Mom & Pop Shops
| 1. Is your favorite coffee retailer: | |||
|---|---|---|---|
| answered question | 299 | ||
|
|
skipped question |
1
|
|
| Response Percent |
Response Count |
||
| National |
 |
36.8% | 110 |
| Regional |
|
10.0% | 30 |
| Local |
|
27.1% | 81 |
| Mom & Pop |
|
11.4% | 34 |
| Online |
|
2.3% | 7 |
| No Favorite |
|
17.1% | 51 |
| Other |
|
1.7% | 5 |
| viewWhich one (by name) and why? |
228 | ||
| 2. Is your favorite supermarket: | |||
|---|---|---|---|
| answered question | 297 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| National |
|
28.6% | 85 |
| Regional |
|
45.1% | 134 |
| Local |
|
26.3% | 78 |
| Mom & Pop |
|
4.7% | 14 |
| Online |
|
0.3% | 1 |
| No Favorite |
|
2.7% | 8 |
| Other |
|
1.0% | 3 |
| viewWhich one (by name) and why? |
273 | ||
| 3. Is your favorite pharmacy: | |||
|---|---|---|---|
| answered question | 296 | ||
|
|
skipped question |
4
|
|
| Response Percent |
Response Count |
||
| National |
|
49.7% | 147 |
| Regional |
|
11.1% | 33 |
| Local |
|
8.8% | 26 |
| Mom & Pop |
|
6.4% | 19 |
| Online |
|
3.0% | 9 |
| No Favorite |
|
21.6% | 64 |
| Other |
|
1.7% | 5 |
| viewWhich one (by name) and why? |
229 | ||
| 4. Is your favorite hardware/home-improvement store: | |||
|---|---|---|---|
| answered question | 298 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| National |
|
40.9% | 122 |
| Regional |
|
8.7% | 26 |
| Local |
|
20.5% | 61 |
| Mom & Pop |
|
12.1% | 36 |
| Online |
|
0.3% | 1 |
| No Favorite |
|
21.1% | 63 |
| Other |
|
1.3% | 4 |
| viewWhich one (by name) and why? |
220 | ||
| 5. Is your favorite consumer-electronics store: | |||
|---|---|---|---|
| answered question | 294 | ||
|
|
skipped question |
6
|
|
| Response Percent |
Response Count |
||
| National |
|
43.9% | 129 |
| Regional |
|
3.4% | 10 |
| Local |
|
7.1% | 21 |
| Mom & Pop |
|
1.4% | 4 |
| Online |
|
12.6% | 37 |
| No Favorite |
|
34.4% | 101 |
| Other |
|
1.0% | 3 |
| viewWhich one (by name) and why? |
178 | ||
| 6. Is your favorite office-supply store: | |||
|---|---|---|---|
| answered question | 295 | ||
|
|
skipped question |
5
|
|
| Response Percent |
Response Count |
||
| National |
|
56.6% | 167 |
| Regional |
|
0.7% | 2 |
| Local |
|
4.1% | 12 |
| Mom & Pop |
|
1.4% | 4 |
| Online |
|
4.1% | 12 |
| No Favorite |
|
35.9% | 106 |
| Other |
|
1.7% | 5 |
| viewWhich one (by name) and why? |
178 | ||
| 7. Is your favorite fast-food restaurant: | |||
|---|---|---|---|
| answered question | 297 | ||
|
|
skipped question |
3
|
|
| Response Percent |
Response Count |
||
| National |
|
30.3% | 90 |
| Regional |
|
15.8% | 47 |
| Local |
|
14.5% | 43 |
| Mom & Pop |
|
9.1% | 27 |
| Online |
|
0.3% | 1 |
| No Favorite |
|
32.3% | 96 |
| Other |
|
1.7% | 5 |
| viewWhich one (by name) and why? |
197 | ||
| 8. Is your favorite clothes store: | |||
|---|---|---|---|
| answered question | 294 | ||
|
|
skipped question |
6
|
|
| Response Percent |
Response Count |
||
| National |
|
45.2% | 133 |
| Regional |
|
7.5% | 22 |
| Local |
|
12.9% | 38 |
| Mom & Pop |
|
6.1% | 18 |
| Online |
|
9.9% | 29 |
| No Favorite |
|
25.9% | 76 |
| Other |
|
2.7% | 8 |
| viewWhich one (by name) and why? |
195 | ||
| 9. Is your favorite sporting-goods store: | |||
|---|---|---|---|
| answered question | 292 | ||
|
|
skipped question |
8
|
|
| Response Percent |
Response Count |
||
| National |
|
25.3% | 74 |
| Regional |
|
9.9% | 29 |
| Local |
|
9.6% | 28 |
| Mom & Pop |
|
4.1% | 12 |
| Online |
|
4.8% | 14 |
| No Favorite |
|
49.3% | 144 |
| Other |
|
1.0% | 3 |
