THE HUB PRIZE 2013
Kmart has won "best of show" honors in the third annual Hub Prize competition, honoring excellence in the brand experience. The winning entry, and recipient of the rare and coveted Hub Cup, is Ship My Pants, which cleverly solved a problem for Kmart shoppers — out-of-stocks — with a truly meaningful promise: If you can’t find what you’re looking for in their stores, you can order the item online, on-the-spot, and have it shipped, free-of-charge, to your home. Draftfcb Chicago is the agency. A full report on Kmart’s Ship My Pants and all 36 Gold, Silver and Bronze Hub Prize winners may be downloaded by clicking on The Hub Cup below:
The Hub Prize celebrates the many ways in which marketing people make the brand experience come alive for their customers, online in-store, on-the-go and everywhere else. By recognizing outstanding performance across every type of brand experience, The Hub Prize competition promotes innovation, excellence and best practices. Founded in 2004, The Hub Magazine is written for senior-level marketers at the world’s largest companies, and is dedicated to exploring innovation as the ultimate driver of the brand experience.