPNread >>
     
 

The Real Deal. Authenticity in brand identity is hard to fake. A discussion featuring Tony Pace of Subway, Jeff Murray of the University of Arkansas, Jim Geikie of Burt’s Bees and Dave Fiore of Catapultread >>

     
  Mind Over Shopper. Satisfying simple needs at retail is more complex than ever. A roundtable featuring: Scott Finlow of PepsiCo, Dorlisa Flur of Family Dollar, Jim Figura of Colgate-Palmolive, Raymond Burke of Indiana University and Ben DiSanti of TPNread >>
     
  Open Doors. The future of retail is whatever and whenever shoppers want. A discussion featuring Karl Haller of Brooks Brothers, Shawn Dennis of American Girl, Dan Flint of University of Tennessee and Paul Price of Acosta Sales & Marketingread >>
     
  What’s New? Ideas are only as good as their marketplace salience. A discussion featuring Larry Wendling of 3M, Tom Kelley of Ideo, Lisa Rose of Ciba Vision and Robert Rivenburgh of Mars Advertisingread >>
     
  On The Hook. Creating loyalty is tougher than ever. Or is it? A discussion featuring Dr. Byron Sharp of Ehrengberg-Bass Institute, Rob BonDurant of Patagonia, Ryan Green of Soutwest Airlines and Beth Ann Kaminkow of TracyLockeread >>
     
  Going Mobile. Can emerging media keep up with today’s on-the-go consumers? A discussion featuring Bob Anderson of Ahold USA, Dan Cooke of Kellogg Company, Kevin Kells of Google and Jason Katz of Catapult Marketingread >>
     
Brand Identity Roundtable 2010   Digital media’s upside outweighs any downside for brand identities. A discussion featuring Jane Boulware of Microsoft, Lakish Hatalkar of Novartis, Carole Walker of Mars Chocolate and Mitch Blum of Marketing Drive. (pdf) or (text)
     
Insights Roundtable 2010   Oh, Man! Men may not be great shoppers but they do buy lots of stuff. A discussion featuring Lisa Klauser of Unilever, Peter Leimbach of ESPN, Katrin Ley of Reebok, and Gary Wagner of Integrated Marketing Services. (pdf) or (text)
     
Retail Roundtable 2010   Checkout Checkup. Insights, integration and collaboration bring retail success. A discussion featuring Tia Newcomer of Hewlett-Packard, Jay Contessa of Sun Products, Mary Goggans of Kimberly-Clark, and Al Wittemen of TracyLocke. (pdf) or (text)
     
Innovation Roundtable 2010   Better Things. Innovation just isn’t what it used to be. A discussion featuring Claudia Poccia of Avon mark, Jevin Eagle of Staples, Randy Carlson of Diageo, and Jim Porçarelli of Active International. (pdf) or (text)
     
Loyalty Roundtable   High Fidelity. A discussion on shopper loyalty with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O’Reilly of the NFL, Joe Dobrow of Sprouts Farmers Market and Spencer Hapoienu of Insight Out of Chaos. (pdf) or (text)
     
Media Roundtable   Being Social. A discussion on social media featuring Bonin Bough of PepsiCo, Aaron Magness of Zappos, Richard Binhammer of Dell, Bert MuMars of Newell Rubbermaid and John Andrews of Collective Bias. (pdf) or (text)
     
Brand Identity Roundtable   Tug of War. Featuring Simon Uwins of Fresh & Easy, Tom Britanik of Clorox, Rita Bargerhuff of 7-Eleven, Chris Heye of Welch’s and Masha Sajdeh of Arc Worldwide. (pdf) or (text)
     
Retail Roundtable   Aisles Wide Open. Featuring Kim Feil of Walgreens, Barry Judge of Best Buy, Stew Leonard Jr. of Stew Leonard’s and Zain Raj of Euro RSCG. (pdf) or (text)
     
Retail Roundtable   Talking with Shoppers. Featuring Sonja Mathews of PepsiCo, Mark Scott of Kimberly-Clark, John Glace of Johnson & Johnson and Jason Sorley of Marketing Drive. (pdf) or (text)
     
