| 1. ഊ |
12/4/2008 7:56:00 PM |
targeted marketing and shopper behavior based marketing automation |
| 2. ഊ |
12/4/2008 8:46:00 PM |
Category reinvention a big part of the shopper marketing discipline. |
| 3. ഊ |
12/8/2008 7:49:00 PM |
category project |
| 4. ഊ |
12/8/2008 8:08:00 PM |
Improving conversion rates while maintaining average order size |
| 5. ഊ |
12/8/2008 8:18:00 PM |
we are not involved in retail business |
| 6. ഊ |
12/8/2008 8:58:00 PM |
At the packaged foods manufacturer we consult with |
| 7. ഊ |
12/8/2008 9:19:00 PM |
Although no one client has done everything, we have covered every aspect of SM with our various clients. |
| 8. ഊ |
12/9/2008 2:19:00 AM |
Some light account-specific marketing work (display ready cases for WMT, per WMT dictate). The promo stuff they do is underwhelming, the ad stuff is national scope stuff, the brands don't understand SM, neither do the sales guys and the SM group is unfunded. |
| 9. ഊ |
12/9/2008 7:13:00 AM |
Regular shopper surveys, together with analysis of buying habits (time related, cross salles, ...). |
| 10. ഊ |
12/9/2008 8:49:00 AM |
POS Material programs |
| 11. ഊ |
12/9/2008 9:32:00 AM |
none |
| 12. ഊ |
12/9/2008 1:37:00 PM |
Just shopper research |
| 13. ഊ |
12/9/2008 3:15:00 PM |
Digital in-store media (digital signage, interactive/mobile loyalty programs) |
| 14. ഊ |
12/15/2008 3:33:00 PM |
in progress |