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What approach did your company or client use to establish and solidify relationships with your key retailers’ marketing departments?
# Response Date Other (please specify)
1. ਀ഊ 12/4/2008 7:56:00 PM Use Retail shopper spending data captured by loyalty cards to identify and target opportunities for numerous CPG marketers
2. ਀ഊ 12/4/2008 8:33:00 PM we've switched back &amp; forth; used to have great access to retailers w/ objective research and collaborative planning - now we're starting more across FDM and try to redesign to a specific retailer.
3. ਀ഊ 12/4/2008 8:51:00 PM #2 &amp; 3
4. ਀ഊ 12/4/2008 9:04:00 PM all of the above, except for the last one.
5. ਀ഊ 12/8/2008 7:37:00 PM Utilize retailers shopper purchase data to reveal individual shopper spending gaps, spending declines and unrealized spending potential and the tactics to gain sales from those opportunities.
6. ਀ഊ 12/8/2008 7:49:00 PM We do it all.
7. ਀ഊ 12/8/2008 7:51:00 PM Did customer-specific research against the subject retailer's business issues
8. ਀ഊ 12/8/2008 7:53:00 PM The power at retailers does not reside in the marketing department
9. ਀ഊ 12/8/2008 8:18:00 PM we are not involved in retail business
10. ਀ഊ 12/8/2008 8:25:00 PM There is a combination of the first four. It's an opportunistic approach that is grounded in insights. Get the meeting, show how shopper/retailer/brand insights were used to develop story if it's a specific topic, and also take the opportunity to dicuss what's happening/how we can help.
11. ਀ഊ 12/8/2008 8:26:00 PM I am a retailer.
12. ਀ഊ 12/8/2008 9:08:00 PM It's a combination of the above based on the total relationship with the trade partners.
13. ਀ഊ 12/8/2008 9:19:00 PM It depends on the size of the client. A manufacturer that is seen as a category captain usually has open-ended discussions with the intent to create joint business plans. Smaller manufacturers tend to rely on the sales department's communication with the buyer.
14. ਀ഊ 12/8/2008 10:37:00 PM Trying a little bit of everything
15. ਀ഊ 12/9/2008 10:04:00 AM It depends on whether in is an international or a local company
16. ਀ഊ 12/9/2008 2:42:00 PM Gathered retailer issues and opportunities. Developed a category platform as the foundation for the category. Conducted customer specific research where needed.