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With how many of your retailers does your company or client collaborate during the planning stages of working out a segment-specific marketing, promotion and/or in-store merchandising and detailing plan?
# Response DateComments:
1. ਀ഊ 12/5/2008 1:20:00 PMWe have worked with up to 17 retailers on the same program with 4 different participating brands.
2. ਀ഊ 12/8/2008 8:18:00 PMconfidential
3. ਀ഊ 12/8/2008 8:50:00 PMDepends.
4. ਀ഊ 12/8/2008 8:58:00 PMAt the packaged foods manufacturer we consult with
5. ਀ഊ 12/8/2008 9:35:00 PMDepends on how large the client is but most focus on 4/5 and up.
6. ਀ഊ 12/9/2008 2:19:00 AMThey have 6 principal tier 1 accounts...they segment plan with NONE. Often, the default is to what the retailer tells them to do or what sales tells them that the retailer wants them to do...typical path of leasst resistance stuff.
7. ਀ഊ 12/9/2008 7:13:00 AMWe are a retail company.
8. ਀ഊ 12/9/2008 11:22:00 AMTends to be done for big accounts where shopper info is available, i.e. Kroger - DunnHumby.
9. ਀ഊ 12/10/2008 2:33:00 AMNone at the moment.
10. ਀ഊ 12/12/2008 12:25:00 AMn/a - represent the retailer no manufacturer.
11. ਀ഊ 12/12/2008 11:07:00 PMAt least, the attempt to collaborate w/client is there..
12. ਀ഊ 12/17/2008 8:59:00 PMthe level of coordination varies widely by retailer ...due to each retailer's varying ability to activate the shopper marketing insights