| viewWhich one (by name) and why? |
139 | ||
| 10. Is your favorite department store: | |||
|---|---|---|---|
| answered question | 291 | ||
|
|
skipped question |
9
|
|
| Response Percent |
Response Count |
||
| National |
|
41.9% | 122 |
| Regional |
|
8.2% | 24 |
| Local |
|
1.7% | 5 |
| Mom & Pop | 0.0% | 0 | |
| Online |
|
2.4% | 7 |
| No Favorite |
|
46.7% | 136 |
| Other |
|
1.4% | 4 |
| viewWhich one (by name) and why? |
162 | ||
| 11. Is your favorite book store: | |||
|---|---|---|---|
| answered question | 298 | ||
|
|
skipped question |
2
|
|
| Response Percent |
Response Count |
||
| National |
|
37.9% | 113 |
| Regional |
|
3.4% | 10 |
| Local |
|
18.8% | 56 |
| Mom & Pop |
|
10.4% | 31 |
| Online |
|
26.2% | 78 |
| No Favorite |
|
12.1% | 36 |
| Other |
|
3.0% | 9 |
| viewWhich one (by name) and why? |
238 | ||
| 12. Is your favorite convenience store: | |||
|---|---|---|---|
| answered question | 293 | ||
|
|
skipped question |
7
|
|
| Response Percent |
Response Count |
||
| National |
|
12.3% | 36 |
| Regional |
|
11.3% | 33 |
| Local |
|
13.3% | 39 |
| Mom & Pop |
|
10.6% | 31 |
| Online | 0.0% | 0 | |
| No Favorite |
|
53.6% | 157 |
| Other |
|
1.0% | 3 |
| viewWhich one (by name) and why? |
115 | ||
| 13. Is your favorite general merchandise store: | |||
|---|---|---|---|
| answered question | 288 | ||
|
|
skipped question |
12
|
|
| Response Percent |
Response Count |
||
| National |
|
31.6% | 91 |
| Regional |
|
1.4% | 4 |
| Local |
|
3.1% | 9 |
| Mom & Pop |
|
1.0% | 3 |
| Online |
|
1.7% | 5 |
| No Favorite |
|
60.1% | 173 |
| Other |
|
2.8% | 8 |
| viewWhich one (by name) and why? |
104 | ||
| 14. If you had to pick just one, which retailer understands your wants and needs best and why? | ||
|---|---|---|
| answered question | 256 | |
|
|
skipped question |
44
|
| Response Count |
||
| view |
256 | |
| 15. Type of company: | |||
|---|---|---|---|
| answered question | 285 | ||
|
|
skipped question |
15
|
|
| Response Percent |
Response Count |
||
| Agency |
|
18.9% | 54 |
| Manufacturer |
|
14.7% | 42 |
| Service Industry |
|
7.7% | 22 |
| Consulting Firm |
|
19.6% | 56 |
| Marketing Services |
|
12.3% | 35 |
| Media |
|
4.6% | 13 |
| Academia |
|
3.9% | 11 |
| Not-For-Profit |
|
2.1% | 6 |
| Retail |
|
9.1% | 26 |
| viewOther (please specify) |
|
7.0% | 20 |
| 16. If Manufacturer or Service industry, which Industry: | |||
|---|---|---|---|
| answered question | 124 | ||
|
|
skipped question |
176
|
|
| Response Percent |
Response Count |
||
| Apparel |
|
4.0% | 5 |
| Automotive |
|
2.4% | 3 |
| Computer/Software |
|
4.0% | 5 |
| Consumer Electronics |
|
1.6% | 2 |
| Financial Services |
|
6.5% | 8 |
| Healthcare/Pharmaceutical |
|
7.3% | 9 |
| Media/Entertainment |
|
5.6% | 7 |
| Packaged Goods |
|
21.0% | 26 |
| Restaurant |
|
1.6% | 2 |
| Retail |
|
12.9% | 16 |
| Telecomm |
|
1.6% | 2 |
| Travel & Leisure | 0.0% | 0 | |
| viewOther (please specify) |
|
31.5% | 39 |
| 17. Size of Company: | |||
|---|---|---|---|
| answered question | 268 | ||
|
|
skipped question |
32
|
|
| Response Percent |
Response Count |
||
| Less Than $500MM |
|
71.3% | 191 |
| $501MM - $999MM |
|
9.7% | 26 |
| $1B - $2B |
|
4.5% | 12 |
| $2B-$5B |
|
3.4% | 9 |
| $5B- $10B |
|
3.7% | 10 |
| $10B+ |
|
7.5% | 20 |
| 18. Number of years in marketing: | |||
|---|---|---|---|
| answered question | 273 | ||
|
|
skipped question |
27
|
|
| Response Percent |
Response Count |
||
| More than 15 |
|
63.7% | 174 |
| Ten to 15 |
|
15.0% | 41 |
| Five to 10 |
|
10.3% | 28 |
| Fewer than 5 |
|
11.0% | 30 |