Papers

steve phelps nascar Renewing NASCAR. CMO Steve Phelps explains how NASCAR is reinventing its brand experience and attracting next-generation fans.
   
stanton kawer Halo Effect. Deeds speak louder than words. By Stanton Kawer.
   
roberto siewczynski El Mercado Total. A ‘Total Market’ approach brings accountability to Hispanic shopper marketing. By Roberto Siewczynski.
   
beth ann kaminkow Brand New Metrics. Focus measurement on discovery and curiosity, not just dollars and cents. By Beth Ann Kaminkow.
   
spencer hapoienu Hornet’s Nest. We now live in a world where your refrigerator might be spamming you. By Spencer L. Hapoienu.
   
sharon love The New Black. Accountability must be in the mission as well as the marketing. By Sharon Love.
   
reputation institute Reputable Capital. A company’s reputation is its most meaningful metric. By Anthony Johndrow and John Patterson.
   
david schwarz Creativity Quantified. Design seeks a truth that cuts to the center of the heart and mind. By David Schwarz.
   
joe dobrow Act Naturally. Finding accountability at the nexus of corporate goals and organic yogurt. By Joe Dobrow.
   
alfredo martel caribou Sip It Good. Caribou Coffee SVP Alfredo Martel details how the Caribou spirit has infused the brand experience both in its coffee shops and on the supermarket shelf.
paul kramer catapult The New Drill. Marketers and technologists must collaborate to create data-driven innovation. By Paul Kramer.
lynne robertson fame Breaking Dad. The new male role at home is changing every rule at retail. By Lynne Robertson.
beth ann kaminkow Show Time. The art gallery is a corollary for innovative retail experiences. By Beth Ann Kaminkow.
tom kelley david kelley Empathic Innovation. Viewing the world through customer eyes can lead to unexpected ideas. By Tom Kelley and David Kelley.
spencer hapoienu Fun With Numbers. Data gives brands the opportunity to add personality and a personal touch. By Spencer L. Hapoienu.
rebecca walt Pixel Dust. Digital innovations bring new magic to brick-and-mortar stores. By Rebecca Walt.
brad lawless collective bias Social Creativity. Let your most enthusiastic customers solve your content conundrum. By Brad Lawless.
sharon love tpn Mothers of Reinvention. The experience is the springboard from which innovation must bounce. By Sharon Love.
jorge Fashion Forward. Fashion houses are a petri dish for business-model innovation. By Jorge Aguilar.
eric daniel fitch C-Cruise. The c-suite finds sea level at the Hub Brand-Experience Symposium. By Eric Daniel.
hub prize What’s The Difference? The brand experience bonds marketing with real life. Featuring winners of the 2013 Hub Prize competition.
mark addicks general mills Back to the Future. General Mills CMO Mark Addicks explains how his brands are navigating a changing marketplace. An excerpt from a Hub Live presentation.
spencer hapoienu insight out of chaos Gordian Loyalty. Retailers can untangle the knot of relevance versus privacy. By Spencer L. Hapoienu.
antonio marazza landor Lifestyle Brands. Special affection is reserved for brands that symbolize how we live our lives. By Antonio Marazza
sharon love tpn Useful Engines. Brands that provide utility will earn customer loyalty. By Sharon Love.
beth ann kaminkow True Love Ways. The new rules of loyalty reside within the brand experience itself. By Beth Ann Kaminkow.
lauren de simone mosaic Veritá e Fiducia. The rich soil of truth and trust is where real loyalty grows. By Lauren de Simone.
margaret lewis catapult Digging Big Data. The magic of numbers is in their potential to create relationships. By Margaret Lewis.
michael harris match drive Earning Affinity. Brands earn loyalty on at least nine levels. By Michael Harris.
collective bias Points for Passion. Social networks alter the dynamics of consumer enthusiasm. By Holly Pavlika and Mary Tarczynski.
stanton kawer Personal Regards. Data and algorithms cannot replace brand experiences and customer relationships. By Stanton Kawer.
peter cloutier catapult marketing Here Today. We are already living the future of digital shopper marketing. By Peter Cloutier.
christine hall landor assocaites Activation Unboxed. New media success depends on time-tested branding principles. By Christine Hall.
sharon love tpn In the Mode. Retailers must offer shoppers the best of both bricks and clicks. By Sharon Love.
stanton kawer blue chip Hungry Minds. Shoppers have an appetite for engagement that all media must satisfy. By Stanton Kawer.
beth ann kaminkow tracy locke Physical Fitness. The time is ripe for bricks stores to flex their experiential muscles. By Beth Ann Kaminkow.
al wittemen st. john partners Moments + Math. The art and science of storytelling in today’s omni-channel world. By Al Wittemen.
mike lebeau match weld ‘Net Interest. In the social media space, meaning is the new metric. By Mike LeBeau.
holly pavlika collective bias Every Which Way. Every touch-point must provide a cohesive brand experience. By Holly Pavlika.
jason katz acosat mosaic group Shift Key. Social, local and mobile are converging in a new age of shopperism. By Jason Katz.
