Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.
Brand chief Richard McDonald on the past, present and future of the Fender experience.
A Hub Interview by Tim Manners
Innovation is a process and failure its constant companion.
A Hub Discussion
Which of today’s most talked-about innovations are here to stay?
A Hub Opinion Poll
Hub Latest Issues
Hub Brain Trust
Building a new brand experience for teens and tweens.
Only people can connect technologies with daily life.
First movers, over-innovators and isolationists
stumble on innovation’s path.
Off The Shelf
Five fundamentals define the future of package design.
Lori Gross & Tessa Westermeyer
Below The Waterline
Brand experience innovation often happens beyond the customer’s view.
The three essential elements of better innovation.
Founder & CEO
The Conversion Continuum
Turning consumers into shoppers into buyers into advocates.
Better that you disrupt yourself than let others disrupt you.
Blue Chip Marketing
Customer data can replace brand building with efficient targeting.
Insight Out of Chaos
It's time to put marketing and management back together.
Why shoppers do what they do at the store
Dan Flint, Chris Hoyt & Nancy Swift
Are your brands ready for the complex moment-of-truth?
The Integer Group