Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.
Old Navy CMO Ivan Wicksteed says Retail 3.0 is about making shopping fun again.
A Hub Interview by Tim Manners
The plot always thickens along the brand-experience storyline.
A Hub Discussion
Which brands mean what they say and say what they mean?
A Hub Opinion Poll
At its best, the brand experience is life changing, not just sales promoting.
Hub Latest Issues
Hub Brain Trust
Brands That Do
Behavior brands use action to create meaningful experiences.
It's About People
People share brand stories that say something about their lives.
Heads & Tails
The principles of great brand stories are timeless.
Technology turns customer service into a full-time job for shopper marketing.
The Body Holiday
The most enduring brand stories are those that customers write for themselves.
Brands connect best not by telling stories but by living them.
Winds of Change
A new generation tells a different story about brands and their loyalties.
The brand message must pivot along the path-to-purchase.
Micro-interactions build more powerful brand connections.
The Mars Agency
Rational market research is the key to understanding irrational consumer behavior.
Points of Influence
Focus on where the shopper is influenced, not where the sale is made.
What does the self-driving car mean for brands?
CBS Altitude Group