It may be 2011, but we’re gonna party like it’s 1996! October 15, 1996, to be exact. That was the day we launched Reveries.com, a precursor to The Hub. With little idea where the worldwide web might take us, we thought there ought to be a haven for white papers, roundtables and research reports exploring innovation, insights and ideas as the ultimate drivers of business growth.

At the time, the web was a relatively empty playing field; conventional wisdom had it that cyberspace was not the place for magazines. But we saw an opportunity to create a magazine-like experience online: Our homepage looked like a magazine cover and inside we featured lengthy articles on pages that turned … well, virtually.

We actually called Reveries a “digizine” for a time and received good reviews from USA Today, among many others — and way more attention than expected. We imagined that someday people would have icons representing their favorite magazines on their digital desktops, which they could just click on to read.

Fifteen years later, with the launch of the iPad, digital technology has finally caught up with print media, and we’re all over it. This issue of The Hub is the first to be rendered as an iPad app, available now, for free, in the iTunes Store!

We are honored to partner with Sourcebits, a world-class app developer, to bring The Hub into the 21st century, and fully realize what we dreamed up way back in 1996. Once again, it’s a relatively empty playing field. And, serendipitously, we are launching this innovation with our “innovations” issue.

The medium, yet again, is the message: innovation.



Tim Manners
Editor