David Kessler Starfish Singular Sensation. Every touchpoint must provide a cohesive brand experience. By David Kessler.
holly pavlika collective bias Social Identity. Social shoppers are shaping today’s brand identities. By Holly Pavlika.
cindy joliceur match drive Kaleidoscope Principles. Brands must roll with the rough and tumble of the digital age. By Cindy Jolicoeur.
Allen Adamson Landor Associates Word-of-Eye. Smile. You’re (always) on Candid Camera. By Allen Adamson.
beth ann kaminkow tracylocke Brand Realities. Re-imagine, re-frame, re-shape, re-position and re-invent your brand’s identity. By Beth Ann Kaminkow.
lynne robertson fame retail The Cheers Effect. How likability can increase your sales quotient. By Lynne Robertson.
stanton kawer blue chip marketing Let It Go. Buddha, Tao Te Ching, and the brand path from less to more to everything. By Stanton Kawer.
stacy thomson catapult Activation Imperatives. Marketers must streamline brand plans to activate consumers. By Stacy Thomson.
sharon love tpn Quintessential Brands. Positive experiences enable consumers to find their own brand truth. By Sharon Love.
spencer hapoienu insight out of chaos Keepers & Leapers. A retailer’s identity is determined by how well it fulfills the needs of its best customers. By Spencer L. Hapoienu.
dan flint The Hub Top 20. Conceptual understanding and clarity of vision rise to the top of the shopper-marketing mix. By Dan Flint.
sharon love Down To Earth. Big Data and marketing insights: The true gravity of the situation. By Sharon Love.
catapult DSM 4.0. Shoppers are less in awe and more in control of digital tools. By Seth Diamond and Jennifer Roman
eric daniel The Joy of Shopping. Three shopper “mindstates” are driving the future of retail. By Eric Daniel.
beth ann kaminkow Working Insights. Execution-driven insight is the true measure of good branding. By Beth Ann Kaminkow.
ed chao Triangulating to Truth. Feelings, beliefs and personal identity drive shopper behavior and choices. By Ed Chao.
spencer hapoienu After The Flood. Big Data should put brands in the middle of the customer’s life. By Spencer L. Hapoienu.
pepsico Granular Demand. Keying into shopper motivations unlocks growth for PepsiCo and its customers. By Jeff Swearingen and Tracey Doucette.
liz crawford Barriers to Engagement. Four fundamental behaviors open doors to shopper engagement. By Liz Crawford.
collective The Social Shopper. Social media provide an unvarnished view of shopper behavior. By Brad Lawless and Mary Tarczynski.
sharon love Tables Turned. Insight into consumer concerns is the entry point of accountability. By Sharon Love. read >>
liz crawford Market of One. Transparency and responsibility define the age of personalized marketing. By Liz Crawford. read >>
simon uwins Watch Your Step. How a brand behaves determines how consumers view its value. By Simon Uwins. read >>
stanton kawer Simply Holistic. Measuring success means uniting brand and sales objectives. By Stanton Kawer.  read >>
landor Seeing Green. Four insights into eco-perceptions. By Alexander Braun and Mindy Romero. read >>
catpult rpm Sustainable Shopping. E-commerce is driving the next wave of sustainability. By Brian Cohen and Angela Edwards. read >>
beth ann kaminkow Why Ask Why. A brand’s reason-for-being is its entry-point of accountability. By Beth Ann Kaminkow. read >>
david kessler Shared Experiences. It takes a corporate culture to deliver a consistent brand experience. By David Kessler. read >>
collective bias ROR. How do you measure a realtionship? By Ted Rubin and Kathryn Rose. read >>
beth ann kaminkow The Ask. Successful innovators know what they want their customers to become. By Beth Ann Kaminkow. read >>
sharon love tpn Don’t Look Down. The biggest ideas belong to the fearless and unreasonable. By Sharon Love. read >>
peter clarke product ventures Vending Reinvented. Imagine a supermarket where packaged goods are made to order. By Peter Clarke. read >>
spencer hapoienu Point & Stick. Loyalty-enabled apps are heat-seeking missiles of promotional opportunities. By Spencer L. Hapoienu. read >>
communispace Feeling Better. Understanding emotional benefits is vital to successful innovation. By Julie Wittes Schlack and Ed Chao. read >>
allen adamson landor Beyond Aha! A big idea won’t fly without quick and brilliant implementation. By Allen Adamson. read >>
paul kramer catapult The Art of Conversion. Rosser Reeves, Bill Bernbach, and the future of creative success. By Paul Kramer. read >>
chris hoyt Shopper Crossroads. Shopper marketing needs to get a grip on its reason for being. By Chris Hoyt. read >>
hub cup 2012 The Hub Prize 2012. With Fitch as its design firm, Asian Paints is this year’s winner of the Ultimate Hub Prize, and recipient of the coveted Hub Cup read (pdf) >>

 

sharon love tpn Circle of Trust. A networked experience is essential to brand loyalty. By Sharon Love. read >>
communicpace
Head vs. Heart.