Innovation Roundtable   Next Big Thing. Will the Great Recession bring out the best and brightest?  A discussion featuring Michael Mendenhall of Hewlett-Packard, Patia McGrath of General Electric, John Fish of AstraZeneca and Patrick Meyer of Now Inc. (pdf) or (text)
     
Loyalty Roundtable   Back in Bed. What must agencies do to feel the love again? A discussion featuring Mark Mears of The Cheesecake Factory, Jim Zambito of Johnson & Johnson, Bill Pearce of Del Monte and Chris Maher of Greenlight. (pdf) or (text)
     
Media Roundtable   Screen Test. Digital-media networks get ready for their close up. A discussion featuring Andy Austin of AT&T Stores, Laura Davis-Taylor of Retail Media Consulting, Suzanne Alecia of OVAB and Stuart Armstrong of EnQii Americas. (pdf) or (text)
     
Identity Roundtable   Lost & Found. As retailers find their own brand identities, will manufacturers lose theirs?  A discussion featuring Mike Salzberg of Campbell Soup, Daren Sorenson of Coca-Cola, Ken Fenyo of Kroger, Nick Vlahos of Clorox and Ken Barnett of MARS Advertising.  (pdf) or (text)
     
Insights Roundtable  
Sixth Sense.
Getting at what really drives your brand’s growth.  A discussion featuring Eric Plaskonos of Philips N.A., Sheryl Adkins-Green of Alberto Culver, Grant Harrison of Humana Inc., Delaine Hampton of Procter & Gamble and Zain Raj of Euro RSCG. (pdf)
     
Retail Roundtable   Retail’s Details. What you don’t know about your shoppers could hurt you.  A discussion featuring Frances Allen of Dunkin’ Donuts, James Damian of Best Buy, Paula Beadle of WaMu, Michael Copeland of Cabela’s and David Sommer of GroupM Retail.  (pdf)
     
Innovation Roundtable   Imagine. Take a giant step inside your mind.  A discussion on the future of innovation featuring Ann Lewnes of Adobe, Todd Peters of Staples, Mats Rönne of Electrolux, Watts Wacker of FirstMatter and Rodney Mason of Hawkeye. ( pdf)
     
Hook Line & Loyalty Roundtable   Hook, Line & Loyalty. A great relationship is its own reward.  A discussion featuring Scott Deaver of Avis Budget Group, Ken Fenyo of The Kroger Co., Steve Fuller of L.L. Bean, David Gitow of Barnes & Noble, Eric Leininger of McDonald’s and David Norton of Harrah’s Entertainment. (pdf)

     
Tune-in Opt-out Roundtable   Tune-in, Opt-out. Old media aren’t dead, but they sure smell funny.  A discussion featuring Jim Garrity of Wachovia, Chuck Fruit of The Coca-Cola Company, John Gilbert of TJX Companies and Steve Pinetti of Kimpton Hotels & Restaurants. (pdf)
     
Eye of Icon Roundtable   Eye of the Icon. When it comes to iconic status, some brands have it while others never will. A discussion featuring Andrea Spiegel of JetBlue, Joe Tripodi of Allstate Insurance, Kellie Krug of Visa U.S.A. and Zain Raj of Euro RSCG Chicago. (pdf)
     
Inside Insights Roundtable   Inside Insights. The secrets and surprises of getting at consumer insights. A discussion featuring Ruby Anik of Best Buy, Larry Flanagan of MasterCard Worldwide, Cindy Hennessy of Cadbury-Schweppes, Carol Wentworth of True Value and Spencer Hapoienu of Insight Out of Chaos. (pdf)
     
Innovation Roundtable   Ringing up Retail. More media dollars are flowing to retail, but how can marketers be sure their money is well spent? Featuring Mike Perry of Kraft Foods, Bob Thacker of OfficeMax, Lisa Bradner of Forrester Research and Jon Kramer of MediaCart Holdings. (pdf)
     
Economics of Imagery   Economics of Imagery. What is the impact of brand image on marketing R.O.I.? A roundtable discussion featuring Jeff Glueck of Travelocity, Ed Faruolo of CIGNA, Allen Olivo of Yahoo! and David Norris of OnRequest Images. (pdf)