Hub Prize 2015


Our Gold, Silver, Bronze and Hub Cup (best in show), selected from the finalists listed below, were announced during Hub Live: The Brand Experience Symposium in NYC, on October 28:


Honoring Excellence in the Brand & Retail Experience: 2016

The 6th Annual, 2016 Hub Prize competition will celebrate the many ways in which brand marketers, retailers and others make the brand experience come alive, improve people’s daily lives and create enduring emotional bonds. By recognizing performance across every kind of brand and retail experience, from around the world, The Hub Prize promotes innovation and excellence.


The Top 12, Gold Medal Hub Prize winners will be featured in The Hub Magazine’s Fall 2016 edition. Finalists are notified in September, and all 36 Hub Prize winners will be announced and celebrated at a festive dinner party during Hub Live, and featured in the digital edition of The Hub Magazine’s Fall issue. Applications are accepted between April 15 and July 15, 2016.


Each winner receives a beautiful, foundry-cast medallion designed by John S. Dykes, encased in a glass-topped, inscribed mahogany box. One “Ultimate Hub Prize” winner will claim the rare and coveted Hub Cup.

Previous Winners

finnegans-reverse-food-truckVictors of Hub Prize 2015 included Finnegans (best-in-show), Coca-Cola, Bentley Motors, Comcast, Avon, BIC, JetBlue, Haagen Dazs, Ace Hardware, AT&T, Tom’s of Maine, Kleenex, Ben & Jerry’s, 7-Eleven, Arby’s, Johnson’s, Starbucks, Aetna, Valspar Paints and Westin Hotels & Resorts. Entries were received from the United States, Europe, South America, South Africa and Asia from brands, retailers, and their agencies.

Winners ranged from retail concepts to shopper marketing campaigns to apps to e-commerce to new products, store design and more —- across every type of brand and retail experience. The Hub Prize is a great way to get the recognition you and your team deserve for making the brand experience come alive and make connections.

Finnegans Beer and Martin Williams Claim The 2015 Hub Cup! Read all about it …

The Hub Prize Archives

Read the complete story about the Hub Prize and each of its previous winners:

How to Enter

Between April 15 and July 15, 2016, candidates can enter The Hub Prize competition online for any type of excellent brand or retail experience, at any budget level. The Hub Prize does not have categories, because brand experiences are about breaking down silos. They can be anything, anytime, anywhere.

Shopper Marketing Campaigns Store Design/Concepts Online/In-Store Integration E-Commerce Mobile Apps  Pop-Up Stores Special Events Package Designs New Product Launches  Store-Brand Programs  Environmental Social Responsibility Multicultural Customer Service Loyalty Programs  Big-Data Solutions  Category Reinventions Digital Signage  Men/Women/Children/Animals Other

Entries are encouraged from around the world!



An independent panel of leading academics and other experts will select a total of 36 Hub Prize contenders: 12 gold, 12 silver and 12 bronze. The 2015 judges included Steve Battista (Under Armour); Simon Bradley (Virgin Atlantic); Chris Brull (Kawasaki); Ray Burke (Indiana University); Dawn Callahan (Boingo Wireless); Dwayne Chambers (Krispy Kreme); Mike DePanfilis (Hershey): Scott Finlow (PepsiCo); Dan Flint (University of Tennessee); Jim Geikie (Burt’s Bees); Karl Haller (The Limited); Scott Hamric (Kellogg’s); Beth Ann Kaminkow (Westfield Malls); Kellie Krug (Wells Fargo); Natalie Ream (Kroger); Jaime Szulc (Goodyear); and Jocelyn Wong (Family Dollar). Our panel will also select one entry to receive best-of-show honors, and receive The Hub Cup.


Entries are evaluated based on the extent to which the brand or retail experience created or strengthened a bond with its intended audience, and how effectively the entrant tells the brand’s story.

  • Originality (How cool is the idea?)
  • Purpose (Does it transcend the brand itself and take the experience to a higher level?)
  • Relevance (Does it do something for the consumer or just the brand/retailer?)
  • Insights (How effectively does it connect the brand and the consumer?)
  • Results (Does it achieve a meaningful, sustained, long-term result — not just in sales but in emotional connection to the consumer? Does it deliver a brand promise or simply make one?)
  • Entrants are strongly encouraged to submit a video in support of their entries, as videos of selected winners will be showcased at The Hub Live 2016: The Brand Experience Symposium in New York City.

    All entries must provide answers to the following questions:

    1. Please “tweet” your entry. (describe the ‘big idea’ in 140 characters maximum)
    2. What was the problem/challenge/opportunity? (150 words maximum)
    3. What was the Big Idea? (200 words maximum)
    4. How was the Big Idea executed? (300 words maximum)
    5. How did you measure results? (50 words maximum)

    In addition to videos (MP4 and FLV only), supporting materials may include MP3 audio or JPEG images. Image and video files must not exceed 100 MB. Our application does not support Word, PowerPoint or PDF files.


    The brand or retail experience must have been active sometime between January 1, 2015 and April 15, 2016. International entries are welcome!


    Finalists will be notified in September 2016 and Gold, Silver and Bronze winners — as well as the best-of-show Hub Cup winner — will be announced at Hub Live 2016 in New York City.

    Terms & Conditions

    The intellectual property rights of your entry remains yours, however The Hub Magazine is free to publish all submitted materials in whole or in part, in print and electronically, in perpetuity, without payment of any kind. The Hub is not responsible for errors or omissions, but will make every effort to ensure your entry is presented accurately. The responsibility to obtain necessary approvals to enter this competition is yours.


    The fee per entry is $349. A late fee of $50 will be added for entries received within two weeks after the July 15th deadline (July 16-31). After that, you’re on your own! :) Payment is by credit card only (Visa, MasterCard or American Express).


    If you need more information or help, please email for assistance. Online Contest Software provided by WizeHive.