þÿ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml"><head><title>Comment Summary</title><link media="all" href="css/Export.css" type="text/css" rel="stylesheet" charset="utf-8" /><meta http-equiv="Content-Type" content="text/html; charset=utf-8" /><meta http-equiv="Content-Language" content="en" /></head><body style="margin-left:15px;margin-right:15px;margin-top:15px;"><a href="index.html" class="NormBtn">&lt;&lt; Back to Summary</a><div style="margin-top:15px;"><table class="rsltsmry" cellspacing="1" cellpadding="0" border="0"><thead><tr><th class="hdr" colspan="8">How would you rate the effectiveness of McDonald's advertising strategy (i'm lovin' it)?</th></tr><tr> <th class="hdr dflt"></th> <th class="hdr dflt">Response&nbsp;Date</th> <th class="hdr dflt" style="width:80%;">Other comments:</th> </tr></thead><tbody id="xtrows"><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:40:00 PM</td> <td>It tells me they're not really interested in me as a consumer; I'm not young or "urban" enough.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:42:00 PM</td> <td>Effectiveness overall or effectiveness on me?</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:42:00 PM</td> <td>don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:42:00 PM</td> <td>loving what?</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:44:00 PM</td> <td>Never understood what I'm supposed to love?</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:46:00 PM</td> <td>It is little differen than it always has been.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:50:00 PM</td> <td>If it's driving sales then I guess it's working</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:51:00 PM</td> <td>Very audience specific.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:52:00 PM</td> <td>Really can't remember it, but I don't think I am their market.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:59:00 PM</td> <td>I've admired the recognition of the problem and the steps to turn it around.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:05:00 PM</td> <td>It's OK I guess but personally, I don't need someone to tell me "i'm lovin' it".</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:09:00 PM</td> <td>Kid may be "lovin' it" -- but adults? To adults its low cost and fast.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:15:00 PM</td> <td>such a lame strategy</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:27:00 PM</td> <td>I never understood this whole " I'm loving it" theme...It says nothing about the brand. At any rate didn't do it for me: I was an anti-McDonalds, I still am.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:27:00 PM</td> <td>Hasn't worked on me.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:36:00 PM</td> <td>don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:38:00 PM</td> <td>It is OK. I wouldn't over-think it, just make people aware you have good tasting value food</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:16:00 PM</td> <td>I don't get it.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:21:00 PM</td> <td>Local UK-specific material is excellent.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:40:00 PM</td> <td>It doesn't connect with me at all.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:59:00 PM</td> <td>obviously other's are lovin' it too since it is only 1 of 2 companies that gained value</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:14:00 PM</td> <td>They change with the times - different celebs, different themes, it works.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 11:11:00 PM</td> <td>As an ad copywriter, I don't offer opinions on other !®ç !¥Ä writer's campaigns because I'm pretty numb to them.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 11:31:00 PM</td> <td>I know the tune, but I'm not one of those who loves it.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 12:48:00 AM</td> <td>Reminds me of past efforts.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 1:15:00 AM</td> <td>Is advertising still relative?</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 1:49:00 AM</td> <td>Doesn't work for me...but it looks like it might for others.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 4:30:00 AM</td> <td>Advertising has to be backed up by a superior product to be superior---otherwise it is morally bankrupt and a parasite on the health of a culture and a people.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 1:39:00 PM</td> <td>But as a result the world is getting fatter</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 2:12:00 PM</td> <td>I never liked this tag line, but apparently, I'm in the minority.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 3:59:00 PM</td> <td>Not targeted at me</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 6:00:00 PM</td> <td>Targeting younger, more urban demo; needed to attract new customers, as current base probably goes for convenience/habit.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 6:31:00 PM</td> <td>Personally, I think it is lame, but apparently it works.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 8:34:00 PM</td> <td>Don't really care as I tune out ads, but I DON'T appreciate the tone they set for the "fancy" coffee drinkers. No need to offend anyone when you are making good improvements and no more need to pit groups of people against each other. So old news, lets come together a little better. I'm offended quite a bit by that. Enough so that I would not order coffee and will even consider going to McD's even less than I do now!</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 9:19:00 PM</td> <td>but getting tired of it.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/17/2009 3:33:00 PM</td> <td>National work could be better and maybe they should use the Local guys to do some of it</td> </tr></tbody></table></div></body></html>