<< Back to Summary
For how many retailers does your company (or client) do research on understanding their <i>specific</i> shoppers? ਀ഊ
# Response Date Comments:
1. ਀ഊ 12/4/2008 7:54:00 PM none
2. ਀ഊ 12/4/2008 8:33:00 PM handled mostly by our customer teams analytic resources - big disconnect with deeper category work.
3. ਀ഊ 12/5/2008 1:20:00 PM research is always necessary
4. ਀ഊ 12/6/2008 6:59:00 PM none
5. ਀ഊ 12/8/2008 7:58:00 PM None. It's all brand-specific research coupled with syndicated data for specific retailers.
6. ਀ഊ 12/8/2008 8:08:00 PM None
7. ਀ഊ 12/8/2008 8:18:00 PM we are not involved in retail business
8. ਀ഊ 12/8/2008 8:50:00 PM Depends
9. ਀ഊ 12/8/2008 8:58:00 PM At the packaged foods manufacturer we consult with
10. ਀ഊ 12/9/2008 2:19:00 AM NONE...they intend to do it across various geographies, but NOTHING has happened yet (except mis-defining the issues and training large amounts of their staff based on these false premises)...not a single SM program in 2 years...none with segmentations in mind. It's a mind-numbing game of over-preparation in terms of time and under-preparation in terms of the aggregation and application of resources. Really bad. But of course they think they're wonderful at this despite no real world evidence of the practice.
11. ਀ഊ 12/9/2008 9:11:00 AM On every client we do research, because of the different segments in which they operate. For instance, food had a different approach then fashion.
12. ਀ഊ 12/9/2008 9:32:00 AM none, just general shopper research
13. ਀ഊ 12/9/2008 11:36:00 AM None
14. ਀ഊ 12/9/2008 11:39:00 AM None
15. ਀ഊ 12/9/2008 7:27:00 PM For all our clients, we will access available secondary data that will help us understand retailer shopper segments. We do specific primary research for around 5 of these clients.
16. ਀ഊ 12/10/2008 2:33:00 AM Working with dunnhumby and Optura shopper loyalty data.
17. ਀ഊ 12/12/2008 12:25:00 AM on retail side, so reflects # of vendors
18. ਀ഊ 12/12/2008 11:07:00 PM Probably the answer is none.