| 1. ഊ |
12/4/2008 7:56:00 PM |
Sales Lift versus Control Group |
| 2. ഊ |
12/6/2008 6:59:00 PM |
delievey analysis media support as approved |
| 3. ഊ |
12/8/2008 7:54:00 PM |
MMA is the definitive one... |
| 4. ഊ |
12/8/2008 8:18:00 PM |
we are not involved in retail business |
| 5. ഊ |
12/8/2008 8:25:00 PM |
Individual programs are measured for ROI, but the department also has a share of the target growth rate for the retail team and company. |
| 6. ഊ |
12/8/2008 8:58:00 PM |
At the packaged foods manufacturer we consult with |
| 7. ഊ |
12/8/2008 9:08:00 PM |
six sigma experimentation |
| 8. ഊ |
12/8/2008 9:19:00 PM |
Blue Chip has created a proprietary evaluation tool that allows both the sales department and marketing department to speak with one voice. |
| 9. ഊ |
12/9/2008 2:19:00 AM |
There's a lot of companies that don't evaluate a thing... ഊ ഊ:-((( |
| 10. ഊ |
12/9/2008 7:37:00 AM |
Conversion rate |
| 11. ഊ |
12/9/2008 9:20:00 AM |
improved success in product placement due to closer collaboration with retailer |
| 12. ഊ |
12/9/2008 1:37:00 PM |
Under development |
| 13. ഊ |
12/9/2008 2:03:00 PM |
69% do NOT use any kind of formal ROI. Most analysis done by ad hoc instruments and colored by key management perceptions of success or failure |
| 14. ഊ |
12/9/2008 3:15:00 PM |
ROI is definitely NOT scientifically calculated. More of a "gut feeling" for shopper marketing, extrapolated from marketing mix analysis. |
| 15. ഊ |
12/9/2008 4:54:00 PM |
Share gain and net sales |
| 16. ഊ |
12/11/2008 7:01:00 PM |
Return on Marketing Objective |
| 17. ഊ |
12/15/2008 3:33:00 PM |
tbd |