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Which one of the above types of initiatives dominates your Shopper Marketing work? (Check only one)
# Response Date Comments:
1. ਀ഊ 12/4/2008 8:33:00 PM Aisle-level design based upon key shopping behaviors &amp; growth segments and then customizing for a specific retailer
2. ਀ഊ 12/4/2008 8:38:00 PM moving towards more collaboration / research on shopper understanding
3. ਀ഊ 12/4/2008 8:46:00 PM largest shopper clients is food company with multiple brands for meal solutions.
4. ਀ഊ 12/5/2008 1:20:00 PM With 12+ years in doing Shopper Marketing, we can honestly say that we can effectively do all of the above except the environmental design.
5. ਀ഊ 12/5/2008 5:03:00 PM N/A
6. ਀ഊ 12/8/2008 7:54:00 PM partic. in retailer programs would probably be a close second.
7. ਀ഊ 12/8/2008 8:18:00 PM we are not involved in retail business
8. ਀ഊ 12/8/2008 8:58:00 PM At the packaged foods manufacturer we consult with
9. ਀ഊ 12/8/2008 9:08:00 PM Depends on the department
10. ਀ഊ 12/8/2008 10:37:00 PM Wish we had more of the true collaboration, but at this point, it's more of pay to play initiatives...
11. ਀ഊ 12/9/2008 2:19:00 AM They're trying, but progress is painfully slow despite all the internal lip-service talk.
12. ਀ഊ 12/9/2008 7:13:00 AM Benchmarking on shopper's buying habits.
13. ਀ഊ 12/10/2008 9:53:00 AM 50% multi-brand/solo-brand programs &amp; 50% participation in retailer-specific