Honoring Excellence in the Brand Experience
- Does your brand serve a purpose?
- Does it solve a problem?
- Does it make people smile, or laugh?
- Does it make someone’s daily life better… in ways big or small?
- Does it surround your peeps with love and affection online, offline and elsewhere?
Right: Kmart & FCB accept the cup in 2013 · Read more…
The 4th Annual Hub Prize competition celebrates the many ways in which brand marketers, retailers and others make the brand experience come alive, improve people’s daily lives and create enduring emotional bonds. By recognizing performance across every kind of brand and retail experience, The Hub Prize promotes innovation and excellence.
The top 12, gold-medal Hub Prize winners will be showcased during The Hub Live: Brand Experience Symposium, October 7 & 8 in New York City, and featured in The Hub Magazine’s Nov/Dec 2014 edition. All 36 Hub Prize winners will be announced and celebrated at a special dinner party during Hub Live, and featured in the digital edition of The Hub Magazine’s Nov/Dec issue.
Each winner will each receive a very special, foundry-cast medallion designed by John S. Dykes. One “Ultimate Hub Prize” winner will claim the rare and coveted Hub Cup.
Last year’s victors included Kmart, Target, Coca-Cola, Whole Foods, Taco Bell, Procter & Gamble, Wendy’s, Dunkin’ Donuts, Oreo, Lego, Delta Airlines, Shell, and PepsiCo, among others.
Right: Pants on Fire: Kmart Tops the 2013 Hub Prize
Winners ranged from retail concepts to shopper marketing campaigns to apps to e-commerce to new products, store design and more—across every type of brand and retail experience.
The Hub Prize is a great way to get the recognition you and your team deserve for making the brand experience come alive and make connections.
The Hub Prize Archives
Read the complete story about the Hub Prize and each of its previous winners:
How to Enter
Between May 1 and July 15, 2014, candidates can enter The Hub Prize competition online for any type of excellent brand or retail experience, at any budget level:
- Shopper Marketing Campaigns
- Store Design/Concepts
- Online/In-Store Integration
- Mobile Apps
- Pop-Up Stores
- Special Events
- Package Designs
- New Product Launches
- Store-Brand Programs
- Environmental/Social Responsibility
- Customer Service
- Loyalty Programs
- Big-Data Solutions
- Category Reinventions
- Digital Signage
An independent panel of leading academics and other experts will select a total of 36 Hub Prize contenders: 12 gold, 12 silver and 12 bronze. Our panel will also select one entry to receive the Ultimate Hub Prize as the “best of show.”
Entries will be evaluated based on the extent to which the brand or retail experience created or strengthened a bond with its intended audience, and how effectively the entrant tells the brand’s story.
Entrants are strongly encouraged to submit a video in support of their entries, as videos of the top 12 gold-medal winners will be showcased at The Hub Live: Brand Experience Symposium, October 7th & 8th, 2014 in New York City.
All entries must provide answers to the following questions:
- What was the problem/challenge/opportunity?
- What was your solution?
- What were the results (financially or otherwise)?
- Why should your entry win The Hub Prize for excellence in the brand or retail experience?
In addition to videos, supporting materials may include MP3 audio or JPEG images.
The brand or retail experience must have been active sometime between January 1, 2013 and April 30, 2014. International entries are welcome!
Finalists will be notified in September 2014 and Gold, Silver and Bronze winners — as well as the best-of-show Hub Cup winner — will be announced at Hub Live 2014, October 8th in New York City.
Terms & Conditions
The intellectual property rights of your entry remains yours, however The Hub Magazine is free to publish all submitted materials in whole or in part, in print and electronically, in perpetuity, without payment of any kind. The Hub is not responsible for errors or omissions, but will make every effort to ensure your entry is presented accurately. The responsibility to obtain necessary approvals to enter this competition is yours.
The fee per entry is $349. A late fee of $50 will be added for entries received within two weeks after the deadline (July 16-31). After that, you’re on your own! Payment is by credit card only (Visa, MasterCard or American Express). To submit your entry, click here.
If you need more information, please email Jane Manners at firstname.lastname@example.org, or call 203-227-7060 ext. 232.
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