True loyalty exists when customers feel safe, appreciated, and smart. By Julie Wittes Schlack and Ed Chao. read >>
roberto panavista La Lista Latina. Understanding how Hispanics make lists and shop for groceries. By Roberto Siewczynski. read >>
randi moore marketing drive Primal Drivers. Four human behaviors are gateways to consumer connections. By Randi Moore. read >>
beth ann kaminkow tracylocke Fair Game. It’s time to level loyalty’s playing field. By Beth Ann Kaminkow. read >>
joe dobrow In the Fold. Loyalty isn’t dead, but traditional loyalty programs might be. By Joe Dobrow. read >>
lauren de simone acosta When Sparks Fly. Long-lasting bonds happen when “loyalty flashpoints” strike. By Lauren de Simone. read >>
catapultrpm On Occasion. The occasion-based shopper demands a tailored experience. By Jenn Gioffre and Beth Craig. read >>
jason katz The eRankings Report. New research sets a foundation for excellence in ecommerce. By Jason Katz. read >>
jason bice Game On! Brand gamification can change the world if it embraces engagement. By Jason Bice. read >>
spencer hapoeinu Consumer Commandments. Today’s consumer could be tomorrow’s media director. By Spencer L. Hapoienu. read >>
sharon love Emerging Behavior. The emerging opportunity is to make connections and build relationships. By Sharon Love. read >>
catapultrpm Personal Pathways. Shoppers use technologies to serve their personal needs. By Seth Diamond and Brian Cohen. read >>
lauren de simone Wired To Please. Retail’s past offers clues to its digital future. By Lauren de Simone. read >>
michael lebeau The Third Moment. What happens after the sale is just as important as the other moments-of-truth. By Michael LeBeau. read >>
bill bishop Mixed Results. We’re a long way from digital-only communications in retailing. By Bill Bishop. read >>
ken roman Roman Times. A conversation with former Ogilvy & Matherchairman and chief executive Ken Roman. read>>
sharon love Making Contact. The greatest brands behave like our best friends. By Sharon Love. read >>
spencer hapooienu Check, Please! Keeping tabs on your consumers keeps them coming back for more. By Spencer L. Hapoienu. read>>
hayes roth Glass Houses. A new transparency creates consumer trust and promotes brand purpose. By Hayes Roth. read>>
paul ballew Talking Points. National brands need to change the conversation to win back shoppers. By Paul Ballew. read >>
brian delong Intents & Purposes. What shoppers believe about a brand matters. What they believe about themselves matters more. By Brian DeLong. read>>
ken barnett Express-Lane Marketing. The traditional brand plan loses traction in the digital express lane. By Ken Barnett. read>>
roberto Hispanic Dynamics. Holistic brand analysis reveals differences between Latinos and the general population. By Roberto Siewczynski. read >>
todd engels Liquid Gold. Strong brands are critical to satisfying retail experiences. By Todd Engels. read >>
jim hauptman Storied Identities. Strengthen your brand identity through storytelling. By Jim Hauptman. read >>
The Hub Top 20. Growth and diversity power the next great phase of shopper-marketing excellence. By Dan Flint. read >>
Test & Learn. Packaged-goods brands must change their culture to capitalize on digital. By Seth Diamond. read >>
Little Big Data. Don’t confuse digital dialing for dollars with building brands. By Spencer L. Hapoienu. read >>
Follow the Money. An insight is only as good as the money it makes. By Sharon Love. read >>
80/20 Insights. Demand-cycle research reveals the 20 percent of insights that make the difference. By Randi Moore.read >>
Cellular Levels. Digital tools offer new clues into shopper behavior. By Kim Finnerty. read >>
Play Ball!E-commerce is threatening in-store, but it ain’t over ’til it’s over. By Ken Barnett. read >>
Stay in Touch. Analyzing the experience is the key to measuring what’s meaningful. By Susan Nelson and Kara McCartney. read >>
Geek or Genius? A human touch is at the heart of the future of retail. By Beth Ann Kaminkow. read>>
I, Shopper. Technology can create intimacy in today’s retail experience. By Michael Raleig. read >>
