Mom & Pop Shops
1. Is your favorite coffee retailer:
  answered question 299
 
skipped question
1
  Response
Percent
Response
Count
National
36.8% 110
Regional
10.0% 30
Local
27.1% 81
Mom & Pop
11.4% 34
Online
2.3% 7
No Favorite
17.1% 51
Other
1.7% 5
viewWhich one (by name) and why? 228
2. Is your favorite supermarket:
  answered question 297
 
skipped question
3
  Response
Percent
Response
Count
National
28.6% 85
Regional
45.1% 134
Local
26.3% 78
Mom & Pop
4.7% 14
Online
0.3% 1
No Favorite
2.7% 8
Other
1.0% 3
viewWhich one (by name) and why? 273
3. Is your favorite pharmacy:
  answered question 296
 
skipped question
4
  Response
Percent
Response
Count
National
49.7% 147
Regional
11.1% 33
Local
8.8% 26
Mom & Pop
6.4% 19
Online
3.0% 9
No Favorite
21.6% 64
Other
1.7% 5
viewWhich one (by name) and why? 229
4. Is your favorite hardware/home-improvement store:
  answered question 298
 
skipped question
2
  Response
Percent
Response
Count
National
40.9% 122
Regional
8.7% 26
Local
20.5% 61
Mom & Pop
12.1% 36
Online
0.3% 1
No Favorite
21.1% 63
Other
1.3% 4
viewWhich one (by name) and why? 220
5. Is your favorite consumer-electronics store:
  answered question 294
 
skipped question
6
  Response
Percent
Response
Count
National
43.9% 129
Regional
3.4% 10
Local
7.1% 21
Mom & Pop
1.4% 4
Online
12.6% 37
No Favorite
34.4% 101
Other
1.0% 3
viewWhich one (by name) and why? 178
6. Is your favorite office-supply store:
  answered question 295
 
skipped question
5
  Response
Percent
Response
Count
National
56.6% 167
Regional
0.7% 2
Local
4.1% 12
Mom & Pop
1.4% 4
Online
4.1% 12
No Favorite
35.9% 106
Other
1.7% 5
viewWhich one (by name) and why? 178
7. Is your favorite fast-food restaurant:
  answered question 297
 
skipped question
3
  Response
Percent
Response
Count
National
30.3% 90
Regional
15.8% 47
Local
14.5% 43
Mom & Pop
9.1% 27
Online
0.3% 1
No Favorite
32.3% 96
Other
1.7% 5
viewWhich one (by name) and why? 197
8. Is your favorite clothes store:
  answered question 294
 
skipped question
6
  Response
Percent
Response
Count
National
45.2% 133
Regional
7.5% 22
Local
12.9% 38
Mom & Pop
6.1% 18
Online
9.9% 29
No Favorite
25.9% 76
Other
2.7% 8
viewWhich one (by name) and why? 195
9. Is your favorite sporting-goods store:
  answered question 292
 
skipped question
8
  Response
Percent
Response
Count
National
25.3% 74
Regional
9.9% 29
Local
9.6% 28
Mom & Pop
4.1% 12
Online
4.8% 14
No Favorite
49.3% 144
Other
1.0% 3
viewWhich one (by name) and why? 139
10. Is your favorite department store:
  answered question 291
 
skipped question
9
  Response
Percent
Response
Count
National
41.9% 122
Regional
8.2% 24
Local
1.7% 5
Mom & Pop   0.0% 0
Online
2.4% 7
No Favorite
46.7% 136
Other
1.4% 4
viewWhich one (by name) and why? 162
11. Is your favorite book store:
  answered question 298
 
skipped question
2
  Response
Percent
Response
Count
National
37.9% 113
Regional
3.4% 10
Local
18.8% 56
Mom & Pop
10.4% 31
Online
26.2% 78
No Favorite
12.1% 36
Other
3.0% 9
viewWhich one (by name) and why? 238
12. Is your favorite convenience store:
  answered question 293
 
skipped question
7
  Response
Percent
Response
Count
National
12.3% 36
Regional
11.3% 33
Local
13.3% 39
Mom & Pop
10.6% 31
Online   0.0% 0
No Favorite
53.6% 157
Other
1.0% 3
viewWhich one (by name) and why? 115
13. Is your favorite general merchandise store:
  answered question 288
 
skipped question
12
  Response
Percent
Response
Count
National
31.6% 91
Regional
1.4% 4
Local
3.1% 9
Mom & Pop
1.0% 3
Online
1.7% 5
No Favorite
60.1% 173
Other
2.8% 8
viewWhich one (by name) and why? 104
14. If you had to pick just one, which retailer understands your wants and needs best and why?
  answered question 256
 
skipped question
44
  Response
Count
view 256
15. Type of company:
  answered question 285
 
skipped question
15
  Response
Percent
Response
Count
Agency
18.9% 54
Manufacturer
14.7% 42
Service Industry
7.7% 22
Consulting Firm
19.6% 56
Marketing Services
12.3% 35
Media
4.6% 13
Academia
3.9% 11
Not-For-Profit
2.1% 6
Retail
9.1% 26
viewOther (please specify)
7.0% 20
16. If Manufacturer or Service industry, which Industry:
  answered question 124
 
skipped question
176
  Response
Percent
Response
Count
Apparel
4.0% 5
Automotive
2.4% 3
Computer/Software
4.0% 5
Consumer Electronics
1.6% 2
Financial Services
6.5% 8
Healthcare/Pharmaceutical
7.3% 9
Media/Entertainment
5.6% 7
Packaged Goods
21.0% 26
Restaurant
1.6% 2
Retail
12.9% 16
Telecomm
1.6% 2
Travel & Leisure   0.0% 0
viewOther (please specify)
31.5% 39
17. Size of Company:
  answered question 268
 
skipped question
32
  Response
Percent
Response
Count
Less Than $500MM
71.3% 191
$501MM - $999MM
9.7% 26
$1B - $2B
4.5% 12
$2B-$5B
3.4% 9
$5B- $10B
3.7% 10
$10B+
7.5% 20
18. Number of years in marketing:
  answered question 273
 
skipped question
27
  Response
Percent
Response
Count
More than 15
63.7% 174
Ten to 15
15.0% 41
Five to 10
10.3% 28
Fewer than 5
11.0% 30

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