the hub magazine - brain trust

Six years and 37 issues ago, when we launched the Hub, our vision was for a different kind of magazine. We looked around and saw an industry of ideas and a culture of thought leadership that needed a home. We saw an opportunity to create conversations where they otherwise might not happen.

We also knew that we would need the spirited voices of the boldest and brightest in the business to realize our vision. If the Hub were to live up to its promise to explore innovation as the ultimate driver of success in business, we needed to collaborate with some really outstanding movers and thinkers.

The Hub would be their opportunity to create and sustain a thought-leadership message over time, and build their reputations through white papers, research reports, roundtables and essays. They could create conversations and make connections with our readers, the top marketers at America’s largest companies.

Just one rule: No self-serving claptrap. The Hub is an “exchange of ideas,” and its organizing principle is presenting problems and offering solutions, not selling products or services. Of course, not selling can be something like an out-of-body experience for some marketing people — but not our Brain Trust!

So, after more than six years on the straight and narrow, we thought it was high time to bend the rules a bit, and give our collaborative sponsors an opportunity to tell their stories and explain why they are in business.

In these pages you’ll meet Alan Elkin of Active International, who reinvented an entire category of business, and William Rosen of Arc Worldwide, whose mission is to understand and affect consumer behavior.

Peter Cloutier of Catapult will tell you about his bias for bottom-line action at retail, John Paulson of G2 USA speaks of his newly integrated suite of companies, and Henry Rak of Henry Rak Consulting Partners will impart the secrets of growing businesses organically.

Spencer Hapoienu of Insight Out of Chaos gets into the many ways in which data and technologies are changing marketing, Tanya Domier of Integrated Marketing Services talks about her pragmatic approach to innovation, while Michael Harris of Marketing Drive says it’s all about being vital, imaginative and bold.

You will get to know Ken Barnett of Mars Advertising, who was one of the first to unleash the potential of shopper marketing, and Beth Ann Kaminkow of TracyLocke, who brings a relentless focus on building brands and driving volume.

Greg Murtagh of Triad Digital Media details his innovative approach to reaching shoppers online and Dori Molitor of WomanWise articulates her game-changing view of marketing to women.

Along the way, you’ll learn about their company cultures, client work, and how they see the future — their own stories, in their own voices. I’ll bet you’ll find it as fascinating and valuable a journey as I did.

Happy reading!

Tim Manners
Editor



	SEPTEMBER / OCTOBER 2010: THE HUB PROFILES


	Our Brain Trust

	*And now a word from our collaborative sponsors ...*

	Six years and 37 issues ago, when we launched the Hub, our vision was for a different kind of magazine. We looked around and saw an industry of ideas and a culture of thought leadership that needed a home. We saw an opportunity to create conversations where they otherwise might not happen. We also knew that we would need the spirited voices of the boldest and brightest in the business to realize our vision. If the Hub were to live up to its promise to explore innovation as the ultimate driver of success in business, we needed to collaborate with some really outstanding movers and thinkers. The Hub would be their opportunity to create and sustain a thought-leadership message over time, and build their reputations through white papers, research reports, roundtables and essays. They could create conversations and make connections with our readers, the top marketers at America’s largest companies. Just one rule: No self-serving claptrap. The Hub is an “exchange of ideas,” and its organizing principle is presenting problems and offering solutions, not selling products or services. Of course, not selling can be something like an out-of-body experience for some marketing people — but not our Brain Trust! So, after more than six years on the straight and narrow, we thought it was high time to bend the rules a bit, and give our collaborative sponsors an opportunity to tell their stories and explain why they are in business. In these pages you’ll meet Alan Elkin of Active International, who reinvented an entire category of business, and William Rosen of Arc Worldwide, whose mission is to understand and affect consumer behavior. Peter Cloutier of Catapult will tell you about his bias for bottom-line action at retail, John Paulson of G2 USA speaks of his newly integrated suite of companies, and Henry Rak of Henry Rak Consulting Partners will impart the secrets of growing businesses organically. Spencer Hapoienu of Insight Out of Chaos gets into the many ways in which data and technologies are changing marketing, Tanya Domier of Integrated Marketing Services talks about her pragmatic approach to innovation, while Michael Harris of Marketing Drive says it’s all about being vital, imaginative and bold. You will get to know Ken Barnett of Mars Advertising, who was one of the first to unleash the potential of shopper marketing, and Beth Ann Kaminkow of TracyLocke, who brings a relentless focus on building brands and driving volume. Greg Murtagh of Triad Digital Media details his innovative approach to reaching shoppers online and Dori Molitor of WomanWise articulates her game-changing view of marketing to women. Along the way, you’ll learn about their company cultures, client work, and how they see the future — their own stories, in their own voices. I’ll bet you’ll find it as fascinating and valuable a journey as I did. Happy reading! Tim Manners Editor

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