Smart Stores. Retailers need to be just as intelligent as their shoppers. By Sharon Love. read >>
Half Full. Shopper marketing needs better tools to execute bigger ideas. By David Diamon. read >>
Retailandia. Fight digital fatigue in the aisles and along the path. By Dustin Lehner and Jennifer Butchen. read >>
Brand Apptitude. Five tips for connecting with a branded app. By Richard Swain.. read >>
Bangalore Calling. Customer service is retail’s greatest missed opportunity. By Spencer L. Hapoienu. read >>
Virtual Virtues. Every day is Cyber Monday for packaged-goods brands. By Jason Katz and Angela Edwards. read >>
Sandbox Bliss. Advertising and shopper agencies must learn to play by new rules. By Chris Hoyt. read >>
Must-Have! Develop offerings so innovative that competitors are irrelevant. By David Aaker. read >>
Shop Now! The retail experience must be wherever shoppers want it to be. By Ann Carr. read >>
Do The Math. The future belongs to those who measure the total brand experience. By Al Wittemen. read >>
Brands Be Nimble. Principles and practices for better branding. By Ayo Seligman and Kay Whitchurch. read >>
On The Line. Below-the-line agencies are rising to the top. By Paul Kramer. read >>
The Demand Cycle. Technology re-defines the traditional path-to-purchase. By Mitch Blum and Jeff Williams. read >>
DSM 3.0. A new study shows shopper technology has come of age. By Seth Diamond and Brian Cohen. read >>
The Hub Prize. Procter & Gamble’s Tide Dry Cleaners tops the inaugural Hub Prize competition. read >>
Loyalty Drivers. It takes a relationship to build a brand. By Randi Moore. read >>
Growing Like Kroger . Customer loyalty is the centerpiece of Kroger’s simple path to growth. By Don Henry. read >>
The Infinity Loop. Today’s consumers want to be more than just spectators. By Orit Peleg. read >>
The Loyalty Myth. Brands should give what they get from their loyal consumers. By Beth Ann Kaminkow. read >>
Down By The River. Re-thinking our post-recession landscape. By Lee Aldridge. read >>
Return on Purpose. Cultural values are now critical to consumer loyalty. By Robert Rivenburgh. read >>
Small-Boy Stories. Does your brand speak for itself? Building loyalty requires it. By Jayne Eastman. read >>
Living Loyalty. Emotional connections stir brand passions and seal consumer loyalties. By Brad Bryen. read >>
Semper Fidelis. Keep customers faithful with the best total brand experiences. By Allen Adamson and Katie Ryan. read >>
The Loyalty Curve. The table stakes of loyalty are higher than ever. By Lauren de Simone. read >>
Handle With Care. Do what’s right for today’s digital shopper — not just what’s on-trend. By Ken Barnett. read >>
Maslow’s Shoppers. Digital-media strategies must satisfy a hierarchy of needs and values. By Jason Rogers. read >>
Evo-Commerce. Shoppers are evolving amid rapid environmental changes. By Randi Moore. read >>
Simulated Sets. Assortment optimization technologies create a better shopping experience. By Tom Young and Greg Orth. read >>
Alive and Clicking. Retailer websites are surprisingly strong as a shopper marketing tool. By John Kuendig. read >>
Becoming Listworthy. The shopping list establishes preferences and influences behavior. By Sara Manke. read >>
For Love & Money. Putting social media to work for packaged-goods brands. By Martin Bishop. read >>
Launch & Learn. Gap and Starbucks offer a tale of two brand-identity rollouts. By Hayes Roth. read >>
Ritual Attraction. Connect with consumers by understanding their brand rituals. By Don Growhoski. read >>
The Shopper’s Trophy. Brands that create cravings are the shopper’s best reward. By Liz Crawford. read >>
Emotional Rescue. Break through the rational barriers with value beyond price. By John Meyer. read >>
Slingshot! Challenger brands go for the unexpected and change the game. By Beth Ann Kamkinkow. read >>
Mind the Gap. Data analysis closes the chasm between brand messages and shopper behavior. By Linda Lewi. read >>
Clarity from Chaos. Strengthening brand identity amid modern-day marketing madness. By Matt Egan. read >>
Classical Gas. Breathing fresh relevance into older brands. By Howard Schultz. read >>
