þÿ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml"><head><title>Comment Summary</title><link media="all" href="css/Export.css" type="text/css" rel="stylesheet" charset="utf-8" /><meta http-equiv="Content-Type" content="text/html; charset=utf-8" /><meta http-equiv="Content-Language" content="en" /></head><body style="margin-left:15px;margin-right:15px;margin-top:15px;"><a href="index.html" class="NormBtn">&lt;&lt; Back to Summary</a><div style="margin-top:15px;"><table class="rsltsmry" cellspacing="1" cellpadding="0" border="0"><thead><tr><th class="hdr" colspan="8">How would you rate the effectiveness of McDonald's use of "new" media (social networks, widgets, cellphones, digital signage, etc.)?</th></tr><tr> <th class="hdr dflt"></th> <th class="hdr dflt">Response&nbsp;Date</th> <th class="hdr dflt" style="width:80%;">Other comments:</th> </tr></thead><tbody id="xtrows"><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:40:00 PM</td> <td>I haven't encountered any of their social media efforts.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:40:00 PM</td> <td>never reaches me</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:40:00 PM</td> <td>I have not encountered any McDonald's use of "new" media.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:41:00 PM</td> <td>don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:41:00 PM</td> <td>hard to judge, I haven't seen any of this</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:42:00 PM</td> <td>Effectiveness overall or effectiveness on me? Either way, I have no idea how much McD is using "new" media.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:42:00 PM</td> <td>don't know... don't see them much</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:42:00 PM</td> <td>who cares.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:43:00 PM</td> <td>dont know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:43:00 PM</td> <td>haven't seen it... and I'm pretty active in the space</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:44:00 PM</td> <td>I haven't seen it and I'm a "new" media girl.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:44:00 PM</td> <td>They are "defensive" (we need o have it because everyone else does) rather than innovative.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:45:00 PM</td> <td>I was not aware they were doing anything in this area!</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:47:00 PM</td> <td>Don't actually know and would not be happy to get ads pushed to me</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:47:00 PM</td> <td>Not sure.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:49:00 PM</td> <td>Not exposed to it...</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:50:00 PM</td> <td>They are trying</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:51:00 PM</td> <td>Not aware of it other than this survey and Mr. Manner's commentary, which are de facto endorsements.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:52:00 PM</td> <td>Can't say</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:57:00 PM</td> <td>Don't know.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 7:58:00 PM</td> <td>Haven't noticed</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:00:00 PM</td> <td>I have not experienced any of these.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:01:00 PM</td> <td>don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:02:00 PM</td> <td>It's probably attracting the new generation of fast food lovers.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:05:00 PM</td> <td>Don't see a big effect but then again, new media is overrated (as is old media).</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:08:00 PM</td> <td>Continue to look at offering "healthy" options. Size is important - less is more (get to healthy portion sizes as an option for those who don't want to size up).</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:08:00 PM</td> <td>n/a</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:26:00 PM</td> <td>I hear my daughter talking about different things about McDonalds. I don't really tap into anything they have in the "new" media space.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:27:00 PM</td> <td>not sure I know enough on the subject to judge; haven't noticed any "new media" promos of theirs.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:34:00 PM</td> <td>Can't comment - I don't see enough of it to know.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:36:00 PM</td> <td>Don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:38:00 PM</td> <td>I don;t know, nor much care. ANd how can I answer this question absent any metrics. Puleeeeeease......</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:38:00 PM</td> <td>new media is still a "waste of time and resources" for McDonald's. But, they must keep abreast of new developments to be able to move when the times change.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 8:58:00 PM</td> <td>I'm not a huge user of these media outlets, so can't really comment.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:15:00 PM</td> <td>Don't know anything about it.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:16:00 PM</td> <td>I am digitally active and have seen nothing...maybe I am not in the demographic.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:35:00 PM</td> <td>Haven't really noticed anything.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:37:00 PM</td> <td>don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:54:00 PM</td> <td>I am ticking Poor because I have not noticed it, but to be honest I am glad they have not used it. Not sure how comfortable I would be with them using Social Media. It would have to be providing a service, not as publicity.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 9:59:00 PM</td> <td>haven't seen a lot, wish they did more</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:14:00 PM</td> <td>I haven't really noticed.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:44:00 PM</td> <td>Not familiar with it.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:47:00 PM</td> <td>Great idea and it shows McDonald's attempt to come across as more progressive. However, it probably doesn't appeal much to their current market. It's marketing to where they want to be, not where they are.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 10:58:00 PM</td> <td>Don't really see it that much. Maybe I'm not the target?</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 11:11:00 PM</td> <td>Don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 11:31:00 PM</td> <td>I didn't know they were using new media.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/15/2009 11:42:00 PM</td> <td>N/A I am not sure I've been aware of it.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 12:48:00 AM</td> <td>I don't want a relationship with McDonalds.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 1:15:00 AM</td> <td>They are trying.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 1:49:00 AM</td> <td>Haven't seen any new media from McDs</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 4:30:00 AM</td> <td>People without standards are easily influenced by the "new."</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 2:12:00 PM</td> <td>What are they doing? I must not be in the target market for it.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 3:16:00 PM</td> <td>I am probably not in target so dont see much</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 3:44:00 PM</td> <td>Actually haven't seen it</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 3:59:00 PM</td> <td>Haven't seen any of them</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 4:17:00 PM</td> <td>Burger King has done better with its Whopper ads and widgets</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 4:37:00 PM</td> <td>I don't really know, but you didn't have a "don't know" response</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 5:39:00 PM</td> <td>Have no experience with this new media.</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 6:00:00 PM</td> <td>Not aware of their strategies in these media</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 7:59:00 PM</td> <td>don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 8:34:00 PM</td> <td>dont really care</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 8:45:00 PM</td> <td>don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/16/2009 9:01:00 PM</td> <td>Don't know</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/19/2009 5:25:00 AM</td> <td>text blasst to MVP or most frequent buyers for discount meals or B1G1 free items would be very "insider" &amp;amp; great strategy to attract the new teen drivers, who make the choice of what to eat....</td> </tr><tr class=""> <td></td> <td style="white-space:nowrap;">1/20/2009 7:04:00 PM</td> <td>I'm not very aware of the "new" media efforts - have not seen a lot come across my screen.</td> </tr></tbody></table></div></body></html>