þÿ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml"><head><title>Comment Summary</title><link media="all" href="css/Export.css" type="text/css" rel="stylesheet" charset="utf-8" /><meta http-equiv="Content-Type" content="text/html; charset=utf-8" /><meta http-equiv="Content-Language" content="en" /></head><body style="margin-left:15px;margin-right:15px;margin-top:15px;"><a href="index.html" class="NormBtn">&lt;&lt; Back to Summary</a><div style="margin-top:15px;"><table class="rsltsmry" cellspacing="1" cellpadding="0" border="0"><thead><tr><th class="hdr" colspan="8">If any, which of the following has IMPROVED your opinion of McDonald's? (pick as many as apply)</th></tr><tr> <th class="hdr dflt"></th> <th class="hdr dflt">Response&nbsp;Date</th> <th class="hdr dflt" style="width:80%;">Other comments:</th> </tr></thead><tbody id="xtrows"><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:40:00 PM</td> <td>consistency has improved the last couple of years too.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:41:00 PM</td> <td>HAPPY MEALS</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:42:00 PM</td> <td>One of the fastest fast-food drive throughs around...</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:43:00 PM</td> <td>only positive is their natural ingredients diversification efforts with Chipotle</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:45:00 PM</td> <td>McDonald's does try to design its exteriors to blend into certain communities, which is nice.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:46:00 PM</td> <td>The local remodeling has improved its cleanliness and its usability. Otherwise little has changed.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:47:00 PM</td> <td>While it is still fast food, the food is reliable, the facility clean and the employees are pleasant. Something I can always count on. Feels safe.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:49:00 PM</td> <td>I like the fact that they are at least trying to offer healthier alternatives such as the happy meals with apples and milk.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:50:00 PM</td> <td>They do have better choices for kids and adults but my children do not want apple slices they want the fries.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:51:00 PM</td> <td>With kids, the healthy options for happy meals is attractive, especially when the kids are more inclined to want apple dippers instead of fries! As the adult that has to eat there with kids, I appreciate having decent salads to choose from.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:52:00 PM</td> <td>Advertising is very hip and interesting</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:53:00 PM</td> <td>the chicken now seems real</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:57:00 PM</td> <td>Not qualified to answer.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:58:00 PM</td> <td>Healthier food options</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:59:00 PM</td> <td>Local McD's near me have wireless access (what is wi-fi? i know the term is out there, but wireless isn't analogous to hi-fi) and extended hours. Lots of renovation too.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:00:00 PM</td> <td>The level of quality is reliable and I am familiar with the manu. Some of the new choices are good as well.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:03:00 PM</td> <td>it's just fine</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:05:00 PM</td> <td>I've always thought their food was bland and they've improved in that area.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:07:00 PM</td> <td>Adding lattes to the menu</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:08:00 PM</td> <td>Robust coffee is OK.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:21:00 PM</td> <td>Didn't know about the WiFi.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:23:00 PM</td> <td>As a parent, I enjoy having the playland for children.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:26:00 PM</td> <td>The improvement in food is based on adding salads and a couple of the small options like the wraps. I don't feel like I'm being encouraged to Super Size any longer.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:34:00 PM</td> <td>Wow, if there is WiFi access, they have taken another step up in my estimation</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:38:00 PM</td> <td>The remembered that their market is "good" food, fast, cheap So salads were a PR move, the real volume was $.99 cent double cheeseburgers.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:40:00 PM</td> <td>I don't go there but from what I see in their advertising, read about their strategies, and hear from other people, the quality and nutritional value of their food has improved dramatically.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:40:00 PM</td> <td>Tore down and rebuilt several new locations in the area. New style is more grown up. Food the same tho.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:44:00 PM</td> <td>salads an fruits</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:45:00 PM</td> <td>Play area</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:58:00 PM</td> <td>My area McD's has really stepped up the image in terms of decor and ambiance. There are flat screen TVs, fireplace, etc. It's actually quite nice to sit and eat there vs. the 'old days'. !®ç !¥Ä !®ç !¥Ä Food options have also improved over the last few years w/ their salads and change to 'real' chicken!</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:06:00 PM</td> <td>it is clean - no matter what restaurant you visit</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:16:00 PM</td> <td>My parents rave about the coffee and I found out it's not as bad as I remember.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:21:00 PM</td> <td>'None of the above' rather than 'absolutely nothing'. !®ç !¥Ä And the word is "Ambience"</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:54:00 PM</td> <td>SALADS!! YOGURT PARFAITS!</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:59:00 PM</td> <td>Advertising, new products</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:14:00 PM</td> <td>Now more than ever, I feel very good about buying a whole meal for less than $5.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:14:00 PM</td> <td>maybe the slogan "I'm loving it" does deserve a point</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:44:00 PM</td> <td>Dollar menu is fantastic deal. Sweet tea and iced coffee are excellent additions to menu.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:47:00 PM</td> <td>The food is getting better, such as the new chicken offerings, but the new coffee and McCafe offerings have really impressed me.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:51:00 PM</td> <td>Cleanliness!!</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:58:00 PM</td> <td>Updated design and furnishings, and better cleanliness, has really improved compared to those from a few years ago. Used to prefer drive thru only but am now willing to eat in, especially if new and clean.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 11:44:00 PM</td> <td>$1 value selection can be pretty good</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 1:15:00 AM</td> <td>wifi not available everywhere.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 9:59:00 AM</td> <td>Regarding Food: clear improvement in terms of variety, but no change in terms of quality (rather high) or taste (rather poor)</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 12:43:00 PM</td> <td>Corporate behaviour - sourcing, not being so legally trigger happy, recognising their responsibilities to society</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 1:39:00 PM</td> <td>they should be doing a better job with healthy food offers than just chicken wraps and salads.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 1:58:00 PM</td> <td>The inside of the McDonalds these days is amazing, its super nice, not like when I was growing up at all. They have flatscreen TV's, cloth seating, they spent some serious cash on an interior designer. !®ç !¥Ä !®ç !¥Ä Gotta love the dollar menu.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 3:14:00 PM</td> <td>they are everywhere.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 4:17:00 PM</td> <td>SErve unhealthy food at low prices to poor people and contribute to obesity in this country among those with the lowest rates of health insurance.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 4:37:00 PM</td> <td>When they added salads and yogurt parfait, the menu became acceptable to me</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 5:39:00 PM</td> <td>Their restrooms are always clean and handy for roadside convenience.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 6:00:00 PM</td> <td>Addition of "healthier" options</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 9:01:00 PM</td> <td>The coffee and the cleanliness</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/17/2009 3:33:00 PM</td> <td>McCafe rocks</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/18/2009 11:30:00 PM</td> <td>Specifically the special salads Southwestern, which I believe they discontinued, with Newman's Own dressing</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/20/2009 2:00:00 PM</td> <td>They seem to be putting more effort into staying relevant and finding ways to offer value in a variety of items.</td> </tr></tbody></table></div></body></html>