The Avatar Effect. Brand-building experiences should be created in three dimensions. By Mitch Blum. read >>
Ready at Retail. Shopper marketing has jelled as a brand-building discipline. By Chris Hoyt. read >>
The Hub Top 12. Strategies eclipse tactics among the best in shopper marketing. By Dr. Dan Flint. read >>
Future Shock. The new shopper-marketing agency is ready to lead the way. By Ken Barnett. read >>
Shelf Assurance.Johnson & Johnson makes shopping better for moms. By Paul Thompson. read >>
Shop Social, Live Total. Social shoppers redefine the shopping experience. By Lisa Diehlmann. read >>
Targeted Partnering. Technology is no substitute for shopper-focused collaboration. By Spencer L. Hapoienu. read >>
Half The Sky. Asian women are more empowered than ever before. By Victoria Corsi. read >> 
Pictures of Truth. Capturing consumers while shopping is a moving experience. By Tom Conti. read >>
The New Fluidity. Consumer and shopper distinctions are messier than they used to be. By Fred Bidwell. read >>
Watch Your Shoppers. Actions speak louder than word in the store aisle. By Beth Ann Kaminkow. read >>
Breaking Barriers Truly useful insights must capture consumer attitudes, behaviors and beliefs. By Beth Craig. read >>
Oceans of Insights. A path-to-purchase framework turns insights into opportunities. By Todd Engels. read >>
What? More Insights? Are shopper insights really driving your shopper-marketing programs? By Kim Finnerty. read >>
4-D P2P. Shoppers employ a decision process that’s unrelated to consumer attitudes. By Al Wittemen and Paul Price. read >>
What Shoppers Want. Shoppers may be satisfied but still see plenty of room for improvement. By Randi Moore. read >>
Symbiotic Branding. Retailer and national brands need each other to succeed. By Samar Birwadker. read >>
Curve Ball. Levi’s helps Millennial women shape their wardrobes and their lives. By Dori Molitor. read >>
Retail Males. Without male shoppers, brands are missing their Marks (and Jeffs and Phils). By Ken Featherston. read >>
Tier-Two Retailers. Smaller, regional chains offer strong opportunities for sales growth. By Terry Mangano. read >>
Retail Renegades. Blazing the retail trail toward deeper shopper connections. By Leslie Clifford and Laura Moser. read >>
Mobile Goes Mass. Mobile shopping finally comes of age. By William Rosen. read >>
Fundamental Focus. Don’t let the basics get lost in the shuffle at retail. By Will Minton. read >>
Digital Decisions. The hottest digital tools don’t always sell more stuff. By Ron Magliocco. read >>
Easterly Direction. New thinking is needed to reach shoppers in emerging markets. By Simon Silvester. read >>
Fly, Eagles, Fly! The Philadelphia Eagles ascend to higher purpose and win both on and off the field. By Dori Molitor. read >>
The Ecommerce Ecosystem. Brands need new strategies to capitalize on new shopping behaviors. By Paul Kramer. read >>
When Worlds Collide. Integration must be seamless with online and offline experiences. By Beth Ann Kaminkow. read >>
The Fourth Circle. Innovation in execution is the quickest route to victory. By Al Wittemen. read >>
Why Not Success? New products require behavioral insights and organizational support. by Jim Doucette and Paul Thompson. read >>
Purposeful Partners. Marketers can — and must — help stores captivate shoppers in new ways. By Nick Jones. read >>
The Balancing Point. Innovation pivots on helping shoppers balance their lives. By Steve Abdo. read >>
Small Planet Packages. Navigating the sustainability maze of product packages. By Brad Scott. read >>
The Shopper Economy. Advocacy is the new currency in today’s socially-networked world. By Liz Crawford. read >>
Retail Re-imagined. Traditional retailers need new ideas to win against their online competitors. By Alan Treadgold. read >>
Framing Loyalty. The path to brand loyalty runs through positioning and spending effectiveness. By Jim Gabriele. read >>
Flour Power. Panera puts its bread where its mouth is. By Dori Molitor. read >>
Motor City Stories. Values now define consumer loyalty. By John Gerzema. read >>
