| 1. ഊ |
12/8/2008 8:18:00 PM |
we are not involved in retail business |
| 2. ഊ |
12/8/2008 8:58:00 PM |
At the packaged foods manufacturer we consult with |
| 3. ഊ |
12/8/2008 9:08:00 PM |
Depends on the department. Some brands yes, others is ad hoc. |
| 4. ഊ |
12/8/2008 9:19:00 PM |
One of Blue Chip's key points of difference is based on our UBS process. |
| 5. ഊ |
12/8/2008 10:10:00 PM |
unclear |
| 6. ഊ |
12/9/2008 2:19:00 AM |
NO...the IMC and SM groups are clashing over control. IMC has $$$, SM doesn't. 'Nuff said. Either way, they don't have the staff or the research in place to beat their competitors. After all the self-congratulation and nit-picking is over...they are trying...and that's commendable. IMC should control this, in this particular case. |
| 7. ഊ |
12/9/2008 4:37:00 AM |
there is a process identified which is not always adhered to by the client |
| 8. ഊ |
12/9/2008 4:41:00 AM |
Too rigid - forces tactical commitments rather than more strategic initiatives |
| 9. ഊ |
12/9/2008 11:22:00 AM |
Cannondale Associates is now helping folks utilize FSP data. |
| 10. ഊ |
12/9/2008 3:15:00 PM |
Ad-hoc budgeting means ad-hoc execution, unfortunately. |
| 11. ഊ |
12/9/2008 6:01:00 PM |
clients want a process but also want it specific to them so one size does not fit all. makes it hard to believe we will roll out and stick to one thing. |
| 12. ഊ |
12/9/2008 7:27:00 PM |
Although this process is continually evolving |