Established in 2004 as a print magazine, The Hub has evolved into a community of brand-experience leaders across all product and service categories who are dedicated to the principle that brands are promises kept. Through white papers, research and discussion in pages of The Hub Magazine, presentations at the annual Hub Live symposium, think tanks, benchmark studies, share groups, an awards program and more, The Hub is the center of excellence in the brand experience.
The omnichannel ideal, says Wells Fargo CMO Jamie Moldafsky, is both rational and emotional.
A Hub Interview by Tim Manners
So many touchpoints. So little time.
A Hub Discussion
Which retail leaders deserve to have their faces carved in a mountainside?
A Hub Opinion Poll
Krispy Kreme CMO Dwayne Chambers on the iconic brand’s secrets of success.
A Hub Live Excerpt
Hub Latest Issues
Hub Brain Trust
Rational market research is the key to understanding irrational consumer behavior.
Art of Omni
What does great design look like in an omnichannel world?
Points of Influence
Focus on where the shopper is influenced, not where the sale is made.
What does the self-driving car mean for brands?
CBS Altitude Group
Building brand relationships can be as easy as right for ‘yes’ and left for ‘no.’
The omnichannel experience requires shopper-centric architecture.
Mind The Gaps
The five pitfalls of the omnichannel brand experience.
The closing gap between communication and transaction is transforming shopper marketing.
The Mars Agency
A business of ideas must give everyone a voice at the table.
How to avoid three unspeakable verbal identities.
A trip to the future of retail and shopping.
Monique de Maio
On Demand CMO
Top of the Shop
A conversation about shopper marketing's future.
Procter & Gamble