The Wish List. New habits and old traditions create emotional loyalties among holiday shoppers. By Seth Diamond. read >>
Loyalty Without Limits. Keeping customers means adding value in new and inventive ways. By Randi Moore. read >>
The Big Picture. Loyalty is the connective tissue between the steps in a consumer’s journey. By Eric Pakurar. read >>
Sound Advice. Does your brand sound as good as it looks? By Lulu Raghavan. read >>
Counting Culture. Hispanics and loyalty is more complicated than most marketers realize. By Will Minton. read >>
Perdido en la Traduccion. A new tracking study reveals insights into Hispanics as shoppers. By Noemi Ricalo. read >>
Channel Choices. A multichannel eco-system serves shopper needs. By Masha Sajdeh. read >>
Wireless Wayfinders. Mobile phones are the new brand compass. By Beth Ann Kaminkow. read >>
Transcendental Applications. The digital age offers a new path-to-purchase model. By Stanley Stevens. read >>
Being Caribou. Caribou turns a cup of coffee into a daily affirmation. By Dori Molitor. read >>
Marketing’s Last Stand. Marketing needs to change before the cost structure of media-spend collapses. By Uri Baruchin. read >>
Dare to Compare. Retail promotions may have a stronger impact on brand sales and identity than advertising. By Will Minton. read >>
Jesse Spungin explains how ConAgra nailed shopper marketing. By Chris Hoyt and Tim Manners. read >>
Great E-xpectations.The unexpected is influential when using emerging media to engage shoppers. By Sara Quist. read >>
Brand New Metrics. New complexities require new math for new media. By Mary Pocsik. read >>
Michael Dennelly, Marketing Drive Digital Utility. Injecting digital into your brand’s DNA. By Michael Dennelly. (pdf) or (text)
Will Minton, Integrated Marketing Services Keeping it Real. Authenticity and relevance make the difference for the world’s strongest brands. By Will Minton. (pdf) or (text)
Dori Molitor, Womanwise Box-Tops Moms. General Mills creates a “we” brand, one box top at a time.  By Dori Molitor. (pdf) or (text)
Shari Brickin, Catapult Social E’s. The digital path to engage, educate, excite and evangelize. By Shari Brickin. (pdf) or (text) 
Jayne Eastman, Henry Rak Consulting Partners Making Plans Count. Three principles of smart planning can protect brand identity. By Jayne Eastman. (pdf) or (text)
Karuna Rawal, Arc Worldwide Critical Mass. Mass Customization offers irresistible opportunities to re-think brand identity. By Beth Ann Kaminkow. (pdf) or (text)
Karuna Rawal, Arc Worldwide Shopper Back. Shoppers expect brands to meet their needs anytime, everywhere.  By Karuna Rawal. (pdf) or (text)
Chris Hoyt, Hoyt & Company The Walmart Crapshoot. Project Impact does not appear to be the “win” that Walmart expected.  By Chris Hoyt. (pdf) or (text)
Chris Hoyt, Hoyt & Company The Hub Top 12. Expectations intensify as shopper marketing charges into the future. By Chris Hoyt. (pdf) or (text)
Vince Weiner, Active International Digital Campfire. Notes from a retail summit on shoppers and digital media. By Vince Weiner. (pdf) or (text)
Dori Molitor, WomanWise The New Pop Culture. Optimism is the pulse of the next Pepsi generation. By Dori Molitor.  (pdf) or (text)
Katie Ryan, Landor Meet the Millennials. The impact of Millennials as parents is changing the marketplace. By Katie Ryan. (pdf) or (text)
Rita Wheat, G2 The Empowered Shopper. Are you ready to engage consumers along the digital path-to-purchase?  By Dr. Rita Wheat. (pdf) or (text)
William Rosen, Arc Worldwide Mobile Momentum. Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”  By William Rosen. (pdf) or (text)
Catherine Boera, Landor Return on Twitter. The ROI on social media is at retail. By Catherine Boera. (pdf) or (text)
Jason Katz, Catapult Digital Shopper Marketing. Research reveals the digital tools that work best for shoppers.  By Jason Katz. (pdf) or (text)
Paul Thompson, Henry Rak Consulting Partners Shopping Optimized. Putting the shopper at the center of retail assortment decisions.  By Paul Thompson. (pdf) or (text)
