Hub Prize 2015



  • Does your brand serve a purpose?
  • Does it solve a problem?
  • Does it make people smile, or laugh?
  • Does it make someone’s daily life better… in ways big or small?
  • Does it surround your peeps with love and affection online, offline and elsewhere?

  • Honoring Excellence in the Brand & Retail Experience

    The 5th Annual Hub Prize competition celebrates the many ways in which brand marketers, retailers and others make the brand experience come alive, improve people’s daily lives and create enduring emotional bonds. By recognizing performance across every kind of brand and retail experience, from around the world, The Hub Prize promotes innovation and excellence.

    The 2015 HUB PRIZE Competition is Now Closed


    The Top 12, Gold Medal Hub Prize winners will be featured in The Hub Magazine’s Nov/Dec 2015 edition. Finalists are notified in September, and all 36 Hub Prize winners will be announced and celebrated at a festive dinner party during Hub Live, and featured in the digital edition of The Hub Magazine’s Nov/Dec issue. Applications are accepted between now and July 31, 2015.


    Each winner will each receive a beautiful, foundry-cast medallion designed by John S. Dykes, encased in a glass-topped, inscribed mahogany box. One “Ultimate Hub Prize” winner will claim the rare and coveted Hub Cup.

    Previous Winners

    umpqua-hub-prize Victors of Hub Prize 2014 included Umpqua Bank (best-in-show), Coca-Cola, MillerCoors, Citi, Honeywell, HP, Valspar Paint, PepsiCo, MTV Mobil, Nivea, Sherwin-Williams, Tesla Motors, Teva, Mondelez, Safeway, Kimberly-Clark, Restoration Hardware, Time Warner Cable, Mars Food, Reckitt-Benckiser Cannondale, CoverGirl, Bank of America, New Balance, Playtex, Kellogg’s and Wrigley. Entries were received from the United States, Europe, South America, South Africa and Asia from brands, retailers, and their agencies.

    Winners ranged from retail concepts to shopper marketing campaigns to apps to e-commerce to new products, store design and more—across every type of brand and retail experience. The Hub Prize is a great way to get the recognition you and your team deserve for making the brand experience come alive and make connections.

    Umpqua Bank and Huen Claim The Hub Cup! Read all about it …



    The Hub Prize Archives

    Read the complete story about the Hub Prize and each of its previous winners:

    How to Enter

    Between now and July 31, 2015, candidates can enter The Hub Prize competition online for any type of excellent brand or retail experience, at any budget level:

    Shopper Marketing Campaigns Store Design/Concepts Online/In-Store Integration E-Commerce Mobile Apps  Pop-Up Stores Special Events Package Designs New Product Launches  Store-Brand Programs  Environmental Social Responsibility Multicultural Customer Service Loyalty Programs  Big-Data Solutions  Category Reinventions Digital Signage  Men/Women/Children/Animals Other

    Entries are encouraged from around the world!

    The 2015 HUB PRIZE Competition is Now Closed


    An independent panel of leading academics and other experts will select a total of 36 Hub Prize contenders: 12 gold, 12 silver and 12 bronze. This year’s judges include Steve Battista (Under Armour); Simon Bradley (Virgin Atlantic); Chris Brull (Kawasaki); Ray Burke (Indiana University); Dawn Callahan (Boingo Wireless); Dwayne Chambers (Krispy Kreme); Mike Depanfilis (Hershey): Scott Finlow (PepsiCo); Dan Flint (University of Tennessee); Jim Geikie (Burt’s Bees); Karl Haller (The Limited); Scott Hamric (Kellogg’s); Beth Ann Kaminkow (Westfield Malls); Kellie Krug (Wells Fargo); Michael Mendenhall (The Ad Council); Natalie Ream (Kroger); Jaime Szulc (Goodyear); Jocelyn Wong (Family Dollar). Our panel will also select one entry to receive best-of-show honors, and receive The Hub Cup.


    Entries are evaluated based on the extent to which the brand or retail experience created or strengthened a bond with its intended audience, and how effectively the entrant tells the brand’s story.

    Entrants are strongly encouraged to submit a video in support of their entries, as videos of selected winners will be showcased at The Hub Live 2015: The Brand Experience in New York City.

    All entries must provide answers to the following questions:

    1. Please “tweet” your entry. (describe the ‘big idea’ in 140 characters maximum)
    2. What was the problem/challenge/opportunity? (150 words maximum)
    3. What was the Big Idea? (200 words maximum)
    4. How was the Big Idea executed? (300 words maximum)
    5. How did you measure results? (50 words maximum)

    In addition to videos (MP4 and FLV only), supporting materials may include MP3 audio or JPEG images. Image and video files must not exceed 100 MB. Our application does not support Word, PowerPoint or PDF files.


    The brand or retail experience must have been active sometime between January 1, 2014 and April 30, 2015. International entries are welcome!


    Finalists will be notified in September 2015 and Gold, Silver and Bronze winners — as well as the best-of-show Hub Cup winner — will be announced at Hub Live 2015 in New York City.

    Terms & Conditions

    The intellectual property rights of your entry remains yours, however The Hub Magazine is free to publish all submitted materials in whole or in part, in print and electronically, in perpetuity, without payment of any kind. The Hub is not responsible for errors or omissions, but will make every effort to ensure your entry is presented accurately. The responsibility to obtain necessary approvals to enter this competition is yours.


    The fee per entry is $349. A late fee of $50 will be added for entries received within two weeks after the July 15th deadline (July 16-31). After that, you’re on your own! :) Payment is by credit card only (Visa, MasterCard or American Express). To submit your entry, click here.


    If you need more information or help, please email for assistance. Online Contest Software provided by WizeHive.

    The 2015 HUB PRIZE Competition is Now Closed