Barbara Fabing, Arc Worldwide Packages as People. Creating a full embrace with shoppers starts with packaging. By Barbara Fabing. (pdf) or (text)
Luc Speisser, Landor Sixteen Seconds. Your brand has just sixteen seconds to be seen, understood and wanted. By Luc Speisser. (pdf) or (text)
Randi Moore, Marketing Drive Baby Love. The “we decade” began almost ten years ago for J&J’s BabyCenter. By Dori Molitor. (pdf) or (text)
Randi Moore, Marketing Drive The Retailer’s List. To get on the shopper’s list, retailers must fill both needs and desires. By Randi Moore. (pdf) or (text)
Spencer Hapoienu, Insight Out of Chaos True Loyalty. What comes after the circular?  Retailers pinpoint better ideas. By Spencer Hapoienu. (pdf) or (text)
Chris Hoyt, Hoyt & Company Cracked Rear View. Putting category before brand is like driving in reverse. By Chris Hoyt. (pdf) or (text)
Vinit Doshi, Henry Rak Consulting Partners Map the Gap. Winning at retail requires innovation across bundles of brand benefits.  By Vinit Doshi. (pdf) or (text)
Randi Moore, Marketing Drive Supermarket Savvy. Innovative supermarkets tap into emotional and functional desires.  By Randi Moore. (pdf) or (text)
Beth Ann Kaminkow, TracyLocke Popping for Shoppers. The “pop-up” trend is driving retail innovation. By Beth Ann Kaminkow. (pdf) or (text)
Anne Howe, Mars advertising The Shopper Aperture. Let’s put a new lens on the future of shopper marketing.  By Anne Howe. (pdf) or (text)
Dori Molitor, WomanWise The We Decade. Creating community and higher purpose will elevate our brands in the 2010s. By Dori Molitor. (pdf) or (text)
Paul Kramer, Catapult Smooth Selling. Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer. (pdf) or (text)
Mark Renshaw, Arc Worldwide The Socialized Shopper. New research shows how social media is changing shopping behavior.  By Mark Renshaw. (pdf) or (text)
Jim Doucette, Henry Rak Consulting Partners Think Big! Embrace strategic planning as the great opportunity to build loyalty that it is.  By Jim Doucette. (pdf) or (text)
Al Wittemen, TracyLocke Shopping for Value. Let’s give shoppers more value than they pay for.  By Al Wittemen. (pdf) or (text)
Masha Sajdeh, Nick Jones, Arc Worldwide Precision, Prudence & Passion. A study of multichannel shoppers yields valuable insights. By Masha Sajdeh and Nick Jones. (pdf) or (text)
Richard Guha, Brand Max Equity Real-Time Loyalty. Green Hills Market builds loyalty where the shopper, product and store converge. By Richard Guha. (pdf) or (text)
Dori Molitor, WomanWise Stand By Me. A year ago we were angry.  Now we’d like some tender, loving care. By Dori Molitor. (pdf) or (text)
Scott Osman, Landor Citizenship Branding. Loyalty grows when brand values and strategy align.  By Scott Osman. (pdf) or (text)
Zain Raj, Euro RSCG Discovery Leading with Loyalty. Brand rituals build loyalty and drive growth.  By Zain Raj. (pdf) or (text)
Al Wittemen, TracyLocke Feeling the Media. Making shoppers feel the love means making the media feel their pain. By Al Wittemen. (pdf) or (text)
Chris Hoyt, Hoyt & Co. Screen Gems. The convergence of digitalmedia at retail is re-defining the shopping experience. By Vince Weiner. (pdf) or (text)
Alexander Do, Landor Open Up! Are you up for the challenge of open branding?   By Alex Do. (pdf) or (text)
William Rosen, Arc Worldwide Activating Creativity. Bringing brands to life across channels and disciplines moves people to action. By William Rosen. (pdf) or (text)
Cindy Jolicoeur, Marketing Drive Codeword: Partnership. Television is alive and well for advertisers who innovate and collaborate. By Cindy Jolicoeur. (pdf) or (text)
Dori Molitor, WomanWise Burt’s Buzz. At Burt’s Bees, a culture of caring is both the medium and the message. By Dori Molitor. (pdf) or (text)
Greg Murtagh, Triad Digital Media Shopper-Marketing Online. Walmart sets the standard for engaging consumers online. By Greg Murtagh. (pdf) or (text)
Jim Garrity, Kerry O'Connor, Bellwether Digital Bridges. New research uncovers keys to successful digital-media integration. By Jim Garrity and Kerry O’Connor. (pdf) or (text)
Mack Hoopes, Henkel Consumer Goods The Shopper’s Perspective. Value-seeking behaviors may transcend demographics.  By Mack Hoopes. (pdf) or (text)
Chris Hoyt, Hoyt & Co. Minding the Store. Shopper marketing must not be subordinated to category management.  By Chris Hoyt. (pdf) or (text)
Al Wittemen, Marta LaRock, TracyLocke Brand the Experience. Seven “simple” questions clear the path to innovation and growth.  By Al Wittemen and Marta LaRock. (pdf) or (text)
Mitch Blum, Marketing Drive Long-Live Brands! National brands need to up their game to stay on top.  By Mitch Blum. (pdf) or (text)
Susan Nelson, Mary Zalla, Landor Brand-Image Boffo. A behind-the-scenes look into the making of NetApp’s global brand.   By Britt Dionne. (pdf) or (text)
Eric Greifenberger, Henry Rak Consulting Partners Map the Market. An understanding of consumer behavior frames a brand’s competitive advantage.  By Eric Greifenberger. (pdf) or (text)
Joel Nickelsen, Meridian Consulting Group Branding Sales Culture. Recapturing the value of selling skills is critical to building brand identity. By Joel Nickelsen. (pdf) or (text)
Chris Hoyt, Hoyt & Co. The Hub Top 12. The “best of the best” in shopper marketing get better and better.  By Chris Hoyt. (pdf) or (text)
Ted Taft, Meridian Consulting Group Shopper-Friendly Culture. Growth at retail demands a more holistic view of shopper marketing.  By Ted Taft. (pdf) or (text)
Jason Sorley, Marketing Drive The Three-Percent Club. Brands that empathize rationally and visually get more attention at the shelf.  By Jason Sorley. (pdf) or (text)
Susan Nelson, Mary Zalla, Landor Insight-Out Design. Great design informed by solid research is the shortest distance between a shopper and a brand.  By Susan Newlson and Mary Zalla. (pdf) or (text)
Al Wittemen, Marta LaRock, TracyLocke Brands to Retail. Seven “simple” questions clear the path to innovation and growth. By Al Wittemen and Marta LaRock. (pdf) or (text)
Al Wittemen, TracyLocke Johnny the Bagger. An emotional connection is more important than ever at retail. By Al Wittemen. (pdf) or (text)
Paul Thompson, Henry Rak The Net Brand Effect. A portfolio approach to pricing is critical to brand growth at retail. By Paul Thompson. (pdf) or (text)
Chip Miller, Miller Zell Store Brand Surprise. An in-store test reveals unexpected dynamics between national and retailer brands. By Chip Miller. (pdf) or (text)
Chris Hoyt, Hoyt & Co. Touching the Elephant. Shopper marketing is the elephant in the room that nobody sees quite the same way. By Chris Hoyt. (pdf) or (text)
Zain Raj, Euro RSCG McDonald’s Gets McBetter. For McDonald’s, McActions speak louder than McWords. By Zain Raj and Paula Ausick. (pdf) or (text)
Jane Eastman, Henry Rak Consulting Partners An Innovator’s Blueprint. Innovation effectiveness is the key to growth in challenging times.  By Vince Weiner. (more)
Vince Weiner, Active International Secret Sauce. There’s absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can’t cure.  By Vince Weiner. (more)
Al Wittemen, TracyLocke Solutions Without Walls. Innovation demands tearing down walls between consumers and shoppers.  By Al Wittemen. (more)
Cindy Jolicoeur, Marketing Drive Green Pragmatism. Eco-savvy consumers should be at the center of your brand strategy.  By Cindy Jolicoeur. (more)
Luke Mansfield, Landor Associates Box of Tools. Innovation is a set of philosophies and methods to help solve problems in creative ways.  By Luke Mansfield. (pdf) or (text)
John Wilkins, Miller Zell Retail as Runway. Left-brained brands should take a cue from right-brained retailers.  By John Wilkins. (pdf) or (text)
Tim Scholler, Mars Advertising The Shopper’s Journey. A new study reveals what our struggle for meaning and identity says about the way we shop. By Tim Scholler. (pdf) or (text)
Chris Hoyt, Hoyt & Company T-Minus Ten. A Hub benchmark study says the shopper-marketing rocket ship is ready for liftoff.   By Chris Hoyt. (pdf) or (text)
Jon Kramer, Alliance Marketing A Mighty Wind. Shopper marketing isn’t about the shopper.  It’s about the retailer.  By Jon Kramer. (pdf) or (text)
Chris Maher, Greenlight Shoeless Cobblers. Agencies must reinvent their business models.  By Chris Maher. (pdf) or (text)